What are the good majors at Zhejiang University of Communication? How many books? What were the approximate admission rankings and scores in Zhejiang Province last year?

In fact, only those who are really studying this major will understand one thing. For example, someone upstairs said that the new etiquette major only needs to be beautiful and stand well. This is actually wrong. The etiquette and culture bachelor's degree and the broadcasting bachelor's degree The courses are basically the same, with small classes on voice tutoring, etc.

Is the poster a student majoring in art, or a student majoring in arts, sciences, and non-arts?

Among the arts, the strongest major is the Bachelor of Broadcasting and Hosting (the Bachelor of Etiquette and Culture is under development).

For non-arts majors, the strongest major is the Bachelor of Radio and Television Journalism, with admission scores around the key line. I graduated from grade 08, 4 points lower than the key line. I entered the bachelor's degree in radio and television journalism, which is a provincial key major.

In addition, radio and television directing, journalism, animation, etc. are all established majors, and some The newly opened majors are also very promising, such as cultural industry management, public relations and so on. It is estimated that some newer majors will be opened in 2011 to keep up with social needs~~

(1) Introduction to art undergraduate majors

1. Broadcasting and hosting art major (undergraduate, four-year academic system) Years)

This major is mainly for all levels and types of radio stations, television stations, film and television production companies and related units to cultivate morally, intellectually, physically and aesthetically developed individuals with the ability to engage in radio and television broadcasting and program hosting. Senior professionals in compound applied language disciplines with systematic cultural and scientific knowledge and professional abilities.

In addition to basic public courses, the main courses include: Introduction to Broadcasting, Chinese Phonetics, Art Language Phonology, Basics of Broadcasting and Hosting Creation, Radio and Television Broadcasting and Hosting, Applied Linguistics, Journalism and Communication Theory, performance basics, image modeling and body, etc.

2. Broadcasting and Hosting Arts Major (Etiquette and Culture Direction, Undergraduate, Four-year Schooling Period)

This major mainly trains public relations personnel and news professionals for various enterprises and institutions. Spokespersons, non-media hosts, social etiquette personnel, tour guides, models, commentators, film and television advertising studios, corporate image representatives, etc. who are engaged in etiquette and cultural occupations and have comprehensive development of morality, intelligence, body, and beauty, and have systematic cultural and scientific knowledge. Senior professionals with professional abilities.

In addition to basic public education courses, the main courses include: Etiquette Culture, Chinese and Foreign Etiquette Basics, Public Relations Practice, Etiquette Event Planning, Language Communication Art, Artistic Language Expression, Body Modeling, and Performance Basics etc.

3. Broadcasting and Hosting Arts Major (including English-Chinese Dual Broadcasting and French-Chinese Dual Broadcasting, undergraduate degree, four-year schooling)

This major is mainly for radio and television stations at all levels , relevant cultural institutions engaged in English-Chinese, French-Chinese news gathering and editing, English-Chinese, French-Chinese and bilingual broadcasting, hosting, and interviewing. It is an advanced major in comprehensive applied linguistics with moral, intellectual, physical, and aesthetic development, and with systematic cultural and scientific knowledge. Talent.

In addition to the basic courses of public ***, the main courses of the English-Chinese dual broadcast include: English intensive reading, overview of Britain and the United States, English audio and video, English impromptu oral expression, English pronunciation and pronunciation, selected readings of English news works, Basic English writing, translation theory and practice, program hosting art, English stylistic broadcasting, English broadcasting and hosting art, basic news gathering and writing, artistic language communication, Mandarin pronunciation and pronunciation, etc.

In addition to the basic courses of French-Chinese dual broadcast, the main courses of the French-Chinese dual broadcast include: French intensive reading, French audio-visual and listening, French impromptu oral expression, French pronunciation and vocalization, selected readings of French news works, French Basic writing, translation theory and practice, program hosting art, French style broadcasting, Mandarin pronunciation and pronunciation, etc.

4. Radio and television directing major (including two directions: radio and television directing and literary and artistic directing, undergraduate, four-year schooling)

This major is mainly trained for the radio, film and television system and cultural departments Those who are engaged in various radio and television channel columns, program planning, editing, directing, writing, etc., have high political and ideological literacy and artistic appreciation ability, and master the professional knowledge and skills in radio and television program planning, creation, production, etc. and systematic culture and science Knowledgeable senior professionals.

