How to select films in the cinema?

Sample selection skills in the later consumption process

In the later consumption process, the skills of sample selection and the reasons for speaking are very important.

1. Check the guest file the day before sample selection, and call the guest the next day to inform him of the specific time of sample selection, and tell him the time of sample selection 1.5 hours.

2. First, open the movie and let the guests browse the file. In this process, we should constantly and timely praise the guest and praise his movie "This movie is really beautiful". "The artistic conception of this movie is really good, and your two people's longing for the future and beautiful yearning are all shown. Plus this picture made by our designer, the effect is really great ","Ah! This special photo is beautiful, and the bride smiles so sweetly. " Hey, look at this film. It looks like your skin is really good and so delicate. "These words were said in the process of browsing the film, but we should always pay attention to the customer's reaction, grasp his psychology, let him integrate into the atmosphere you created for him, and let the store finally lead the guests away.

3. Delete the bad films for the guests first. "I don't think this jaw-dropping movie is very good" or "the expression is unnatural. Delete it first. What do you think? " Let the guest feel that you are thinking of him again, instead of selling for him from the opposite position, let him fully trust you, treat you as a friend, and eliminate his defensive psychology against your opposition (observe the guest's expression and take the initiative to do it).

4. Create a new folder and put the bad films in it.

5. Tell the film to help the guest analyze the feeling of the film, tell him why you advised him to keep this batch, and talk about clothing, body language and composition, including the design style of overprint. (You can joke and make up stories appropriately, such as photos of grandparents in ancient costumes.) "Hey, this is called photos of grandparents in ancient costumes, which is a typical shooting style of ancient costumes. Keep it for grandchildren in the future. "

6. If the guests don't like ancient costume, you can tell them, "Actually, ancient costume doesn't mean that it looks good or not, because it is a style and a traditional costume in China, so every couple should wear it when taking photos, and at least 2P should be put in each photo album, which will make them feel more harmonious, because ancient costume is different from white gauze evening dress, and ancient costume shooting is mainly in three styles: traditional, festive and gorgeous.

7. If the guests have noticed every detail and picked a fault during the film selection, it means that they have been rebellious. Be vigilant, don't push hard, tell customers that wedding photos are a feeling, and what they want is an artistic conception and artistic conception.

8. Emphasize uniqueness when appropriate, such as "there is only one photo of this style (tone)". Wedding photos are the only shooting in each couple's life, which is unique. No one will be idle to shoot it for fun, because you only get married once in your life. Don't you think it was hard enough to shoot that day?

9. When choosing a film, you should take the initiative to take a close-up shot with the guest, be considerate, touch and touch, joke appropriately, talk about family, know how to change the topic in time, ease the antagonistic atmosphere between the two sides, and let him treat you as a friend and fully trust you.

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1 1. Inviting guests to add books will definitely ask the price. First, they can ask themselves whether they want to go to a big school or a small school. Big book 160 yuan/this, small book 120 yuan/this, observe the guest's reaction at any time. If the customer thinks it is expensive, he can speak from his standpoint in time. Although 1P is similar, only 40 yuan, but 10P is 400 yuan. If you really want to add it to the big book, then add a few less P. Wedding photos only come once in a lifetime. Most importantly, we can leave photos, even if we have the conditions. "But if the guests can afford it, try to push it into the big book.

12. If the guest says it doesn't matter, we'll get it later. We should say, "If we shoot later, it won't be a wedding photo, and we won't feel this way again." If the husband doesn't want to add anything, we can say, "Wedding photos don't matter to all gentlemen, because in another ten or twenty years, men will be the most mature and attractive, but they will be different to girls, especially new ones. I want to take care of my family, my husband, my parents, and I will take care of my children after I have children. It must be hard to live, go to kindergarten and go to school, so I won't have the energy to do these things anymore. My body shape will change after she gives birth. " For example, I have a client who was in good shape before, after giving birth to a child, and so on. What do wedding photos represent? Wedding photos represent the end of a girl's girlhood, and what is needed is its uniqueness.

13, some people say it doesn't matter. The wedding photo was taken only two days ago, and then it was at the bottom of the box. You can say, "You didn't take wedding photos for others, but for yourself. If you want to show it to others, why spend so much money to get it in a big store? You might as well spend less money to get it in a small shop, right? Isn't that just to get a good effect? And when you reach your parents' age, you can turn it out and recall what you looked like when you were young. What's it like, right? By then, these photos will become treasures. Now, ask your parents to find some photos of their youth. How much can they find? Since we are in such good conditions and the films are so good, why not keep more? "

14, don't leave some films now, you will regret it later. I don't think you need to say that I have to leave myself a lifelong regret in order to save this matter. I don't think it's worth it, really, and you can make money after spending it, but if you delete the film, it's gone. No one will be young forever, let alone one or two thousand in the future. Even one or two thousand can't buy back your youth.

