What are the new measures and new ideas for bus companies to strengthen marketing and expand their business?

Marketing refers to the activities, processes and systems that bring economic value to customers, customers, partners and the whole society in the creation, dissemination, dissemination and exchange of products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market. In the new era, major breakthroughs have been made in comprehensively deepening reforms. We will steadily push forward comprehensive and deepening reforms and resolutely get rid of the shortcomings of various systems and mechanisms. The reform was carried out in an all-round way, with more breakthroughs and further progress. Efforts have been made to enhance the systematicness, integrity and synergy of the reform, expand the breadth and depth of the reform, and introduce more than 500 reform measures/kloc-0. Breakthrough progress has been made in the reform of important areas and key links, the main framework of reform in major areas has been basically established, and the vitality of development and innovation in the whole society has been significantly enhanced. As a traditional media, bus advertising management companies are trying to break the imprisonment, broaden their thinking and establish a good marketing system. So how do bus advertisements do a good job in marketing in the new era?

Bian Xiao recently raised three questions about the marketing of bus advertisements:

1. Will marketing adopt some new business activities in the new era? Please list several tried business activities.

Second, how to communicate with customers and how to increase sticky cooperation with customers.

Third, do you feel the difference between state-owned enterprises and private enterprises in operating bus advertisements?

Based on these three questions, we interviewed six responsible persons of bus advertising enterprises, and they shared their experiences and opinions in marketing with us.