Specialty Setting and Introduction of School of Communication Science and Art, Chengdu University of Technology

1997 enrolls junior college students and 200/kloc-0 enrolls undergraduates. Years of professional education: 18 (4 years for junior college students and 0/4 years for undergraduate students).

The development of radio and television director specialty began in the 1990s, and our school is one of the earliest institutions of higher learning in Chengdu. 1997, the college was approved to set up specialized education. Undergraduate students were officially enrolled in 200 1 year, with an average annual enrollment of 130 students. Now there are 4 college graduates and 7 undergraduate graduates. This major has abundant students, and the employment situation is gratifying, with an average employment rate of over 90%. Excellent style of study, students actively participate in various competitions inside and outside the school, and have won many awards in national, provincial and municipal professional competitions. Excellent graduates become the backbone of TV stations and educational institutions at all levels, as well as public relations publicity experts of government departments, enterprises and institutions.

This major adheres to the "four stresses" in talent training: paying equal attention to ideological quality and professional quality; Pay equal attention to quality training and ability training; Pay equal attention to theoretical ability and practical ability; Pay equal attention to classroom teaching and practical teaching. Education and teaching rely on the advantages of science and engineering, the strong practical teaching platform and rich educational resources of the school, follow the basic laws of education and talent cultivation and growth of this major, and closely carry out open teaching, small class teaching, interactive teaching and modern teaching around the market. Pay attention to cultivating students' good practical ability, thinking ability and innovation ability in teaching.

The degree research institute of Wuhan University ranks the teaching level of the national radio and television director major 192 undergraduate major, ranking 20th in the country and first in Sichuan Province. Professor Qiu, doctoral supervisor of journalism in Sichuan University, wrote an article at the annual meeting of Sichuan Journalism Research Association in 2008, which positively affirmed the running level and achievements of the radio and television director major in Chengdu University of Technology.

The advantages of this major lie in its early start, good reputation, stable students, reasonable talent training scheme and strong adaptability. Compared with other colleges with this major in Sichuan Province, the biggest advantage of this major lies in cultivating and training students' practical ability and practical work ability on the basis of comprehensive quality education. Students can independently complete TV news, TV feature films and documentaries from planning, shooting to final editing, and the graduates are in the broadcasting and television industry in Sichuan Province. Film and television literature

Undergraduate students were enrolled in 2007, with a professional academic system of 8 years.

The major of drama, film and television literature in our school focuses on the creation and directing of various film and television drama styles. This major was approved to set up undergraduate education in 2004 and officially enrolled students in 2007. At present, undergraduate graduates are 1, with sufficient students and broad employment prospects. Relying on the infiltration advantages of arts and sciences in Chengdu University of Technology, students can learn comprehensive knowledge from multiple disciplines and expand the space for artistic creation.

This major trains high-level talents with solid basic theory of drama, film and television literature and certain ability of script creation, editing and comment. Can be engaged in the creation, editing and theoretical research of film and television literature in TV stations, film and television production centers, newspaper editorial departments, radio stations, publishing houses and other departments, can be engaged in creative planning in related enterprises and institutions, advertising media companies, can be engaged in the teaching of film and television art courses in ordinary universities and art colleges, and engage in practical work related to film and television literature in state organs and cultural and educational institutions.

This major focuses on cultivating artistic talents with strong skills, strong adaptability and respected teachers, pays attention to and embodies professional characteristics, deepens the reform of talent training mode in combination with the overall requirements of HKUST, realizes the optimal combination of teaching contents and courses, and continues to deepen the construction and reform of a series of courses. In the basic stage, we should pay attention to professional basic skills, improve students' interest, adopt flexible and diverse teaching methods, especially the use of scientific and technological equipment and modern teaching methods in colleges and universities, and create a lively classroom atmosphere; Teachers are required to carry out targeted teaching according to the characteristics of different courses, students' needs and personnel training objectives. Reflect the teaching characteristics of teaching art majors in accordance with their aptitude. In the senior stage, the focus is on how to cultivate students' skilled practical operation ability such as script writing, film and television photography and video recording, with the main purpose of enhancing students' competitiveness. fulfil

Undergraduate enrollment in 2002, professional academic system 13 years.