15, even if you buy a few sets of clothes less? Clothes have a new fashion every year. Maybe you will wear the clothes you bought today next year. What about the year after next? Don't wear it anymore, because it's out of date. At that time, you will think that this dress is really old-fashioned, but the longer your photo is, the more worth seeing. You can buy clothes every year, but you can only get married once in your life.

16, getting married really needs to spend money everywhere, but it can be overspent. There are fewer in other places, and electrical furniture can be discounted. Don't be soft-hearted. If he doesn't spend it here, he wastes it elsewhere. ).

17 In fact, if you do the math, your photos will be kept for a lifetime, which can be fifty or sixty years. If you calculate, how many days are there in 50 or 60 years? So now you spend 1000 yuan or 2000 yuan, what is the average? Not even a dime a day, it's not worth it!

18. If the customer still insists on deleting these P's, you can help him remember them first and delete them last. Finally, if he can't delete them, he will add them. Moreover, he can apply for a supervisor's discount if he adds 10P or more, and there is no discount below 10P. You can also help him delete the films in the new folder one by one. If he really likes these photos,

19. If the sample selection speed of the guest is slow, remind the guest that the sample selection time is 1.5 hours, and the blockbuster has not been selected yet. Don't delay too long, it will affect the opportunity. It is important to seize the opportunity.

20. It must be remembered that the mouse must always be in the hands of the store, so you manipulate the mouse is equivalent to manipulating the customer and letting him follow your ideas. Before choosing, set yourself a goal and work hard according to the goal.

2 1. If it is pushed to a certain extent, the guest really wants to add film, but thinks the price is too high to accept, so he asks the guest, "What do you think is your acceptable price? I'll see how much P you can add, and I'll help you color it. " If he can bear 1000, then you should work towards 1500 (but pay attention to the tone).

22. Encourage guests to add a single movie after selecting P page.

23. After the guests are selected, we will help them type out samples, but when printing, we must make sure that we send the data to the switchboard, and it cannot be changed after printing. Are you sure? Then I will print it out and give the customer a certain binding force.

24. When enlarging, inform the guest of the proportion of cutting pieces.

25. If there are three negatives on page P, ask the guest to pick out 1 negative and remove it. We will make an extra one to embellish the picture effect, free of charge, but it's not on the CD.

26. When filling in the pick-up date on the guest's card, be sure to write the relevant month and date next to the date.

27. If you give a discount to a guest, even if it is only a penny, let him know, let him remember your kindness and cultivate a customer.

28, if the guest has been cruel to delete, you can change the way, such as first choose to put a large film, let him add 40 yuan from the list.

29. Pay attention to skills, speed, tone, strength, etc. When you talk. You have to cadence and have authority, so that he can think you are professional.

30. Help the guests to consult the overall proportion, such as cold and warm colors, clothing proportion, whole body, chest close-up, etc.

23,31,with examples when appropriate.

If your in-laws are here, you should praise them and make them feel embarrassed.

33. Solutions to dissatisfaction with setting. Our designers are all high flyers who graduated from the Academy of Fine Arts, and they are well paid. They are very sensitive to this hue and color. When designing, we should pay attention to three principles (1), clothing (2) and background (3), composition and collocation (a single chip really can't get into the book).

Encourage technicians, photographers, makeup artists and post-designers to enhance corporate image.

35. Pay attention to the attitude towards customers, and always be good.

36, befriending, acting.

37. Let him know that the discount is not so easy.

38. Supplement: When the guest arrives, he will definitely ask you "How many P's have we chosen and how many P's have we made". Then you should tell him, "How many P's have we made? How many P's in the suite are free for you? You can add the rest you like."

The above words can be used flexibly and randomly. As long as the bride is persuaded, 98% should be fine (2% is a miser).

39. If it was introduced by a friend, he may have been told not to add films. But why did he add another film at that time? It's not just because he likes it, is it? If everyone thinks it's useless, how many people will remake the old yellow photos to enlarge them? It doesn't matter. Look, choose more points if you like, and delete them if you don't like.

40. If the guest can't delete it, but hesitates to add it, he can say, "Do you like these photos? Keep it if you like, and so on for life.