Persimmon photography

With the popularity of the movie "800", the fourth-line warehouse, which once staged the defense war of the fourth-line warehouse, has become one of the most popular "punching places" in Shanghai. The daily passenger flow of the old site of Sixiang Warehouse during the Anti-Japanese War increased from 1 1,000 before the film was released to 1 1,500, rapidly reaching the current daily average of 2,500. According to the newspaper's report on August 26th, all the reserved places in the fourth-line warehouse have been used up from now until the end of August. Visitors should make an appointment at least one week in advance if they want to visit.

The former site of Hu Si warehouse has become a popular punching place for summer vacation.

Many of the visitors to the four-row warehouse came here specially from other places. In fact, the arrival of the summer vacation and the resumption of cross-provincial travel have made the domestic tour this summer bid farewell to the indifference of a few months ago and quickly warmed up.

It is worth noting that the rise of social networks in recent years has changed the travel habits of many tourists. Whether it is a traditional scenic spot or a new landmark, once the label of "network celebrity" is used, it will attract many tourists to take photos or take videos to "punch in". Therefore, in this summer, in order to improve people's enthusiasm for traveling and speed up the recovery of the local cultural tourism industry, many regions have turned their attention to "punching places among network celebrities".

On August 8, the Beijing Municipal Bureau of Culture and Tourism officially launched the "First Beijing Net Red Punch Site Selection" activity, and citizens can participate in recommendation and voting through the Internet to help their Beijing-style "network celebrities". On August 14, Cover Research Institute, in conjunction with Chinese-English language communication, released the "Top List of Chengdu-Chongqing Network Celebrity Travel Punching Places in 2020", and announced the top ten most popular and well-known tourist destinations in Chengdu-Chongqing.

Based on the professional in-depth analysis of global public big data from/kloc-0 to July this year, the list calculates the ranking of brand comprehensive influence index by combining the media index, social index and goodwill of Chengdu and Chongqing tourist destinations.

Recently, Xi Culture and Tourism Bureau has also launched ten new punch-in locations among network celebrities, among which Qujiang Chuangke Street, High-tech Venture Coffee District, Old Steel Factory and Xi 'an Banpo International Art Zone have been selected as non-traditional tourist destinations. On August 2 1 day, Kunming also launched the promotion activity of "Spring City Flowers Enjoy Kunming" to encourage citizens and tourists to explore new landmarks in the city and promote the accelerated recovery of tourism in Kunming.

Punch-in film and television with the same paragraph

Hu Si Warehouse is just one of the punch points for network celebrities driven by film and television dramas. In July, Ctrip released a "Report on Summer Tourism Consumption in 2020", which mentioned several brand-new keywords in the domestic tourism industry under the epidemic situation, among which there were many popular destinations for film and television.

It is mentioned in the report that the summer hit drama "Hidden Corner" brought fire to Zhanjiang, where the drama was filmed. According to the report data, the search volume of Zhanjiang from July 1 to July 10 increased by more than 30% compared with June 1 to June 10. Also affected by this phenomenon are Dongyang, Bayinbuluke Grassland, Puzhehei and Suzhou. According to the report, the search volume in these cities has increased by more than 20% on average compared with that in June.

Zhanjiang, a non-traditional tourist city, has also become a popular destination.

A Chang 'an's longest day, 20 19, greatly promotes Xi's tourism. According to Ctrip data, from 2065438 to the beginning of July 2009, the search volume of air tickets to Xi 'an increased by more than 200% during the peak hours. Last week, the number of visitors to the An Museum increased by 23.29%. The museum has the same model of Hu, female warrior, fire alarm clock and Chang 'an City in Tang Dynasty.

Even good food benefits a lot. From the hungry data, it can be seen that since the launch of this series, the take-away order of Huangjia persimmon made by Xi Anhuo Crystal Persimmon has increased by 63% from the previous month. In addition, the "20 19 Xi' an Travel Guide" released by Ma Honeycomb shows that the Xi' an tourism fever has increased by 22% since the series was broadcast for a week.

Xiangshan Film and Television City, where the drama was filmed, also developed Tang Cheng tourism while it was hot. A Xiangshan native told this newspaper when he was a child that seafood was always mentioned when introducing Xiangshan, and now he will talk about dramas such as to the sky kingdom and The Longest Day in Chang 'an, which were filmed in Xiangshan Film and Television City.

Tourists punch in with stills in Tang Cheng, Xiangshan Film and Television City.

Some places that were not popular at first, or even tourist destinations at all, are now attracting many fans to punch in because of the popularity of film and television dramas. For example, as the location of The Untamed, Luosi Mountain in Duyun, Guizhou, the three main locations here: Zongyang, Wind Farm and Dishuiyan, can be said to be barren hills, but they have actually been made into a road by fans.

Fans collated and compared The Untamed's shooting locations in Guizhou.

New wine in old bottle-new content in old form

How far is it from famous scenic spots or popular tourist cities to "punching places among network celebrities"? It depends on whether it captures the interest of attracting public sharing.

On 20 10, the city that never sleeps in Datang, which was built according to the level of "international pedestrian street", suddenly became an explosion of online celebrities on 20 19, all because of this "tumbler sister" dressed as a lady of the Tang Dynasty, holding an antique fan and gorgeous and elegant clothes. In Tik Tok, the video under her topic has been played 2.76 billion times.