Performance major is a major under the art discipline in the undergraduate major of the Ministry of Education. It was officially enrolled in 2002, and now there are 6 undergraduate graduates. This major trains high-level professionals who have a certain basic theoretical accomplishment of Marxism, master the basic theory and skills of performing arts, and can independently shape different roles in drama, film and television performances. This major mainly offers a series of courses such as basic theory and skills of performance, drama creation, introduction to art, literature and so on. , mainly to cultivate students' basic skills in performance, lines, vocal music, body, etc., and to master certain artistic theory knowledge, so as to have higher literary literacy.

Broadcasting and hosting art

Undergraduate enrollment in 2002, professional academic system 13 years.

This major aims to cultivate talents with all-round development in morality, intelligence and physique for radio and television media and related departments. It was officially enrolled in 2002, and now there are 6 undergraduate graduates. He has the knowledge and ability of radio and television broadcasting, journalism and communication, language and literature, aesthetics, psychology and other disciplines, and is engaged in radio and television Putonghua, news broadcasting and hosting, news reporting, special broadcasting and hosting, literary and artistic program broadcasting and hosting, commentary, broadcasting and hosting, film dubbing and performance, and broadcasting and hosting teaching research.

This major trains compound media art talents who adapt to social development, have modern aesthetic consciousness, love the cause of communication art, have high professional ethics and high quality. The goal of this major is to cultivate senior media art talents who can host and direct TV, radio and variety shows for the media system. Graduates can work in the media system, film and television institutions, literary groups and other cultural systems, and can also engage in propaganda, public relations, advertising, secretarial work in enterprises and institutions. Among the graduates, those with outstanding achievements can engage in teaching and research in colleges and other literary and art research units at all levels, or continue their studies and apply for graduate students majoring in art and communication.

Music performance

Undergraduate students were enrolled in 2007, with a professional academic system of 8 years.

Music performance majors train high-level professionals who have certain Marxist theoretical accomplishment and strong musical performance ability, and can engage in performance, teaching and research in professional literary and art groups, art colleges and other relevant departments and institutions. It was officially enrolled in 2007, with 1 undergraduate graduates. Students mainly study the basic theory of music and art theory, have a solid grasp of scientific vocal singing (performance) skills, and have strong practical ability of artistic performance. At the same time, in order to cultivate high-level music performing arts professionals, students are also required to have high artistic accomplishment and appreciation ability. visual communication design

1993 enrolls junior college students, 1996 enrolls undergraduates. Professional education is 22 years (3 years for junior college students and 0/9 years for undergraduate students).

This major aims to cultivate the professional theory, knowledge and skills of visual communication, be familiar with the relevant policies and regulations of design and production materials, processes and design management activities, and integrate traditional print media and modern digital media to meet the needs of the innovation era. environmental design

1993 enrolls junior college students, 1996 enrolls undergraduates. Professional education is 22 years (3 years for junior college students and 0/9 years for undergraduate students).

This major aims to cultivate a certain innovative design thinking consciousness, be familiar with the procedures and methods of indoor and outdoor environment, and be able to carry out reasonable improved design and innovative design on the basis of comprehensively grasping the function, space, material, structure, appearance, scale, construction technology and market demand of the environment. Radio and television (non-art)

Undergraduate enrollment in 2004, professional academic system 1 1 year.

Radio and TV major is one of the five two disciplines under the first-class discipline of journalism and communication set up by the undergraduate major of the Ministry of Education. Together with journalism, communication, advertising, editing and publishing, it constitutes a journalism and communication group. It was officially enrolled in 2004, and now there are 4 undergraduate graduates. This major mainly constructs its own knowledge and technical structure from a series of courses such as news theory and business, radio and television communication technology, social science and natural science foundation. Relying on the advantages of disaster and environment in Chengdu University of Technology, through the infiltration of arts and sciences, the professional characteristics of disaster and environment news reports are formed. Therefore, undergraduate students majoring in radio and television journalism should have the basic theory and professional ability of journalism, the means of radio and television communication and the literacy of natural science and social science. After graduation, you can not only engage in news interview, news editing, news planning, news education, news management and other related work in news media, government agencies, enterprises and institutions at all levels, but also engage in teaching and research of news communication in scientific research institutions and universities. At the same time, in order to lay a foundation for further receiving high-level academic education, undergraduate graduates of this major can apply for master's degrees in radio and television journalism and journalism and communication.

