Is Amazon a comprehensive category or a vertical category?

Amazon is vertical, and it adopts the method of eyeball fission selection.

Amazon has nearly 35 categories, most of which are concentrated in 20 categories, namely: automotive supplies, maternal and child, beauty cosmetics, books, photography, mobile phones and accessories, clothing and accessories, computers, television audio, food, personal health care, home and gardening, industry and science, jewelry, lighting, luggage and travel goods, outdoor products, pets, tools and home decoration.

Advantages of vertical category selection

First of all, it can improve the professionalism of sellers in products and better grasp the pain points of users, but these are not the most important. The most important thing is to help sellers save operating funds and reduce the possible unsalable backlog of inventory, because when you focus on a certain category, products will also form a joint force with each other, which naturally makes inventory control far better than the way of selecting products with one hammer in the east and one hammer in the west

Secondly, when the product monopoly of the vertical category dominates the screen to a certain stage, the category will have certain bargaining power, and the profit rate will be improved by raising the price in a small range, which will not have much impact on sales.