Qichen Da V and Haima cross-border hand in hand, staged a new game of Chinese New Year pet powder.

The Spring Festival has always been a hot spot in brand marketing. Major brands compete for creativity, hoping to stand out among many brands and become famous in World War I ... Spring Festival movies began to be co-branded, and major online shopping platforms such as JD.COM launched the New Year Festival. Platforms such as Tik Tok and Alipay continued their marketing enthusiasm on Gifford Card, and more and more brands joined the Spring Festival marketing army. But it is often the original intention of "four or two", but it is not remembered by users in the end.

The new media era needs a new way of communication. Only by putting users in the core position can we realize friendly interaction with users and enhance brand goodwill. Recently, a series of marketing operations of Dongfeng Nissan Qichen V surprised many people. Play if you want, and leave the core of marketing to users. This wave of operation before the Spring Festival of Dongfeng Nissan Qichen V really sucked a lot of powder.

On the occasion of the Spring Festival, Dongfeng Nissan Qichen V launched a variety of innovative marketing games.

Innovative marketing "ceremony" welcomes the new year and keeps the pulse of young people.

Dongfeng Nissan Qichen V always focuses on users' innovative marketing, and uses comprehensive media forms and communication channels to write a "standard answer sheet" for the Spring Festival pet powder marketing.

For users all over the country, on the day of Qichen Member Day, Qichen members will have the opportunity to win multiple gift benefits such as hippocampus shooting rights card, free maintenance, points, fine products, etc. Eligible customers will also have the opportunity to receive the Spring Festival gift package when they go to the store for consumption. At the same time, in the key cities of 12, a brand-new gameplay is launched, and owners of Qichen V can take photos of the New Year family for free offline. On the occasion of the Spring Festival, take a beautiful family photo, keep the beauty and look forward to the future. Such a wonderful experience marketing activity is, of course, a meeting gift brought to users by Cheng Kaida V. The famous fashion appearance and technological interior of Cheng Kai's V circle naturally complement the high-quality photography of Haima.

Dongfeng Nissan Qichen brand New Year powder pet activities

Haikou Qichen big V owner Haima family photo shoot

The Great V Alliance is an innovative cohesion of emotion and value for the young car owners of Qichen in order to continuously improve the brand service after Qichen has reached one million users. In the Great V League Club, every customer is a VIP service principle, and more young people make like-minded friends here. Qichen Big V is gradually becoming a "social currency" for young people. V power is invincible, v I love it, and the big V League club brings wonderful car life and caring service. The establishment of Qichen Big V Alliance is aimed at the users of Qichen whole car series, with the owners of Qichen Big V as the first group of participants, and then open to the whole car series.

The domineering pet powder of the Big V Alliance has also brought a series of activities such as parent-child interaction and KOL shop exploration, especially the limited red envelope launched in the Year of the Tiger, which has won the favor of users. There is a popular saying this year. What is more difficult to grab than a red envelope is the cover of the red envelope. Many people set their alarm clocks and wait to grab the red envelope cover of their favorite brands. Cheng Kaida V, who has always played with young people, naturally has to arrange a red envelope cover exclusive to the Year of the Tiger for users.

Qichen big V New Year pet powder, diversified and innovative marketing, really benefit users.

Marketing innovation, in the final analysis, should be user-centered. Qichen V joined hands with Haima to hold the "Chen Fen Family Photo Offline Shooting" for Qichen car owners, and launched diversified marketing methods such as limited red envelopes in the Year of the Tiger to benefit users and capture a group of young users.

Only when you have strength can you dare to play. Dongfeng Nissan Qichen V is superior in strength.

The marketing of the Year of the Tiger is naturally inseparable from the element of "tiger". The "V" of Dongfeng Nissan Qichen V coincides with the "Wei Meng" of Tiger. Therefore, this Spring Festival, Dongfeng Nissan Qichen V naturally opened a hopeful New Year experience for users, and Dongfeng Nissan Qichen V itself is also a trendy car with great potential.

As a young tidal SUV, Qichen V helps more young people create more possibilities, whether in life or work, through its dynamic and avant-garde appearance, leading technology configuration and fresh and abundant sense of strength. Qichen V brings more handsome face value, more dazzling technology and cooler experience.

The leading car width 19 17m makes the aspect ratio of comparable luxury SUV reach 1. 18, bringing ultra-wide dynamic body, effectively reducing the center of gravity of the body and attracting young consumers. Brand-new gray-black, black-and-white contrast color matching, in line with the current fashion trend, is simply a walking harvester. Adopt a new generation of V-Galaxy family design and low wind resistance mesh grille design. The front grille contains 57 electroplated star diamonds and highly recognizable multi-dimensional crystal matrix LED headlights, showing high-end texture.

In the interior, the simple and smooth integrated center console is combined with the 24-inch integrated large screen, and the sense of science and technology matches the minimalist style. With the 64-color aurora atmosphere lights, the car was transformed into a mobile entertainment room. The combination of racing multifunctional steering wheel and zero-gravity embracing seat can be said to be the best way to stimulate young people's adrenaline. 1.7㎡ super wide-angle light-sensitive skylight, far superior to the same level, with wide vision and upgraded driving experience.

Qichen VSA genesis architecture brings outstanding driving and handling experience to Qichen V. Qichen V-Power alliance power, equipped with 1.5T high-efficiency engine, can achieve a good balance between strong power and fuel economy, and realize economic and environmental protection. Car life. The maximum power of the same class is increased by 93.3kw/L, the acceleration of the same class is 8.8 seconds ahead of schedule, and the fuel consumption of the same class is 6.6 liters ahead of schedule, which is the best partner.

In terms of intelligent driving assistance, Dongfeng Nissan Qichen V has 13 intelligent driving functions, including Qichen V-Pilot intelligent driving assistance system and 540 stereoscopic panoramic image, which makes driving more convenient and easy.

On the intelligent network, Qichen V-Link Nebula Zhilian system, which has a brand-new upgraded CCS4.0 system, a younger UI design and rich Zhilian functions, is deeply loved by young people. When you get on the bus, you can log in to your personal ID account by voice immediately, and you will automatically log in to QQ music and other accounts synchronously to enjoy the exclusive cockpit experience. ? The smart car home interconnection system has opened up the intelligent ecology of Baidu Apollo, making mobile travel more convenient. In addition to "an ID personalized account", Dongfeng Nissan Qichen V can also realize the interconnection and intelligent voice interaction of automobiles, smart homes and smart phones (supporting Cantonese recognition), and pre-install third-party audio-visual entertainment software such as iQiyi videos, QQ music and singing apps. In addition, a series of requirements such as real-time navigation, online booking of movies and restaurants can be easily met by Qichen V-Link Nebula Zhilian system. It also supports Alipay and WeChat payment, and users can complete the payment by "brushing the car", which greatly increases the driving pleasure.

Nissan high-performance chassis is the only joint venture chassis technology at the same level, with unique Nissan pulse high-performance suspension, and the number of five links is leading at the same level! With better adjustment at the same level, people and cars can be integrated, making driving interesting and comfortable.

Outstanding value, superior strength, and many innovative marketing games, Cheng Kaida V is like a positive, optimistic and cheerful Miyoshi youth, who takes good care of all aspects and is considerate both inside and outside. This Spring Festival, Kai Chen Big V invites you to be your own big V and have a promising Spring Festival in the Year of the Tiger.