Among them, the literary and artistic director direction mainly cultivates high ideological and political literacy and artistic appreciation ability for radio and television stations at all levels, and is engaged in the planning, directing, production, and hosting of various literary columns, programs, art feature films, and MTV Professional talents for such work.

In addition to basic public courses, the main courses include: news interview writing, TV editing, film and television aesthetics, TV directing, TV column creative planning, TV feature film creation, radio and television editing and directing, and TV art feature films Creation, radio and television literary choreography, audio-visual language, television music, etc.

5. Drama, Film and Television Literature Major (including two directions: Drama, Film and Television Literature and Screenwriting and Planning of Film and Television Dramas, undergraduate, four-year schooling)

This major is mainly for all kinds of majors at all levels across the country Radio stations, TV stations, cultural institutions, film and television production companies, theoretical research institutions and various professional newspapers and audio-visual publishing units cultivate theoretical knowledge of drama, film and television literature and are familiar with the market rules of drama, film and television literature creation, and can engage in film and television dramas, radio, film and television literature, literature and art , senior professionals with comprehensive moral, intellectual, physical and aesthetic development in the creation, commentary and related professional theoretical research, editing and publishing of cultural special programs.

The screenwriting and planning direction of film and television dramas mainly cultivates senior professionals who are familiar with the market rules of drama, film and television literature, and can engage in script creation, publicity and planning, theoretical research and teaching, editing and publishing of radio, film and television dramas.

In addition to basic public courses, the main courses include: ancient Chinese literature, modern and contemporary Chinese literature, foreign literature, audio-visual language, interpretation of film and television works, film narrative art, TV literary and art program editing, and TV special films Creation, TV review writing, ancient Chinese, modern Chinese, film and television drama creation, etc.

6. Media Creativity Major* (undergraduate, four-year schooling)

This major is mainly for radio and television organizations, newspapers and magazines, publishing and publicity departments, Internet companies, advertising companies, Film and television production companies and relevant departments of enterprises and institutions cultivate a systematic culture that can adapt to the needs of modern social progress and cultural development, be familiar with the characteristics of various media, and have creative thinking and media innovation capabilities. High-level professionals with scientific knowledge.

In addition to basic public courses, the main courses include: Introduction to Media Creativity, Introduction to Communication, Media Planning and Execution, Media Brand Construction, Advertising Planning and Creativity, Graphic Creativity, and TV Column Creativity and Planning , newspaper design, media economics, CIS design, etc.

7. Media Creative Major* (television production management direction, undergraduate, four-year schooling)

This major is mainly for radio and television groups, TV stations, TV drama production centers, and film companies at all levels across the country Studios, film and television production companies, and other enterprises and institutions cultivate comprehensive cultural and scientific knowledge in moral, intellectual, physical, and aesthetic development who are engaged in publicity, planning, organization, coordination, and operation management of film and television programs and project operations. of senior professionals.

In addition to basic public education courses, the main courses include: Introduction to Film and Television Art, Film and Television Advertising, Fundamentals of Photography and Videography, TV Column Creativity and Planning, Film and Television Directing, Public Relations, Accounting Principles and Applications Statistics and audience research, consumer behavior, management information systems, audience statistics and analysis, marketing, media operation and management, TV program production management, TV capital operation and investment, etc.

8. Radio and Television Directing Major (television program production direction, undergraduate, four-year schooling)

This major requires students to master the basic theoretical knowledge of the planning, creativity and production of television programs. Familiar with the process of TV program production, and have the ability to use computer 2D and 3D animation, non-linear editing and other digital film and television program production. Senior professionals who can work in television stations, various production companies, network multimedia and other units.

In addition to basic public courses, the main courses include: interpretation of film and television products, basic photography, TV program production technology, TV music and sound, film and television editing skills, film and television directing basics, non-linear editing, 2. Three-dimensional animation production, film and television special effects synthesis, audio and video electronics basics, film and television art, live program production and delivery, etc.

9. Photography major (including three directions: picture photography, television videography and lighting and lighting, undergraduate, four-year schooling)

This major is for radio and television, film and television production, press and publishing , commercial advertising, online animation and other industries or departments, to cultivate innovative, compound and applied professionals with high professional quality who have theoretical knowledge and technical skills in photography and can engage in photography creation, research and teaching.

