What matters should be paid attention to in enterprise website construction?

If you want to build a good enterprise website, you need to pay attention to many issues and problems, such as domain name naming, website filing, whether visual design meets the target user group, whether the interaction is reasonable and so on.

But for enterprises, we should pay attention to brand building in website construction.

In today's increasingly fierce market competition, enterprises must seek breakthroughs if they want to gain a firm foothold. The breakthrough point is to build your own brand image. Only in this way, the corporate brand can penetrate into the hearts of users, help enterprises cultivate more loyal users, increase the frequency of users' repurchase, and enable enterprises to achieve good development in this harsh environment. Only by shaping your own image will others buy your account.

So how can we establish our own brand image in the website? Below I will illustrate how to build a corporate brand in the website through a real case of growing superman. Be patient and you will get something.

This is one of our customers, who is engaged in aerial work, such as the cleaning and renovation of aerial external walls. Founded on 20 16, it is a relatively young enterprise, but they have been striving to become a benchmark enterprise in the industry.

However, as a cutting-edge enterprise in the industry, without strong strength and scale, it is impossible to become an industry benchmark simply by hard work. Therefore, a differentiated corporate brand image is particularly important.

Whether it is to solve the current demand or achieve the long-term goal, if we rely on Internet marketing as an important means, we need to solve the problem of marketing conversion rate, and the core factor affecting the conversion rate is "brand".

Therefore, in order to meet their expectations, the first step is to create a unique brand image for them and present it to the outside world with the website as the carrier.

Pre-research and analysis brainstorming Before the project starts, everyone in our project team will have a deep understanding of the industry, and then everyone will get together to brainstorm and participate in discussion and analysis. This can improve the understanding of the industry faster and deeper, and quickly analyze the brand differentiation and competitive advantage of customers.

Website visual design, color difference and unity Because 90% of the peers in the industry use blue, the homogeneity is serious, and we need to create our own uniqueness through color difference, so we changed the main color of their brand from blue to orange. And in their work clothes, orange is the main color.

The working people deserve admiration. They are the biggest enterprises. After in-depth understanding, we found that when it comes to working people, we can't help but think of those hard-working construction workers, railway workers, power workers, sanitation workers and so on. From small to large, we have formed a unique feeling of respecting workers in our hearts, and if the content presented by the brand can grasp this, it will certainly impress website visitors and gain trust.

Let IP reappear and enhance corporate recognition. We specially went to the top floor of the building with the workers, photographed their dedication and dedication to work, and also noticed their smiles. Through these repeated simple workers, visitors are impressed, the brand and recognition are enhanced, and finally more customers choose, making the website difficult to copy.

In addition, in the process of website construction, we will provide photography services for enterprises to present high-definition and high-quality pictures in the website, improve the grade of the website, effectively avoid homogenization (many domestic copyright-free pictures are worn out), and maintain a high degree of originality and uniqueness.

The final product is like this: in the end, to do a good job in enterprise website construction, it is not only to make a website, but also to reorganize, summarize and present the brand image, corporate culture, strength, products and service advantages of the enterprise.

Brand building plays a very important role in the construction of enterprise websites. As far as the homogeneous and competitive market environment is concerned, if you can make customers feel that you are different, you will have more opportunities to become an industry benchmark.