How to shoot jewelry? Product photography

If there is no professional lighting at home, find a sunny day, a window sill, a place with direct solar energy, and Yuba can also do it.

Find a piece of white paper, very white, slightly bent without creases, put the jewelry in the middle of the white paper, and adjust the angle of light and camera.

Get the right focus. Let's shoot.

Then simply use PS to process it later and remove the background. The texture of your jewelry will come out. And what kind of lamp tents are sold? Just put things in and match a lamp. Here's some information I found for you: (Take a look, it may be helpful) 1 Lighting selected during shooting:

To shoot a good work, the preliminary work is very important, and lighting is the most important link. Jewelry is characterized by high reflectivity, which can reflect most or even all of the irradiated light back. The simpler the shape, the more difficult it is to shoot a smooth reflective subject. Improper lighting will lead to uneven light or large contrast between light and shade, and there will be many disorderly flowers. Because each kind of jewelry has different texture and reflective characteristics, the demand for light distribution is also different. General lighting tools include tracing paper, black and white, gold and silver reflectors, spotlights, soft boxes, etc. to meet the shooting needs of different jewelry.

A. polishing of diamond jewelry:

The characteristic of diamond jewelry is that many cutting surfaces are formed after diamond processing. Under the irradiation of light, these cutting surfaces reflect countless lights, which will make the diamond shine. If you want to shoot such a brilliant effect. In light distribution, we should choose the method of supplementary light to produce brightness of different faces and highlights of different edges, so that each edge can produce clear light. But if he wants to completely eliminate the reflection on the jewelry, he can use tent lighting and build a "tent" on the top and around the jewelry with seamless paper.

He should not only cover the periphery and the top, but also cover the front, and then make a hole in it so that the lens can be inserted for shooting, but the hole is not too big, just enough to extend into the lens and light. Sometimes the light is just outside it. Soft indirect lighting of the tent. This will make the light uniform and will not cause unnecessary reflection on the jewelry. Figure 1 What we see is a tent-type light distribution method, with uniform light, and the front diamond and the side diamond have adopted a shining effect, giving full play to the reflective effect of each cut surface of the diamond.

B. Lighting of gold and silver jewelry:

Gold and silver jewelry should be colored to achieve the golden effect. The shooting of gold and silver jewelry mostly uses direct light. It is also necessary to use various small reflectors, including gold, silver, black and white reflectors, to fill the light at a specific angle to highlight the firmness or roundness of the surface modeling of gold and silver jewelry. The gold bracelet in Figure 2 focuses on the beads of the bracelet, and the whole picture is soft and delicate.

C. polishing of precious stones and crystal jewelry:

Gemstones and crystals are similar to diamonds in the way of cutting, but the difference is that gems and crystals should highlight the purity of their crystals, gems should reflect the color of gems, and crystals should reflect the transparency of crystals. For faceted gems, direct light should be used when shooting, and the light should be soft. The so-called soft light is to be soft. If the light is too strong, you can add a diffuser or tracing paper to the spotlight to soften the light. To fill the light of the gemstone, not only the reflector, but also the reflector and concave mirror should be used, which can reflect or gather rich levels of light and make each edge clear and bright.

In the process of shooting, you can also use some small stunts to make the jewelry more vulgar. Such as using starlight filter to produce dazzling light and activate the picture; Use multiple exposures to add movement and mystery. If you shoot a transparent crystal, you can dig a hole slightly smaller than a gem on a black or colored opaque cardboard. After the gem is placed on it, it can be illuminated at the bottom of the cardboard, and the gem will give off a cold luster.

2 Selection of background texture

We already know the light requirements of different jewelry. Similarly, when choosing the shooting background, we must choose the most suitable background and texture according to the material of jewelry to contrast the shooting object. This background should be in sharp contrast with the texture of jewelry, highlighting the characteristics of jewelry. This contrast includes rough and smooth, bright and dim, soft and hard. Here are some examples of the effects caused by different backgrounds.

In the diamond-encrusted gold ornaments in Figure 4, a dark gray tracing paper is selected as the background color, which highlights the sparkle of diamonds and gold. A vein specimen is placed in the left rear position. The fuzzy meridians contrast with the smooth and flawless gold surface, and the dim background color contrasts with the shiny diamond. The change of background texture not only enriches the picture but also increases the sense of hierarchy.

Figure 5 is a photo of diamond raw materials taken by De Beers diamond production tycoon, which is intended to show that high-quality diamond raw materials can make the best quality diamond ornaments. The photographer chose black velvet as the background instead of black tracing paper. The reason is that black velvet can better absorb light and deepen the background, but the background is dark, transparent diamonds are completely presented in front of the camera, and the patterns on the diamonds are clearly visible. The whole diamond is angular and crystal clear. The overall feeling of the picture is very simple, and the noble quality is highlighted in the ordinary.

This is an advertisement for jade ornaments. In the picture, the photographer puts the pale green jade ornaments on the patterned crock with the green leaves as the background. Dark green leaves set off light green jade, and the rough texture crock highlights the smoothness and roundness of jade. Clever arrangement enriches the color and space of the picture.

In fig. 7, the red seat part forms the background of the whole picture. Striped red cloth and rough wooden handrails set off snow-white pearls. The grand and elegant picture is the result of color impact. Pearl jewels are unobstructed.