The direction of television photography mainly cultivates the knowledge and technical skills of film and television photography. They can engage in film and television photography work in the film, television system and related industries, and can engage in photography work of various types of TV literature and art, advertising, TV news and documentaries. Senior professionals with systematic culture and professional knowledge.

The direction of lighting and lighting mainly cultivates people with a systematic culture who are engaged in lighting and lighting creation, teaching, management and artistic research in film, television systems and related industries, and who can start their own businesses with lighting and lighting as basic skills. and senior professionals with professional knowledge.

In addition to basic public courses, the main courses include: foundation of art, photography technology and techniques, digital photography, basics of television directing, television editing, television camera art, photography modeling, lighting art, and television color. Science, lighting technology, computer lighting design, TV feature film creation, photography history, documentary photography, advertising photography, camera principles and usage, comprehensive TV practice, etc.

10. Digital Media Arts Major (undergraduate, four-year schooling)

This major is mainly for TV stations at all levels, newspaper and magazine publishers, online media companies, film and television companies, game companies, etc. The industry widely cultivates students with high artistic quality and accomplishment, good artistic foundation, familiarity with various digital media equipment, mastering certain digital media theory and digital media production skills, and the ability to produce and design digital media (including film and television works). Focus on highlighting the comprehensive moral, intellectual, physical and aesthetic development of film and television special effects, streaming media and mobile video production and design capabilities, and senior professionals with systematic cultural and scientific knowledge.

In addition to basic public courses, the main courses are: Introduction to art, audio-visual language, film and television art, screen editing, TV program production technology, media design and creativity, media Performance and communication, computer three-dimensional animation, three-dimensional animation and virtual scenes, digital film and television synthesis, film and television work analysis, digital audio production, professional creation, film and television directing, etc.

11. Recording Arts Major (including two directions: Recording Arts and Music Editing, undergraduate, four-year schooling)

Students in this major mainly study music, radio, film, TV recording, etc. Basic theoretical knowledge in this field, and basic abilities in sound (sound) design, film and television audio program production, and art processing. Senior professionals who can engage in sound (audio) design and video recording in radio and television systems and cultural and art departments.

Students in the music editing direction must have certain music skills and the ability to edit, broadcast and direct radio, newspapers, magazines, film and television dramas, and be engaged in music creation and production, music culture dissemination for television, movies, etc. Senior professionals in planning, editing, commenting, management, etc.

In addition to the public *** basic courses, the main courses include: introduction to art, audio-visual language, music theory, analysis of recorded works, evaluation of the main sound course, TV program production technology, basic audio and video electronics, basic acoustics, sound recording Introduction to art, recording technology, audio control technology, stereo program production, computer music production, film and television music and sound, musical form, composition, introduction to television art, television program production, analysis of classic music works, music editing, radio and television music and sound, etc.

12. Animation major (undergraduate, four-year schooling)

This major is mainly for film and television institutions, online media, animation companies and game production institutions, news and publishing institutions, and animation extended product manufacturing Media production positions such as business operators and mobile phone value-added service operators are designed to cultivate people who are engaged in animation originality, original painting, animation, planning and directing, as well as two-dimensional and three-dimensional computer animation creation theory research and animation production, and have professional knowledge in animation planning, creation, production, etc. Senior professionals with comprehensive development of moral, intellectual, physical and aesthetic skills and systematic cultural and scientific knowledge.

In addition to basic public courses, the main courses include: film and television animation director, animation basics, animation audio-visual language, animation movement rules, animation script design, original painting design, character modeling design, animation scene design, Animation extension product design, animation drama, FLASH animation, animation post-synthesis, recording art, animation performance basics, animation creation practice, etc.

13. Drama, Film and Television Art Design Major (undergraduate, four-year schooling)

This major is mainly trained for TV stations, film and television production companies, and drama professional troupes at all levels across the country. Comprehensive development of moral, intellectual and physical skills, senior professionals with comprehensive cultural and scientific knowledge who have an undergraduate education level and professional skills.

In addition to basic public courses, the main courses include: set technology and props, film and television drama art design, television studio scene design, film and television art creation and expression, stage design creation and expression, computer two-dimensional and three-dimensional Design, theatrical party scene design, film and television art drawing, etc.

