What lens do you choose for commercial photography?

Strictly speaking, the lens of commercial portrait photography should have the following selectivity. Only by using the most suitable equipment can we create good commercial portrait photography. The following is the content of what lens I choose for commercial photography, hoping to help everyone!

What lens do you choose for commercial photography?

Theoretically, every lens can be used for commercial photography, but if you want to shoot in a studio, taking Sony system as an example, it is recommended to use a lens with macro function. At present, Sony products have been launched, including DT 30mm F2.8 macro SAM, 50mm F2.8 macro, 100mm F2.8 macro, but considering the shooting distance and the difficulty of composition, most players will take 100mm F2.8 macro as the first choice.

In addition, in order to faithfully present the original appearance of goods, camera settings are slightly different from general creation. The following are commonly used setting benchmarks, and readers can fine-tune the data according to their own creative needs: m full manual shooting mode, f116, shutter 1/200 to a few seconds, ISO 50-200 and tripod assistance.

▲ 100mm F2.8 macro is the most commonly used lens focal length for Sony commercial users.

▲ Simple background and light source control enable ordinary earphone kits to be presented in a high-quality appearance.

Sony a99+ 100mm F2.8 macro. Aperture F 14, shutter1100 seconds, ISO 200, custom white balance, M full manual mode, RAW to JPEG.

Characteristics of commercial portrait photography lens

Strictly speaking, the lens of commercial portrait photography should have the following selectivity. Only by using the most suitable equipment can we create good commercial portrait photography.

1. imaging: the imaging quality of the lens in commercial portrait photography should be clear and soft. Because people's photography generally focuses on the face, the quality of lens imaging should meet the requirements of rich layers, real texture, exposed details and moist skin. 2. Focal length: Generally, cameras are equipped with standard lenses, that is, the focal length is about the diagonal length of the film frame. This kind of lens is only suitable for people who shoot the whole body or bust. If it is used to shoot busts or close-up portraits, it will often cause perspective deformation of the characters, and if the shooting distance of some lenses is close to the specified recent shooting distance, it will not be able to bring them into clear focus. Therefore, to shoot an avatar or close-up figure, you need to use a medium-focus or telephoto lens, and its focal length generally needs to exceed the standard lens 1? More than twice as much. 3. Aperture: When shooting busts and close-ups of the head, the effective aperture of the lens should be large, so that the subject is clear and the background is slightly blurred, and the perspective of the far and near space is enhanced, thus highlighting the subject. In addition, the effective aperture of the lens is large, so you can still use a faster shutter speed when shooting dynamic people in slightly dim light without flash.

According to the above description, we know that in the creation of commercial portrait photography works, we should reasonably use lenses with different focal lengths and different lens diameters under different shooting environments and different shooting effects, give full play to the advantages of various lenses, and bring greater innovation space for creation. In short, if you want to take commercial portrait photography, you must first understand the characteristics and advantages of various lenses in your camera bag.