Traditional Culture Encyclopedia - Photography major - What does conference tour mean?
What does conference tour mean?
After the meeting, choose a place with beautiful scenery for the meeting, and then organize everyone to play and relax. You can tell the travel agency the content and arrangement of the meeting, and they will arrange it for you. If you do it yourself, you can arrange hotels, cars, etc.
What are the processes and characteristics of conference tourism?
Meet first, then travel.
Choose a place with beautiful scenery for the meeting, and then organize everyone to play and relax.
You can tell the travel agency the content and arrangement of the meeting, and they will arrange it for you.
If you do it yourself, you can arrange hotels, cars, etc.
What is a tourism exhibition?
Nowadays, people often talk about MICE tourism, but there is no clear concept about what MICE tourism is. This paper mainly discusses how to link conference, exhibition and tourism.
Three common misunderstandings
(A) in the convention and exhibition industry, the emphasis on exhibitions, light meetings.
Although people often mention the convention and exhibition industry, in practical work, they all attach importance to exhibitions and ignore meetings. Statistically speaking, there are too many exhibition data and too few conference data, which shows that the domestic attention to the conference industry is not as high as that of the exhibition industry. The outstanding performance is that professional conference planning and service companies are out of fashion and lack of professional conference organizers (PCO).
(b) Confuse exhibitions with tourism.
MICE tourism is only a kind of tourism product form after the organic combination of MICE industry and tourism industry, or it is one of the important ways for tourism enterprises to realize business diversification, and it cannot be called industry.
In convention and exhibition developed countries, convention and exhibition industry and tourism are generally managed by convention and exhibition bureau or tourism bureau, while convention and exhibition industry is regarded as an independent industry.
(3) The convention and exhibition industry is part of the tourism industry.
Some experts also believe that "exhibition industry is an important part of urban tourism in the world today", which has obvious loopholes, because no matter whether the tourism authorities start to study the role of exhibition activities in tourism or the major tourism enterprises expand exhibition tourism business one after another, they cannot change the nature of information exchange or product display of exhibition activities, which is essentially different from tourism activities. On the contrary, these phenomena only show the great promotion of convention and exhibition activities to tourism, but China's participation in convention and exhibition activities is far from enough, and its direct performance is the obvious lag of convention and exhibition tourism development.
Definition of several basic concepts
The so-called meeting refers to the activities that people exchange information, get together and discuss around a common theme with the same or different purposes. The main stakeholders of the conference are organizers, contractors and participants (sometimes speakers). Their main content is to exchange ideas or information among participants.
The exhibition is an organized gathering of businessmen from different regions, which has a certain scale and is held regularly in a fixed place. According to different exhibition contents, UFI divides exhibitions into three categories, namely comprehensive exhibitions, professional exhibitions and consumer exhibitions. The stakeholders of the exhibition mainly include organizers, contractors, exhibitors and professional visitors, whose main contents are physical display, information exchange and business negotiation between exhibitors and professional visitors.
The so-called tourism refers to the sum of all phenomena and relationships caused by people's travel and stay for peaceful purposes. These people will not settle and work in tourist destinations. The successful completion of a tourism activity mainly depends on three elements, namely, tourists, tourist destinations (tourism resources) and tourism. Its fundamental feature is the off-site mobility of tourists (including off-site consumption), which is very similar to conferences and exhibitions.
From the above analysis, we can draw three conclusions: First, although the term "convention and exhibition industry" is widely used in China at present, there are essential differences between conferences and exhibitions in their main contents and modes of operation; Secondly, conferences, exhibitions and tourism activities are closely related and penetrate each other, but they are by no means simply equal or inclusive; Thirdly, exhibition activities and tourism have a common feature, that is, the mobility of customers in different places, which provides basic conditions for their cooperation in specific operations. Therefore, convention and exhibition industry and tourism can talk about docking or interaction, but they must not be equated.
How to connect exhibition activities with tourism?
With the continuous expansion of the convention and exhibition industry, a number of tourism enterprises began to set foot in the convention and exhibition business and achieved good economic benefits. Exhibition activities and tourism can and must achieve effective docking, which has become the knowledge of exhibition and tourism.
(1) docking foundation
The interactive development of convention and exhibition industry and tourism has its inherent conditions. First of all, you can organize a certain scale of personnel flow and meetings (exhibitions), sightseeing, shopping, entertainment and other activities during or after the meeting. Secondly, holding conferences or exhibitions and developing urban tourism all need some basic conditions, such as a distinctive urban image, perfect infrastructure and convenient urban services. From the perspective of urban social and economic development, exhibition activities and tourism activities have the same basic conditions.
(B) the docking status of domestic convention and exhibition industry and tourism
At present, the country is definitely ......