14. Drama, Film and Television Art Design Major (character design direction, undergraduate, four-year schooling)

This major is mainly offered to various film and television institutions, drama and opera professional academies at all levels across the country The group cultivates makeup artists and costume designers who can engage in drama, film and television, and stage character design work, and serves makeup artists and jewelry designers in the fields of modern life and fashion. Focus on cultivating students with all-round development of morality, intelligence, body and beauty, with solid theoretical literacy and strong practical ability in drama, film and television character design, good art appreciation ability and broad cultural basic knowledge, and good creative thinking ability. and application-oriented senior professionals with keen sense of innovation.

In addition to basic public courses, the main courses include: stage makeup, film and television makeup, opera makeup, plastic special effects makeup, modern hair design, ancient hair design, hair production, Chinese and foreign costume history, costume design, Makeup design, aesthetic basics, portrait photography and lighting, computer graphics, etc.

15. Music Performance Major (undergraduate, four-year schooling)

This major mainly trains people engaged in music performance and related management for literary and art groups, cultural and radio and television institutions and other enterprises and institutions. Senior professionals with innovative spirit, creative ability and high cultural literacy who are comprehensively developed morally, intellectually, physically and aesthetically and have systematic cultural and scientific knowledge.

In addition to basic public courses, the main courses include: singing, performance, sight-singing and ear training, music theory, history of Chinese music, history of Western music, harmony, chorus, body shape, introduction to art, and stage performance Fundamentals, music form and work analysis, song composition, music production and dissemination, singing/performance video skills, film and television music basics.

16. Dance Choreography Major* (undergraduate, four-year schooling)

This major mainly trains people engaged in dance performances, Senior professionals with comprehensive cultural and scientific knowledge who are comprehensively developed morally, intellectually, physically and aesthetically in dance choreography and related management work.

In addition to the basic courses of the public ***, the main courses include: introduction to dance art, overview of dance history, appreciation of dance works, basic skills training (classical dance basic training, ballet basic training, body rhythm, technique), Chinese Ethnic folk dance, modern dance, dance choreography (children's dance choreographer, mass dance choreographer, Chinese dance choreographer, modern dance choreographer), comprehensive stage art, rehearsal.

17. Dance Choreography Major* (Musical direction, undergraduate, four-year schooling)

This major is mainly trained for professional literary and art groups, cultural and radio and television institutions and other enterprises and institutions Senior professionals with comprehensive moral, intellectual, physical and aesthetic development and systematic cultural and scientific knowledge who are engaged in musical performance, musical directing and related management work.

In addition to the public *** basic courses, the main courses include: musical theater history and appreciation, Chinese music history, Western music history, theoretical basis of music technology, sight-singing and ear training, performance, comprehensive stage art, dance (Basics of ballet, folk dance, Chinese classical dance, modern dance, pop dance, jazz dance, Latin dance), vocal singing, play rehearsal, musical theater choreography.

(2) Introduction to undergraduate majors in literature, history, science and engineering

1. Public relations major (undergraduate, four-year schooling)

This major mainly Those who work as spokespersons, information research, image planning, publicity and promotion, corporate culture, etc. for governments at all levels, public relations departments of enterprises and institutions, and media should have good ideological, cultural and psychological qualities and a comprehensive grasp of modern public relations. The basic theories and professional skills of *** relationships, senior professionals with strong moral, intellectual, physical and aesthetic development who have strong language and written expression, interpersonal communication, organizational coordination, analysis and problem solving.

In addition to basic courses in public affairs, the main courses include: communication, management, marketing, political science, sociology, social psychology, principles of public relations, public relations *Relationship practice, public relations linguistics, language communication art, basic Chinese and foreign etiquette, public relations writing, advertising principles, advertising planning and strategy, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, Negotiation skills, social investigation methods, computer applications, mass media research, film and television production, photography, communication regulations tutorials, communication ethics, aesthetics, international relations, etc.

2. Radio and Television Journalism Major (undergraduate, four-year schooling)

This major mainly trains broadcasters for radio stations, television stations, party and government agencies, enterprises and institutions at all levels across the country. Senior professionals with comprehensive moral, intellectual, physical and aesthetic development and systematic cultural and scientific knowledge who are engaged in TV news topic planning, interview writing, editing and production, publicity and management.

In addition to basic public courses, the main courses include: Introduction to Communication (bilingual), Media Psychology, Introduction to Advertising, History of Chinese and Foreign Journalism, Introduction to Journalism, News Photography, News Interviewing and Writing, Television camerawork, radio news reporting, television news editing, news editing and commentary, column setting and arrangement, web design and production, media criticism, selection of British and American newspapers and periodicals, documentary creation, television news reporting, on-site reporting, etc.

