How to find an amateur to promote Little Red Books?

The methods of amateur promotion of Xiaohongshu include searching for keywords, paying attention to hot topics and labels, publishing platforms through recruitment platforms, and recruiting through MCN institutions.

1. Search keywords: On the platform of Xiaohongshu, brands can find influential amateurs by searching for product-related keywords. These amateurs often have a certain influence and fan base in specific fields.

2. Pay attention to hot topics and labels: There are many hot topics and labels in Little Red Book. Brands can pay attention to these topics and labels and find amateurs related to them. These amateurs often have a certain influence and fan base in specific fields.

3. Publish the platform through the recruitment platform: the brand can publish the recruitment information through the recruitment platforms such as Red Notice, Crab Notice and Xiangzhen Notice to attract amateurs to cooperate. These platforms often have a large number of amateur resources, which can meet the needs of brands.

4. Recruiting through MCN institutions: Brands can cooperate with MCN institutions or media companies. They have rich resources and can quickly find suitable amateurs to promote.

Characteristics of amateur popularization of little red book;

1, authenticity and affinity: one of the characteristics of Xiaohong's amateur promotion is authenticity and affinity. Amateur bloggers usually have a more authentic user background, their recommended content is closer to the life experience of ordinary consumers, and their shared product evaluations and experiences are more credible, which can effectively narrow the distance between brands and potential consumers and enhance users' trust.

2. Cost-benefit advantage: Compared with the high cost of hiring famous talents, the cost of amateur promotion is relatively low. Merchants can cooperate with many amateur bloggers to achieve extensive grass planting marketing at a lower cost, improve product exposure and conversion rate, and thus obtain a more cost-effective promotion effect.

3. Strong community penetration: Amateurs are widely distributed in the Xiaohongshu community, and their content can penetrate into all segments and interest circles. Through multi-angle and multi-level content creation, they can accurately penetrate the target user groups and improve the brand's popularity and influence among specific consumer groups.