Conference tourism service process
Preparation before the meeting: 1. Assign someone to assist you in your field trip. Eat, live, travel, travel, buy and entertain. 2. Provide air tickets, train tickets and hotel information timely and accurately. 3. Book the audio, lighting, photography and other equipment required for the meeting. 4. Provide plane sound and audio-visual design. In-conference services: 1, providing professional foreign language translation, camera shooting, etiquette public relations and secretarial services. 2. Provide experienced receptionists free of charge to assist the conference work all day. 3. Special care and services can be provided for VIPs during the meeting. 4. Provide shuttle bus service to the airport and train station in the city for the participants. 5. Provide logistics support and peripheral coordination services during the meeting. Summary after the meeting: 1 Arrange the participants' post-meeting travel inspection reasonably. 2. Assist the meeting staff to deal with the post-meeting matters and summarize the work during the meeting.
convention tour
Route scenic spot
Huangshizhai Jin Bianxi Yubifeng Huanglongdong Baofeng Lake Tianmenshan Tuojiang Rock Jumping and Boating Tuojiang Diaojiao Building
Introduction of itinerary
Route:
Day 1: Early pick-up guests in Zhangjiajie National Forest Park: one-day tour of Huangshizhai Scenic Area and Jin Bianxi Scenic Area.
Afternoon: the tour guide and driver meet the group at Zhangjiajie airport or station. From downtown Zhangjiajie, the garage takes 40 minutes to reach Zhangjiajie National Forest Park, the first national forest park in China, and visit the Big Oxygen Bar Square (every cubic centimeter of air contains 8-65,438+million negative oxygen ions). At an altitude of 1, 200m, it has the reputation of "going to Zhangjiajie instead of Huangshizhai Village"-Qian Shan has a panoramic view, along the top of the mountain.
Afternoon: Stroll the "China's Most Beautiful Grand Canyon"-Jin Bianxi: Jin Bianxi is 7.5 kilometers long and takes about 2.5 hours to walk. Jin Bianxi is a beautiful natural stream, named after the Golden Whip Rock, with lush vegetation in four seasons and clear streams. It is called "Landscape Gallery" and "Wonderland on Earth". Along the way, we will visit famous scenic spots such as Golden Whip Rock, Condor Whip Protection, Mountain-opening and Mother-saving, Drunken Lohan, Wenxing Rock, Lithospermum Pool, Qianlihui, Four-door Surrounding Water, Guanyin Songzi, Apprentice and Apprentice, Wanshou Spring, Candle Peak, Double Turtle Exploring Creek, Scholar Library, etc. At the end of Jin Bianxi, walk out of the four gates around the water, take an eco-car for 25 minutes to reach the ticket office of Suoxiyu, and arrive at the hotel, ending the happy journey of the day!
The next day: one-day tour of Yuanjiajie Scenic Area, Wangtianzi Scenic Area of the World Peak Forest and Shili Gallery Scenic Area.
Afternoon: The hotel goes to the ticket station of Suoxiyu and enters the scenic spot. You can take the Bailong elevator, the first ladder in the world, to Yuanjiajie Scenic Area. Yuanjiajie is the core landscape and boutique tourist route of Zhangjiajie. Yuan Jiajie is famous for its majestic, strange and steep scenery. Surrounded by more than ten miles of mountains, there are countless beautiful scenery along the way. Among them, you can see the prototype of "Hallelujah Mountain" in the movie Avatar.
Afternoon: Take an eco-car for 40 minutes to reach Tianzishan Natural Scenic Area, which is known as the "king of peak forests": "Anyone who knows the face of the son of heaven will return home without looking at the mountains in the world". It can be seen that Tianzi Mountain has beautiful scenery and many scenic spots. You can visit He Long Park, Yubi Peak, Fairy Flowers, Stone Forest in the West Sea, and Zhou Shi Sea. , integrating nature and humanity. Walk down the mountain for 2 hours (you can take Tianzishan cableway down the mountain, 52 yuan/person) to Shili Gallery Scenic Area, and you can visit: one of the top ten scenic spots in Zhangjiajie, the old man picking herbs, the Three Sisters Peak, the yellow love, the crow at dawn, the couple holding their children, the dog watching the moon and other scenic spots.
Day 3: Huanglong Cave Scenic Area or Baofeng Lake Scenic Area, and go to Fenghuang Ancient City in the afternoon.
Afternoon: Visit the Huanglong Cave Scenic Area, which is known as the "World All-around Cave Champion": Huanglong Cave was selected as "the most beautiful tourist cave in China" in 2005. The cave is full of dim lights and stalagmites, like ancient trees intertwined with caves, rivers and wonders. It is really a veritable "underground magic palace", and stalagmites are insured for 100 million.
Or go and see the "Yaochi on Earth"-Baofeng Lake Scenic Area, which is a place that integrates landscape and folk customs. Especially the wonders of Pinghu in Gaoxia, Baofeng Waterfall, which "goes straight down to thousands of feet", and the mysterious ancient temple in the mountains. Watch the lifelike scenic spots such as Baofeng Waterfall, Fairy Mirror, Stone Gate for welcoming guests, complacent, golden toad accompanying the moon, turtle coming out of the water, and go boating on the lake.