3. Journalism major (undergraduate, four-year schooling)

This major mainly trains people to engage in news gathering, editing, and publicity management for all types of media, government departments, enterprises and institutions at all levels across the country. Senior professionals with comprehensive moral, intellectual, physical and aesthetic development and systematic cultural and scientific knowledge who work in , creative planning, cultural communication and other fields.

In addition to basic public courses, the main courses include: Chinese and foreign journalism history, introduction to journalism, news interviewing and writing, radio and television news reporting, news commentary, newspaper editing, book and newspaper typesetting and computers Phototypesetting, selection of British and American newspapers and periodicals, media criticism, news web design, news photography, news report planning, etc.

4. Chinese language and literature major (including foreign-related secretarial direction, undergraduate, four-year schooling)

This major is mainly for cultural institutions, press and publishing institutions, teaching and research institutions to cultivate students with certain qualifications Have theoretical literacy in literature and art and systematic knowledge of Chinese language and literature, and be able to engage in publicity management, teaching and research, editing and publishing, as well as literary creation, literary criticism, and film and television criticism, with comprehensive development of morality, intelligence, body, and aesthetics, with systematic cultural and Senior professionals with scientific knowledge.

In addition to basic public courses, the main courses include: ancient Chinese, modern Chinese, literature retrieval, basic writing, applied writing, ancient literature, modern literature, contemporary literature, foreign literature, world film history, Logic, introduction to literature, introduction to aesthetics, ancient literary theory, Chinese cultural history, modern and contemporary Western literary theory, Chinese editing and publishing history, radio and television literary writing, interpretation of film and television works, etc.

Among them, the foreign-related secretarial direction mainly trains party and government agencies at all levels, cultural institutions, import and export companies, and foreign-related enterprises to have certain theoretical literacy in economics and management, strong communication, management capabilities and Senior professionals with high English proficiency and capable of engaging in publicity, management and external exchanges.

In addition to basic public courses, the main courses include: Chinese and foreign literature, English intensive reading, English pronunciation, English listening and speaking, translation, English writing, marketing, secretarial culture, etc.

5. Teaching Chinese as a Foreign Language (undergraduate, four-year schooling)

This major is mainly for relevant domestic and foreign government departments, various schools, press and publications, cultural management institutions and enterprises and institutions Cultivate students with a solid foundation in Chinese and English, a comprehensive understanding of Chinese literature, Chinese culture and cultural exchanges between China and foreign countries, and systematic development of moral, intellectual, physical and aesthetic skills who are engaged in teaching Chinese as a foreign language and cultural exchanges between China and foreign countries. High-level professionals with cultural and scientific knowledge.

Public *** basic extracurricular courses, the main courses are: Introduction to teaching Chinese as a foreign language, second language teaching, Western culture and etiquette, cross-cultural communication, comparison of English and Chinese languages, foreign Chinese studies, modern Chinese, ancient Chinese , Introduction to Linguistics, Ancient Chinese Literature, Modern and Contemporary Chinese Literature, Comparative Literature, Foreign Literature, Basic English, English-Chinese Translation, Introduction to Chinese Culture, etc.

6. Editing and Publishing Major (undergraduate, four-year program)

This major is mainly engaged in editing, topic planning, and publishing for editing and publishing departments, mass communication agencies, and related industries. Those who work in marketing, media management, audiovisual and electronic publishing, etc., have broad cultural and scientific knowledge, systematically master modern editing and publishing theory and technology, and are familiar with the moral, intellectual, physical and aesthetic development of my country's editing and publishing, and have a systematic High-level professionals with cultural and scientific knowledge.

In addition to basic public courses, the main courses include: Introduction to Communication (bilingual), Introduction to Editing and Publishing, Publishing Marketing, History of Editing and Publishing in China, News Interviewing and Writing, Photography Practice, and Videography Practice , book editing practice, newspaper editing practice, proofreading practice, publishing review and writing, copyright and book trade, publishing house management, general introduction to overseas publishing industry, online publishing practice, graphics and image processing, newspaper typesetting and pre-press processing, binding design, Editing and publishing creative practice, editing and publishing regulations and professional ethics, statistical principles and market research, information retrieval and utilization, etc.

