Specialty Setting of Industrial Design College of Nanjing University of the Arts

In order to achieve this goal, the product design major of the Institute of Industrial Design will implement the method of "problem-based learning" (PBL for short). PBL(Problem-Based Learning (PBL) is a "problem-based" teaching model, which emphasizes that problems are the starting point of learning and the basis for choosing knowledge, and the development of majors must be related to the real situation and complex problems in the workplace. There are many sources of knowledge related to the problem, such as various disciplines, practitioners' experiences and feelings, various background knowledge, and learners' own knowledge and feelings. Teachers should, of course, provide students with appropriate learning materials, but they should also emphasize that students should use all resources to study, especially to help students understand and solve key problems, to help students understand swamp problems, difficult problems, standard questions and practical problems, and to let students understand "a problem with many problems for a long time". In the whole teaching process, the teacher is no longer the interpreter or teacher of "truth", but the design before class and the feedback and reflection after class, guiding students to point to key concepts in the teaching process; Help students think comprehensively; Encourage students to look at problems from multiple angles.

In the information age, great changes have taken place in people's lifestyles. Changes in lifestyle will inevitably lead to changes in life behavior and the use of utensils. Industrial design should start with these changing problems and carry out creative design and development to meet people's living needs. Therefore, sensitivity to problems is the ability that every industrial designer must have. Industrial design education needs to cultivate this kind of "problem" consciousness: the ability to find problems, the ability to put forward problems, the ability to analyze problems, the ability to study problems and the ability to solve problems, which is a design attitude. Before you can say that you have "learned" anything, you must go through a process of acquiring knowledge from your own experience and others' experiences and making it a part of your way of thinking and acting. This process includes developing an understanding of the formal meaning of information, rethinking previous beliefs based on new information, and building new viewpoints. Problem consciousness is the innate instinct of human beings, and problem consciousness and problem ability can be said to be the basis of innovation consciousness and innovation ability. If there is no problem, creation will stop. Albert Einstein said: "Asking a question is often more important than solving a problem, because solving a problem may only be a mathematical or experimental skill, while asking new questions and new possibilities and looking at old problems from a new perspective is creative imagination and marks the real progress of science."

According to the teaching philosophy of the Institute of Industrial Design, the Institute emphasizes instilling "problem consciousness" in the process of implementing the teaching plan. As an industrial design education run by a comprehensive art college, the pursuit of concept innovation, modeling style and fashion design is an obvious feature, but the motivation of introducing design is "problem" rather than form, and form is only an interface to solve the problem. Therefore, in the teaching plan of the college, emphasizing the curriculum structure can combine skill training with thinking training, and connect students' learning ability, design ability, research ability and other knowledge points from the subject. Some knowledge is implemented by "jumping learning" and "peer-to-peer", and more is for students to learn and supplement themselves. In the cultivation of design ability, we not only adopt classroom teaching. On the one hand, we flexibly introduce enterprise designers into the classroom. On the other hand, the college has set up two courses of "Design Workshop", introducing enterprise development projects into the classroom, allowing enterprise designers to assist students and strengthen the connection between students' ability and enterprises. In research-oriented courses, we should break the boundaries of professional direction and take comprehensive research as the leading mode of the course.

Display design

Cultivate exhibition design professionals who can carry out commercial exhibition and cultural exhibition design, have innovative consciousness and integrate product design, environmental art design and communication.

Information exchange design

It has become inevitable for human society to develop from a large industrial society to an information society. How to collect, integrate, transmit and exchange information in the information society has become an important topic. It is in this context that the design of information communication has gradually matured and become more and more important in the information age. Information communication design is a new art communication discipline, which is the product of visual communication design, industrial design, interactive design, digital design and other disciplines, as well as the product of scientific and technological progress and social form change.

Information communication design is aimed at the survival characteristics of the current information society and exists to solve the lifestyle problems in the economic era. It takes information integration, information interaction and information exchange as the methods to study and solve problems, and then completes the purpose of information design. Information communication design major is based on interdisciplinary background, focusing on the field of industrial product research and development design; The field of network information product design; Exhibition design field; Research-oriented and applied senior professionals working in multimedia, information and entertainment industries and interactive technology research fields. The main courses include user experience design research, goal-oriented design research, information interface design research, information interaction design research and other professional courses.

Exhibition art and technology specialty

Professional profile

This major cultivates comprehensive development of morality, intelligence and physique, has solid artistic design ability, is familiar with engineering technology and materials, understands the basic knowledge of exhibition management, has strong adaptability and wide knowledge, can meet the needs of the international development of China exhibition industry, has pioneering and innovative ability and teamwork spirit, and can engage in the design and production of exhibition art in relevant enterprises, institutions and professional design institutions.

This major adheres to the combination of theory and practice, and pays attention to the comprehensive training and cultivation of knowledge and ability such as art design, engineering technology and exhibition planning. Students are required to master the professional skills and theoretical knowledge of art design systematically, be familiar with the history, present situation, industry development trend and relevant policies and regulations of exhibition art design at home and abroad, master various knowledge elements related to this major, initially master English listening, reading and translation skills, have strong learning ability and innovation ability, be able to independently carry out exhibition art design and project implementation, and be competent in the overall planning and design of exhibition projects, exhibition environment design, and specific booths.

Professional training requirements

1. Knowledge structure requirements

(1) Master the professional skills and theoretical knowledge of art design systematically;

(2) Be familiar with the history, present situation and industry development of exhibition art design at home and abroad, have a strong sense and ability of modern design, and be able to independently complete the booth allocation of the exhibition hall and the design and production of the surrounding environment;

(3) Master various knowledge elements related to exhibition art design, such as engineering and technology, materials and budget, management and planning;

(4) Familiar with the development status of convention and exhibition industry at home and abroad and relevant policies and regulations, and basically grasp the basic knowledge of convention and exhibition management;

(5) Master English listening, reading and translation skills.

2, quality and ability requirements:

(1) The basic cultural quality and professional quality that should be possessed in this professional field;

(2) Good aesthetic quality and certain humanistic quality;

(3) Have the ability to independently conduct art design and organize project implementation;

(four) with strong learning ability and innovation ability, can adapt to the requirements of the rapid development of the exhibition industry knowledge structure;

(5) Have team spirit and strong communication skills.

Major disciplines

Art, engineering, literature

main course

Sketch, color, three components, decoration foundation, perspective, engineering and drawing, exhibition design, environmental facilities design, exhibition space expression techniques, computer design software application, advertising design, printing drawing and technology, exhibition model design and production, exhibition prop design and production, ergonomics, materials and budget, Chinese painting, calligraphy, exhibition introduction, exhibition advertisement and media, exhibition regulations, and organization and management of large-scale activities.

Main practical links

Sketching, collecting wind, market research, professional investigation, exhibition enterprise practice, graduation practice, graduation design (graduation thesis).

award a degree

Bachelor of arts.

Open colleges and universities

Donghua University, Shanghai University, Shanghai University of Engineering Science