The mystery of this painting lies in the contrast of criss-crossing lines. The author makes the striped green grass form a vertical direction, while the necklace is horizontally wound in the middle of the green grass to form a vertical staggered structure. Green sets off silvery white, and the backlight makes the surrounding green grass shine. The little fish on the side stays next to the necklace. The author's original intention is to show its rarity, and even the fish will stop to enjoy it.

It can be seen that the choice of background plays a very important role in the shooting of jewelry advertisements. Every grass and tree can reflect the luxury and extraordinary of jewelry. A piece of black velvet can reflect the transparency of diamonds, the wood texture can reflect the luxury of pearls, the rough granite texture can show the roundness and texture of gold and silver jewelry, and the colorful background represents the variety of precious stones. In the shooting of jewelry advertisements, the effect of positive and negative contrast can make the texture of jewelry achieve the best effect in the picture. A simple prop can combine simplicity and splendor into the most beautiful jewelry advertising picture.

3 photographic distance and the choice of camera and lens:

Because most jewelry is relatively small, macro photography is the most commonly used skill in jewelry photography, and professional photographic equipment with macro function is also essential. It is particularly important to choose a suitable camera to shoot a kind of jewelry. As far as cameras are concerned, whether it is 135, 120 or 4×5 professional landline can be used for macro photography, but 4×5 landline has great advantages in jewelry photography. The influence angle can be changed and the focal plane can be selectively adjusted. In the process of shooting, the depth of field can be fully compressed by rotating the lens front plate, and with the use of large aperture, the focus falls on the jewelry being shot, thus highlighting the theme to the maximum extent and emphasizing the sense of space in the picture.

The adjustment of these technologies is impossible for non-professional landline. As far as the lens is concerned, since it is macro photography, of course, macro lens is indispensable. Macro lens is specially designed for close-range photography. In this case, the image is extremely clear and the contrast is good. This alone is beyond the reach of ordinary lenses. Many photographers use ordinary lenses without macro when shooting jewelry, and extend the leather cavity of the camera to enlarge the image. The effect is often disappointing, and the photos obtained are loose and hazy, with extremely low contrast and large haze, which can not achieve the expected effect.

A photographer I interviewed said: "I have been using Knight LS professional landline when shooting jewelry. The precise fine-tuning function of this landline is very smooth when focusing, and it is easy to find the focus in a very short focal length, which just meets the demanding requirements of jewelry photography for focus. I usually use Schneider 120mm professional macro lens, and the imaging sharpness is excellent, especially when the aperture is set between F8-F 16. When using a small aperture, we should pay attention to controlling the length of the leather cavity. If the skin cavity is stretched for too long, the whole lens will be diffracted, which will reduce the image clarity. Other macro lenses and 180mm Schneider lenses are also very practical, and they should be selected according to the size of the object every time. "

4 composition when shooting

In the composition design of jewelry photography, the most important point is the balanced beauty of composition. In daily life, everyone may have the following experience: the chair tilt gives people an unstable feeling, and they are worried that they will fall down when they sit down. Therefore, the picture balance of jewelry advertising works is very important in composition.

The application of symmetry and balance in painting. Symmetry symbolizes a high degree of neatness. Not as good as butterflies, the symmetrical beauty of their shapes and wings has always been appreciated by people. Symmetrical pictures are often seen in jewelry photography. But the so-called symmetry of composition is not the pursuit of semi-symmetry, but the deliberate pursuit of visual balance of the picture. Because in photographic composition, absolute symmetry will give people a static, stiff and monotonous feeling, and people's aesthetic requirement in life is still the pursuit of balance. Too much symmetry will make people feel dull and lack vitality. Therefore, in the composition of jewelry, how to pay attention to the balanced effect needs to compare the images in the composition, that is, jewelry and background, jewelry and props, background and props, light and shade, movement and reality. Structural balance means that the scenes in all parts of the picture echo each other and have contrast to achieve balance and stability. The two hands in Figure 9 seem to be symmetrical, but they are actually different. The white background is in sharp contrast to the black hand shape.

Primary and secondary relations in composition. Jewelry is the main body in jewelry advertising photography, so we should pay attention to the relationship between subject and companion when designing the picture, that is, the relationship between jewelry and background, jewelry and props. If a photo has only the main body and no foil, the picture will look dull and unchanged, but the foil can't usurp the role of the owner; Jewelry must stand out on the screen. If necessary, you can change the shooting position and angle, or move unnecessary things to make the picture concise and highlight the subject. It should be noted that jewelry should not be submerged by the messy background when taking pictures, and jewelry should be pushed aside by props. The jewel necklace is wrapped around the stem of yellow gerbera and winds to the petals of the same color. The change of color level and the perfect integration of background and subject make the picture vivid and beautiful, leaving a deep impression on people.

5 post-production:

Most advertising works need post-processing after shooting. PHOTOSHOP and other software can further adjust the picture, and can also carry out special effects processing on the original picture. The above two advertisements are both combined with the original image and the background image by computer after shooting, forming a sense of space of geometric figures. Jewelry is solid, but the background is empty, which plays a role in setting off jewelry.

Wish you success!