7. English major (undergraduate, four-year schooling)

This major mainly cultivates innovative and entrepreneurial talents for departments such as foreign affairs, economy and trade, culture, press and publication, education, scientific research, and tourism. A solid foundation, broad caliber, and high quality in spiritual, practical and competitive abilities, with a solid English language foundation and relatively extensive scientific and cultural knowledge, and the ability to comprehensively engage in translation, research, teaching, and management work morally, intellectually, physically, and aesthetically Develop senior professionals.

In addition to basic public courses, the main courses include: basic English, English grammar, English pronunciation and intonation, English audio-visual, English speaking, English writing, English newspapers and periodicals, overview of English-speaking countries, advanced English, Translation theory and practice, selected readings of British and American literary works, introduction to English linguistics, English interpretation, cross-cultural communication, foreign trade correspondence, second foreign language, etc.

8. Cultural Industry Management Major (undergraduate, four-year schooling)

This major mainly trains people in the cultural industry, media, government management departments, enterprises and institutions to engage in cultural and art management, culture Those who work in management, cultural market operations, cultural project planning, cultural brokerage, trade, consulting and international cultural exchange and dissemination must have solid basic cultural knowledge, have a broad international perspective, master the operating characteristics and operating rules of the cultural industry, and have modern Senior professionals with systematic cultural and scientific knowledge who are comprehensively developed morally, intellectually, physically and aesthetically in management, modern economics and legal knowledge.

In addition to basic public education courses, the main courses include: cultural communication, management principles, intellectual property law, marketing art, cultural economics, public relations, media evaluation and investigation , Cultural Administration and Policy, Cultural Management, Introduction to Chinese and Foreign Culture, Introduction to Cultural Industry, Introduction to Film and Television Culture, Media Management, Creative Industry Case Analysis, Cultural Market Survey, Cultural Industry Creativity and Planning, Cultural Marketing Case Analysis, etc.

9. Exhibition Economics and Management Major* (undergraduate, four-year schooling)

This major is mainly to meet the needs of the development of my country's exhibition industry and has a solid Marxist cultural theoretical foundation. Basic artistic and cultural literacy, strong creativity, planning, organization, management and collaboration abilities, mastery of basic methods and skills of exhibition design, modern management knowledge, ability to design, plan and manage exhibition activities, and ability to work in various fields Convention and exhibition venues, enterprises and institutions that organize convention and exhibition activities, convention and exhibition construction and design companies, major museums, art galleries, convention and exhibition service industries and other related fields are engaged in the management of the convention and exhibition industry with a comprehensive and systematic culture of moral, intellectual, physical and aesthetic development. Senior professionals with scientific knowledge.

In addition to basic public courses, the main courses include: exhibition marketing, consumer behavior, social statistics, human resource management, economic law, financial management, exhibition tourism, exhibition creativity and planning, and display Design, convention and exhibition policies and regulations, introduction to convention and exhibition economics and management, business negotiation, introduction to cultural industry, convention and exhibition project budget, large-scale event organization and planning, convention and exhibition management and service, business conference organization.

10. Advertising Major* (undergraduate, four-year schooling)

This major is mainly for advertising planning, creativity and production, media planning and production of professional advertising companies and film and television production institutions at all levels. Execution, customer service, media planning, brand promotion capabilities, marketing management, copywriting, etc. to cultivate professional planning, management, and service personnel, as well as event planning, brand packaging, and image for media agencies, government departments, culture, education, and health and other institutions Promote senior professionals with comprehensive moral, intellectual, physical and aesthetic development and systematic cultural and scientific knowledge.

In addition to basic public courses, the main courses include: Marketing, Graphic Creativity, Advertising Psychology, Consumer Behavior, Advertising Photography and Videography, Advertising Copywriting, Graphic Advertising Design, Advertising Planning and creativity, brand marketing, advertising practice research, advertising media planning and execution, radio and television advertising production, advertising strategy research, CI planning, market demand and product development, advertising effect prediction and evaluation, media planning and packaging, advertising media application and management Research.

11. Radio and Television Engineering Major (undergraduate, four-year schooling)

This major mainly trains people engaged in radio and television engineering, cable TV networks, and other fields in the radio and television industry, communications electronics sector, etc. Senior engineering and technical talents with comprehensive moral, intellectual, physical and aesthetic development and systematic cultural and scientific knowledge who work in the research, development, design, operation, maintenance and management of communication electronic equipment.

