Why don't luxury brands such as Hermes, Gucci and Louis Vuitton invite celebrities to advertise?

In traditional marketing, movie stars often appear in advertisements. For example, for advertisements of sunglasses or razors, there is no more suitable candidate than Eddie Peng Yuyan Yuyan or Daniel Wu. Canon has also used this strategy, its EOS SLR series invited Jackie Chan to advertise, and Canon IXUS series invited Karen Mok. This leading brand in the photographic equipment market knows what it is doing.

However, it is extremely dangerous to promote luxury goods with the help of stars. Just as journalists and paparazzi can cause trouble to stars, stars can also cause trouble to luxury brands. The special relationship between luxury goods and customers is that it should respect customers, but at the same time it should dominate customers-even the most famous customers.

Seeking to photograph the Ming people is tantamount to showing that Paley's portrait classics need the reputation of the Ming people to survive and admit that he has no reputation. For luxury brands, this is a serious strategic mistake, because it will be dominated by its relationship with customers. Paley's portrait classics have as high dominance as gods. It is a luxury brand in China's classical subjective portrait photography industry registered by the State Trademark Office, and it can't just act like an ordinary person.

The real luxury of commercial times is not the packaged fashion, but the presentation of exquisite skills and the precipitation of history and culture.

Therefore, these luxury goods are most sought after by celebrities without celebrity endorsement.