This major trains professional types with systematic news theory and radio and television communication skills, extensive social science and natural science foundation, and high political theory level. Being able to independently observe and analyze various social phenomena and social thoughts by using the standpoints, viewpoints and methods of social science, so as to report various social news skillfully and accurately, and at the same time being able to independently observe and analyze various disasters and environmental problems by using the theories and methods of natural science, so as to report various disasters and environmental news scientifically and accurately. In addition, students in this major are required to have high professional cultural literacy, lofty professional literacy and good professional ethics, be familiar with China's news propaganda policies and regulations, and be able to engage in journalism, editing and management in media institutions such as radio and television, newspapers and the Internet and other news propaganda departments. Advertising (non-art)

Undergraduate students were enrolled in 200 1 year, and the professional academic system was 14 years.

Advertising major is a new applied discipline formed by communication, marketing, literature, art, psychology, information science and other disciplines. Chengdu University of Technology has officially enrolled 200 1 students majoring in advertising, and now there are 7 undergraduate graduates. Relying on the advantages of science and engineering colleges, this major pays attention to the intersection, integration and re-innovation of multidisciplinary theories, offers a series of courses related to advertising planning, advertising creation, marketing and management of advertising enterprises, and pays attention to the cultivation of students' comprehensive abilities such as cultural quality, application of new media technology, marketing planning and advertising information dissemination. Some courses directly use the original professional textbooks of developed countries to conduct bilingual teaching of professional courses, closely follow the development frontier of advertising industry at home and abroad, and timely integrate the latest research results of world advertising into professional teaching; Use information technology to innovate teaching methods, adopt a large number of case teaching methods, deepen teaching reform, pay equal attention to basic theoretical knowledge teaching and comprehensive quality training, take innovation ability training as the center of teaching activities, and strive to improve students' ability to analyze and solve problems; Establish close school-enterprise cooperation with well-known advertising enterprises, combine classroom teaching with advertising probation and practice, and strengthen practical teaching, so that students can gradually improve their planning and innovation ability in practical activities, and master the basic skills of advertising company management, advertising operation procedures and methods, advertising design and production, and become applied senior professionals with certain advertising planning, production and advertising enterprise management capabilities.

Advertising major aims to cultivate applied senior professionals who meet the needs of the development of socialist market economy, develop morally, intellectually, physically and aesthetically, and have good comprehensive quality. Make students systematically master the basic theories, knowledge and skills of modern advertising; Familiar with the basic knowledge of modern management and marketing; Familiar with policies and regulations related to advertising management activities; With extensive cultural and scientific knowledge, I can engage in advertising management, market research and analysis, advertising planning creativity and design, marketing planning and other work in advertising enterprises, news media, market research and information consulting industries. The exhibition has achieved rich research results in the fields of communication, sociology, advertising, art design, etc. It has undertaken more than 50 humanities and social sciences research projects and educational reform projects, including the provincial and ministerial humanities and social sciences research project 10, produced 60 film and television works (episodes), and won the National TV Drama Flying Award, China TV Golden Eagle Award, China TV Host Golden Microphone Award, International DV Competition and CCTV. Published academic monographs and textbooks 10, published more than 500 papers, and won many national, provincial and municipal awards. Among them, 7 articles were included in CSSCI, 2 articles were included in the full text of NPC photocopy, 2 articles were included in the title index of NPC newspaper photocopy, 38 articles were core journals, and 1 article was an international academic journal, which won many excellent paper awards. university

Actively carry out academic exchanges and teaching exchanges with foreign countries, not only take students out to participate in various professional academic activities and artistic practice activities, but also invite experts and scholars to come in for academic exchanges and teaching exchanges. Mr. Zhang Yimou, an internationally renowned director, Ms. Zhang Ziyi, an internationally renowned movie star, Dr. Himali, President of the World Film Association, Mr. Zhang Ying, the "Father of Film in Taiwan Province Province, China", and Mr. Wen Juan, Chairman of the Hong Kong Film Awards Jury, all came to the Academy for academic exchanges and artistic guidance, and teachers and students of the performance major of the Hong Kong International Academy for Performing Arts also came to the Academy for teaching exchanges. Xiamen University, Sichuan University and other well-known experts and scholars in the fields of journalism and advertising, as well as well as well-known scholars in the field of art, have been invited to the hospital for special academic lectures and academic exchanges.