The relationship between advertising strategy and advertising effect

First, the relationship between advertising creativity and advertising strategy?

Simply put, advertising creativity is to create unique audio-visual effects through bold and novel methods to attract consumers to the maximum extent, so as to achieve the purpose of brand voice communication and product marketing.

Advertising strategy is a variety of specific means and methods to realize and implement advertising strategy, and it is also the subdivision and measurement of strategy. There are four common advertising strategies: product strategy, market strategy, media strategy and advertising implementation strategy.

Advertising creativity is the expression of advertising strategy, and its purpose is to create effective advertisements and promote purchases.

Second, what is advertising design and production?

The major of advertising design and production is to train senior professionals with advertising theory and skills who can engage in advertising management, advertising planning, creativity, design and production, advertising market research, analysis and marketing in news publishing, film and television media advertising department, advertising companies, enterprises and institutions.

The main courses are: introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copy writing, advertising effect research, advertising photography and video, advertising art design, computer art-aided design, computer graphics and image information processing, 3DS, advertising market research and analysis, and advertising marketing.

Occupational characteristics

Through the study and training of basic advertising theory and skills, I not only have a solid ability to engage in advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and text advertising design ability.

Pay attention to cultivating students' ability to analyze the effect of advertising communication and engage in advertising management, advertising market research and marketing. Make the students of this major become compound talents who know not only advertising art design, text advertising design, but also advertising communication and marketing.

Extended data:

Practice and employment direction

All kinds of enterprise film and television advertising design and production, advertising production companies, packaging and decoration design companies, publishing houses and other units of graphic design and production technicians. The guiding ideology of constructing the curriculum system of this major is based on the demand of talent market and the investigation results of talent demand in the field of advertising design.

In order to improve students' professional ability and quality, we should advocate the concept of student-oriented education and establish a teaching mechanism with unity of diversity, flexibility and selectivity. Through comprehensive and specific vocational and technical practice activities, help students accumulate practical work experience, attach importance to modular teaching of hard work and innovative ability, and comprehensively improve students' professional ethics, professional ability and comprehensive quality.

Baidu encyclopedia-advertising design and production major

The answer is too broad, after all, the industry is different.

Advertising design mainly includes offline materials, large and small cards, leaflets, Yi Labao and visual design of large display cabinets, light boxes or outdoor huge advertisements. Including packaging, wrapping paper, chopstick sets and other materials are all part of advertising design.

There are too many main visual images of new media posters, poster design of Weibo WeChat fiery holiday, movie poster design, derivative visual design and so on. It should also be divided according to different industries

Formulation is implementation, such as the Spring Festival. To make a brand poster, we should not only think creatively, but also design, make and execute it.

If the above doesn't help you, I suggest you add a question to see what industry it is, and the more specific the better ~

Simply put, it is the first step in all product promotion channels.

As far as talent demand is concerned, the ratio of downstream employees to front-end talents in the animation industry chain affects the employment opportunities of animation graduates. The talent demand gap in the animation job market is nearly 400,000. Among them, there are a large number of employees in the downstream of the animation industry chain, and the demand for talents directly engaged in the front end of the animation industry chain is about 654.38+ 10,000. Among them, the shortage of talents can be divided into the following six categories: story original talents, animation software development talents, 3D animation production talents, animation product design talents, game development talents and animation game marketing talents. Animation education in China basically stays at the forefront of the industrial chain. Most graduates majoring in animation are engaged in animation production. In this way, the real employment caliber of animation graduates is only about 654.38+ 10,000. Therefore, the single structure of animation talents has become an important factor affecting the employment of animation graduates. As far as job categories are concerned, the positioning of animation education lags behind the speed of technological renewal, which leads to the gap in talent demand in the animation professional job market. Animation professional jobs are divided into color, intermediate painting, original painting, split mirror, modeling, screenwriter, director and so on. With the development of film and television editing technology and the rise of 3D technology, including 3D modeling, film and television special effects and other positions. These positions are the indicators of animation education, and the talents trained by animation majors must be close to these positions, so that animation graduates can get better employment opportunities. If the training of these talents can't keep up with the speed of technological progress, there will be such a gap in talent demand. At present, the animation industry in China is developing well, and it is a sunrise industry. Graduates majoring in animation design can engage in relevant positions in advertising, television, film, film packaging, games, animation companies and other industries in the future. Students majoring in animation design can be engaged in animators, graphic designers, artists, Taobao artists, UI designers, post-production, 3D animators, IOS development technicians and so on.

Third, what is the relationship between advertising creativity and advertising?

Advertising creativity is advertising clothes, and advertising without clothes is nudity.

Just like people, only when you put on beautiful and dazzling clothes will people notice you. If everyone in the street wears the same clothes, it is difficult to tell who it is, let alone who is more handsome and beautiful.

Of course, you will say that nudity attracts more attention, but the point is that there are too many nudes in the advertising industry. Naked advertisements are "XX brand, China famous trademark" and so on. , which describes the brand simply and directly, and some even say it several times (you should have seen the advertisement and repeated it three times).

There are also many successful nude advertisements, such as melatonin. He just keeps shouting in your ear so that you don't want to remember anything Of course, he only requires the arrival rate, so that when people need health care products as gifts, they will think of him and have the right to buy.

To put it bluntly, creativity is so important because of the development of advertising, the explosion of communication information and the continuous enrichment of media. The original creativity was limited to copywriting, and now it has to be extended to pictures, animations, sounds and even smells. For example, some stars force themselves to be associated with pornographic photos in order to be famous. This idea is so sad. Of course, creativity is not only seeking to stand out from ordinary advertisements and attract attention, but more importantly, it can express brand connotation and brand buying point well, which is ingenious and intriguing. More importantly, he can set up a corporate brand spirit tone in the long years. Let's talk about the number of the M-Zone, a series of contemporary stars, funny ideas (Jay Chou downloads coconuts), trend language (my chassis is my call), aimed at the younger generation.