20 19 miss "tumbler" on the internet

Her popularity seems to be just an accident, and it is a punching carnival driven by public sharing. But in fact, as early as 20 18, Xi' an was already the city of network celebrities in Tik Tok. At the beginning of 20 18, a series of videos of smashing bowls of wine and crisp brushes earned it enough attention. At that time, Xi 'an ranked second in the number of short videos of Tik Tok city image, second only to Chongqing.

Similar punch-in locations are Internet celebrities and Hongyadong in Chongqing. Today, Hongyadong, which enjoys unlimited scenery on social media, was built in 2006. But it didn't become popular quickly after it was completed. On the contrary, its iconic diaojiaolou sculpture was rated as one of the "Top Ten Ugly Sculptures in China" on the Internet in 20 12. About 20 15, the younger generation began to find its similarities with the Tang family in Spirited Away. At that time, emerging social platforms such as live broadcast and short video contributed to its popularity and gradually became a feast for mobile terminals.

Hongyadong is brightly lit and dreamlike.

The rise of many online celebrity art galleries benefits from the promotion of interaction and the popularity of immersive experience. TeamLab is probably the first one, and there are many creative exhibitions in China. The multimedia and immersive presentation methods are eagerly awaited. It can even be said that at present, many exhibitions are carefully built for visitors with the core of "taking pictures to look good".

Even many traditional museums have entered the ranks of punching places through innovative cultural and creative products, interior decoration with a sense of design, or "network celebrities" commentators.

In an interview, Xu Fengwen, chief planner of Cultural Tourism Center of Architectural Design and Planning Institute of Tianjin University, said that the popularity of punching cards by online celebrities is largely due to the social communication mode of new media, and everyone's demand for participation and exchange of online celebrity scenes has changed from traditional viewing of urban landscapes to experiencing specific urban scenes.

The media communication mode, personalized expression, strong interaction and the second scene processed by the creators of the "new generation" tourism are all more likely to resonate with the audience and produce the impulse to experience the scene, which is also a necessary condition for the birth of "the place where network celebrities punch cards".

"B-side" of network celebrities punching cards

Not all "network celebrity punching places" are suitable for hipsters. Su Lao Zhai in 20 19 Everything is OK is another story of punching in. After the hit of TV series, the "Sujia Old House" in Tongli Lane was highly sought after by netizens. Many spectators go to Suzhou to play and want to visit the old Sujia house to punch in.

However, the residents of this hospital are an old couple who are in poor health. Since it became a punching place for network celebrities, thousands of people come to take photos every day, and even some people knock at the door in the middle of the night, which has affected neighbors. In desperation, in order not to be disturbed, the old couple took off the house number.

Local streets remind tourists of "civilized travel"

The "U-shaped Highway" of Golmud G3 15 National Highway in Haixi Mongolian and Tibetan Autonomous Prefecture of Qinghai Province has become a popular place for network celebrities to punch cards this summer. Many tourists gathered in the middle of the road to take pictures, and the big trucks stopped honking when they came. What's more, they took photos "out of place" when the car in the rear came, which brought many security risks and seriously hindered normal traffic.

"U-shaped highway" is full of danger.

According to Xinhuanet's previous report, a driver who has driven G3 15 national highway said that the so-called "U-shaped highway" is uphill and downhill, but the "U-shaped highway" on G3 15 national highway is characterized by long slope distance and large slope. When vehicles traveling in the opposite direction reach the highest place, blind spots often appear, and it is difficult for drivers to avoid tourists in the middle of the road with a little carelessness, leading to accidents.

"U-shaped highway" is more than 200 kilometers away from Golmud city, and there is no communication signal. In the event of a traffic accident, rescue is relatively difficult.

In fact, besides this U-shaped highway, there are many other highways, such as many "wall-hung" highways in Shanxi, "Nanbaxianlang Highway" on National Highway 3 15 in Qinghai, "Zhanian Highway" in Haidong and "Twelve Plates" in Beishan of Huzhu Tu Autonomous County. Because of its unique terrain, it attracts a large number of tourists to punch in and take pictures, but it has caused many security problems without exception.

Houses and busy highways, which should not have been punching places, have unexpectedly become online celebrities, making the trip that should have been pleasant and beneficial to both sides become a unilateral burden and a dissonant note of punching tide among online celebrities.

In response to the security problems brought by the latter, the Qinghai Provincial Department of Culture and Tourism issued a notice in August to strengthen the tourism safety of the "online celebrity highway", proposing to arrange police to conduct regular patrols on the "online celebrity highway" and set up road traffic warning signs to severely punish those who illegally park and take photos; Acts that endanger the safety of tourists in group travel agencies and tour guides are regarded as acts that disrupt the tourism market and are strictly investigated; Travel agencies are required not to take photos of roads as tourism products and "promotional selling points" to attract tourists.

Tourism safety measures have landed.

But you can't have both safety and beauty. Every spring, the S2 line in Beijing, praised by netizens as the "spring train", also attracts many photographers. In order to ensure everyone's safety and live up to the beautiful scenery, a new viewing plank road and rest platform have been built near the railway, creating a more comfortable and safe viewing environment.

The train to spring

Now the relevant units have been studying the planning of the observation deck of the celebrity highway on line 3 15. It can be said that the enthusiasm of tourists among network celebrities for scenic spots not only tests the ability of local governments and management institutions to deal with emergencies, but also puts forward higher requirements for the "supply side" of public resources.

Proofreading: Zhang