What is the application in album design?

In album design, graphics are the most important expression, and a large number of pictures with appropriate words are usually the most commonly used expression in album. The graphics in the photo album mainly include photographic pictures, design pictures, tables and so on. The combination of these pictures constitutes a strong visual communication effect, thus strengthening the expressive force of album design.

In album design, the use of graphics can play the following roles:

Eye-catching effect, effectively using the visual effect of graphics to attract readers' attention. This instant strong "eye-catching effect" can only be achieved by graphics.

See the reading effect. Good graphic design can accurately convey the theme and make it easier for readers to understand and accept the information it conveys.

Inductive effect captures readers' curiosity, makes readers attracted by graphics, and then leads their eyes to words. There are many graphic expressions. Traditional painting and photography techniques can produce graphics and images with different appearances and styles. Especially in recent years, the application of computer-aided design has greatly expanded the creation and expression space of graphics. However, no matter what means are adopted, graphic design can be classified into two categories: figurative and abstract.

Figurative graphics can not only show the concrete form of objective things, but also show a certain artistic conception. It truly conveys the beauty of form, texture and color of objects with intuitive images, which is realistic and easy to stimulate people's interests and desires visually and gain people's trust psychologically. In particular, some products with exquisite appearance often bring pleasing feelings with real pictures through exquisite design and production. Because of these characteristics, concrete graphics still occupy a dominant position in picture book design.

In addition, figurative graphics is a visual language form that people easily like and accept. Using concrete graphics to convey a certain concept or product information can not only enhance the expressive force and persuasiveness of pictures, but also enhance the attention value of pictures and make the communication fruitful.

It should be noted that the selection and application of figurative graphic images should be closely related to the theme and need to be refined and strictly screened. It should be the sublimation of concrete graphic performance, not the simple listing and patchwork of screen images.

Abstract graphics use non-realistic abstract visual language to express propaganda content, which is a highly conceptual expression. In the design of picture books, the expression range of abstract graphics is very wide, especially for modern scientific and technological products, because of its abstract beauty, it is easier to express its essential characteristics with abstract graphics. In addition, for some products with poor image or no specific image, or when it is difficult to express some contents and products with specific graphics, abstract graphics can achieve better results.

The concise formal beauty and strong visual effect of abstract charts enhance people's aesthetic sense and reflect the spirit of the times, which is more modern, symbolic and typical than concrete graphics. Abstract expression can not be bound by any expression skills and objects, and is not limited by time and space, which expands the expression space of the album.

No matter how abstract the numbers are, they will eventually be accepted by readers. Therefore, when designing and using abstract graphics, the abstract form should be consistent with the theme content and express the content or essence of the object. In addition, we should understand and master people's aesthetic psychology and appreciation habits, strengthen pertinence and adaptability, and make abstract graphics accurately convey information and play its due role.

Figurative graphics and abstract graphics have their own advantages and limitations. Therefore, in the process of album design, these two expressions sometimes appear at the same time, or in a way of mutual integration. For example, in the expression of abstract forms, specific products are highlighted, and different expressions are adopted according to different ideas and objects.

When an enterprise entrusts a design company to make an album, it is best to provide some pictures of the enterprise, including photos of major events, performance tables, etc., which can be used as reference or directly by the design company when making an album.

Designers should combine the image and characteristics of the enterprise in the design process, collect different material pictures, consider them repeatedly in the use process, and try to express the culture and characteristics of the enterprise with pictures as much as possible. This kind of album design is the design that can impress users.