Afternoon: After lunch, take a bus tour of Baizhang Gorge, the "eternal battlefield". The canyon is named because it has a stone wall nearly 100 feet high, which makes people afraid to look up. Back in Zhangjiajie, you can also visit the towering Tianmen Mountain and the Tianmen Cave, the soul of Wuling, by car on sunny days.
/kloc-around 0/7: 00, the bus leaves via Jishou for Fenghuang Ancient City (about 4 hours): Fenghuang Ancient City, a national historical and cultural city, which is praised as the most beautiful town in China by the famous New Zealand writer rewi alley. Watch the scenery of Xiangxi and feel the ethnic customs along the way. Look at the night view of Tuojiang River at night. When the lights on both sides of Tuojiang River are on, it is everywhere. ......
What etiquette should we pay attention to in meeting tourism?
~ Host's Etiquette Hosts of various meetings are usually held by people with certain positions, and their etiquette performance has an important influence on the success of the meeting. The host should be neatly dressed, generous and solemn, full of energy, and not sloppy. Walking on the rostrum should be steady and powerful, and the speed of walking depends on the nature of the meeting. Generally speaking, the pace of fast and enthusiastic meetings is slower. The host should be articulate, quick-thinking and concise. The host should adjust the atmosphere of the meeting according to the nature of the meeting, either solemn, humorous, calm or lively. The host can't even say hello to acquaintances in a meeting, let alone chat. He can nod and smile before the meeting starts or during the break. ~ there are two kinds of etiquette speeches for conference speakers: formal speech and free speech. The former is usually a leader's report, and the latter is usually a discussion speech. A formal speaker should dress neatly and walk on the platform naturally, reflecting a self-confident manner and temperament. Speak clearly, pay attention to logic and be concise. If you are speaking in writing, you should always look down at the meeting place, not at the draft. Nobody's watching. After the speech, you should thank the audience for listening. Free speech is more casual, and it should be noted that attention should be paid to the order and order of speech, and it is not possible to argue for speech; The speech should be brief and the views should be clear; If you have differences with others, you should convince others by reasoning, be calm, follow the instructions of the host, and don't just care about yourself. If the participant asks the speaker questions, he/she should answer them politely. If he/she can't answer this question, he/she should explain the reason tactfully and politely. He/she should listen carefully to the criticism and opinions of the questioner. Even if the questioner's criticism is wrong, he/she should not be rude. ~ Attendant Etiquette Participants should dress neatly, be generous in appearance, enter the venue on time, enter and leave in an orderly manner, take their seats according to the meeting arrangement, listen carefully during the meeting, and do not whisper or whisper in private. At the end of the speech, the speaker should applaud and leave the meeting quietly without affecting others.
What are the characteristics of sightseeing, vacation, business, business and conference tourism?
(1) Sightseeing
1. Short residence time 2. The revisit rate is low.
3. It is greatly influenced by seasonality. 4. The content is extensive.
5. Strong adaptability. 6. The demand is simple.
7. Low economic benefits
(b) Holiday travel 1. Long stay 2. The revisit rate is high.
3. The seasonality is obvious. 4. The activity scope of the destination is relatively small.
5. Pay attention to leisure and health. 6. High requirements for entertainment facilities.
7. High consumption level.
(3) Business tourism
1. Long stay time. 2. The revisit rate is high.
3. Not affected by seasonality. 4. High consumption level
5. High requirements for tourism facilities and services.
(4) Business tourism and conference tourism
Official tourism is a kind of tourism project with the main purpose of holding exhibitions, conducting business negotiations, attending conferences or conducting some scientific and cultural exchanges. The characteristic of this kind of tour is to visit while completing official business. Its main manifestations are business tourism, conference tourism and lecture tourism. The location is generally chosen in tourist attractions or famous scenic spots and cultural and historical cities.
What do conference staff do?
Almost ```` If you want professional knowledge of literature, there is more! Our company has a publicist to play with the boss! ! !
What do you need to learn when you are engaged in conference tourism?
Etiquette courses, service industry norms, tourism professional knowledge, meeting operation and arrangement, interpersonal skills and etiquette norms, if it involves sales, but also learn Danish market segmentation and sales skills and knowledge, psychology and so on. In short, a lot. We should have enough knowledge reserves, exercise more and accumulate more experience.
The history of conference tourism
International conference tourism has a history of several decades and has now become an important tourism product in the world. According to the statistics of the International Congress and Conference Association (ICCA), the world's authoritative international conference organization, there are more than 400,000 conferences every year, with more than 4 countries and more than 50 participants, and the total conference expenses exceed 280 billion US dollars. The huge potential of the international conference market and the high return of the conference industry have attracted more and more countries and regions to focus on this cash cow. Data sources: Yantai Qunying Conference Service Co., Ltd. and China Conference Service Alliance Network. Most countries with developed international conference tourism are located in Europe and America.
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