In addition to basic public courses, the main courses include: signals and systems, microcomputer principles and applications, communication electronic circuits, electromagnetic field microwave technology, communication principles, digital TV principles, electromagnetic field microwaves and antennas, communication principles , digital signal processing, television receiving equipment, cable television, transmission technology, digital satellite broadcasting, computer networks, optical fiber communications, television center technology, etc.

12. Electronic Information Engineering Major (undergraduate, four-year schooling)

This major mainly trains software and hardware professionals for radio and television, information transmission and processing, modern communication systems and other systems. Senior engineering and technical talents with comprehensive moral, intellectual, physical and aesthetic development and systematic cultural and scientific knowledge in design, development, maintenance and integration.

In addition to basic public courses, the main courses include: signals and systems, communication principles, digital signal processing, microcomputer principles and applications, network planning and design, cable TV, optical fiber communications, computer networks, switching Technology, network programming JAVA, database principles and applications, etc.

13. Information Management and Information Systems Major (undergraduate, four-year schooling)

This major is mainly for national media management departments at all levels, industrial and commercial enterprises, financial institutions, scientific research units and other departments Cultivate people who are engaged in information management and information system analysis, design, management and evaluation. They have the theoretical foundation of modern management, computer science and technology knowledge and application capabilities, and master the knowledge of system thinking, information system analysis and design methods, and information management. Senior professionals with comprehensive development of moral, intellectual, physical and aesthetic abilities.

In addition to basic public courses, the main courses include: advanced mathematics, management, economics, operations research, information management, advanced language programming, database technology, operating systems, data structures, and computer principles. And system structure, computer network, management information system analysis and design, management system simulation, media asset management, multimedia technology, web design and website construction, multimedia art, etc.

14. Electronic Science and Technology Major (undergraduate, four-year schooling)

This major is mainly about radio and television systems, electronic information systems, communication systems, and renewable energy (solar energy) utilization Systems, electronic product development and R&D departments, etc., cultivate students with comprehensive moral, intellectual, physical and aesthetic development who are engaged in digital electronic system design, optoelectronic system design, intelligent network system design, equipment manufacturing and research and development of corresponding new technologies and new products. Senior engineering and technical talents with systematic cultural and scientific knowledge.

In addition to basic public courses, the main courses include: signals and systems, communication electronic circuits, microcontroller principles and applications, communication principles, digital system design, intelligent network systems, optoelectronic systems and applications, and digital systems Design, cable television, computer networks, modern switching technology, optical fiber communications, optoelectronics technology, information display technology, modern lighting technology, etc.

15. Network Engineering Major (undergraduate, four-year schooling)

This major mainly trains people engaged in research and teaching of various network systems and computer communication systems for the information industry and other national economic sectors. , design, development and other work, have good literacy in natural sciences and humanities and social sciences, master the basic theoretical and technical knowledge of computer science and technology, cable TV networks, communication networks, computer networks, media network security theory and technical knowledge Senior professionals with comprehensive moral, intellectual, physical and aesthetic development and systematic cultural and scientific knowledge.

In addition to basic public courses, the main courses include: discrete mathematics, data structure, operating system, computer network, computer composition principles, circuits and electronics, network design and engineering, advanced language design, Java Programming, communication principles, database principles and applications, network security technology, TCP/IP kernel analysis and application, IPv6 technology, network programming, Linux network environment, microcomputer system and interface technology, etc.

16. Digital Media Technology Major (undergraduate, four-year schooling)

This major is mainly for film and television animation production, game software production, mobile game development, electronic audio and video product development, and e-commerce , the design and development of interactive multimedia products, and the network media design and production department are trained to have a solid foundation, broad knowledge, innovative spirit, and can adapt to the needs of the development of digital media technology in the 21st century. Relying on computer technology, they have mastered the core technology of digital media. Senior professionals with artistic and creative abilities, who are engaged in emerging industries such as moral, intellectual, physical and aesthetic development, and have systematic cultural and scientific knowledge.

In addition to basic public courses, the main courses include: basics of game programming, game data structure, mobile game language, multimedia database principles and applications, basic painting, digital image processing, two-dimensional animation design and Programming, 3D animation modeling, 3D animation design and programming, digital video and audio production, game planning, computational graphics, DirectX programming, J2ME mobile game development technology, multimedia web design, multimedia website development, digital synthesis technology, digital synthesis Technology etc.