What are the popular promotion methods on the Internet currently? What kind of promotion is suitable for a newly established website?

There are the following, which have just been established, and are suitable for simple ones, such as SEO and Baidu bidding. They mainly publish information in industry-related places:

1. Search engine marketing

SEM is the abbreviation of SearchEngineMarketing, which means search engine marketing in Chinese. SEM is a new form of online marketing. What SEM does is to comprehensively and effectively use search engines for online marketing and promotion. SEM pursues the highest cost performance, obtains the largest number of visits from search engines with minimal investment, and generates commercial value.

Case: Search engine sales strategy of Jurong XX Activated Carbon Co., Ltd.

2. Exchange links

Exchange links, or exchange links, have certain Complementary advantages are a simple way of cooperation between two websites, that is, putting the other website's LOGO or keywords on the homepage or inner pages of one's own website and setting up a hyperlink to the other party's website, so that users can learn from the other's cooperative website. See your own website to achieve the purpose of mutual promotion. Exchanging links has several main functions, namely, gaining traffic, increasing the impression of users when browsing, increasing advantages in search engine rankings, increasing the credibility of visitors through recommendations from cooperative websites, etc. What's more worth mentioning is that the significance of exchanging links goes beyond whether it can increase visits. What is more important than the direct effect is the recognition and recognition in the industry.

3. Online Advertising

Almost all online marketing activities are related to brand image. Among all online marketing methods related to brand promotion, online advertising plays the most direct role. Standard banner advertising (BANNER) used to be the mainstream (although not the only form) of online advertising. After entering 2001, the field of online advertising launched a vigorous innovation movement, and new advertising forms continued to emerge. New advertising has overcome the standard banner Advertising banners have weaknesses such as limited information capacity and poor interactivity, so they have a relatively high click-through rate.

4. Information release

Information release is not only a basic function of Internet marketing, but also a practical means of operation. Through the Internet, you can not only browse a large amount of business information, but also Publish information yourself. The most important thing is to publish valuable information on your website in a timely manner to give full play to the functions of the website, such as new product information, preferential and promotional information, etc.

5. Blog Marketing

Blog marketing is to contact bloggers and viewers through blog websites or blog forums, and use the blogger’s personal knowledge, interests and life experience to spread product information marketing activities. Blog marketing does not directly promote products, but affects consumers' purchasing behavior by influencing their thoughts. For example, a camera manufacturer sponsors a well-known photography blog and instills content about its related products into it, and then these products spread from the blog as a source, affecting other photography enthusiasts and camera users. Professional bloggers are often opinion leaders in that circle, and their every move is often imitated and chased by others.

Case: Stormhoek winery blog marketing example in the UK.

6. Personalized Marketing

The main contents of personalized marketing include: users customize the information content they are interested in, choose their favorite web design form, and set information according to their own needs. The reception method and reception time, etc. Personalized services have obvious effects in improving customer relationships, cultivating customer loyalty and increasing online sales. According to research, in order to obtain certain personalized services, users are willing to provide limited personal information only when their personal information can be protected. , which is the prerequisite guarantee for carrying out personalized marketing.

7. Membership marketing

Membership marketing has been proven to be an effective marketing tool for e-commerce websites. Many foreign online retail websites have implemented membership plans, covering almost Across all industries, domestic membership marketing is still in its early stages of development, but e-commerce companies have shown strong interest and strong development momentum.

8. Online stores

Built on an e-commerce platform provided by a third party, and operated by merchants themselves, just like renting space in a large shopping mall to open a merchant's store. It is a relatively simple form of e-commerce. In addition to the basic function of selling products directly through the Internet, an online store is also an effective online marketing tool. From the perspective of the company's overall marketing strategy and customers, the role of online stores is mainly reflected in two aspects: on the one hand, online stores provide convenient conditions for companies to expand online sales channels; on the other hand, they are established on well-known e-commerce platforms The online store increases the trust of customers. From a functional point of view, it is also an effective supplement to corporate websites that do not have e-commerce functions. It has a good effect on improving corporate image and directly increasing sales, especially when integrating corporate websites with online stores. When combined with stores, the effect is even more obvious.

Techniques for opening an online store:

The first step: Return to zero mentality

The second step: Believe in yourself:

The third step Tip: Study hard

The fourth tip: Be attentive

The fifth tip: Pay attention to details

The sixth tip: Persistence is victory

The seventh trick: Customers are God

The eighth trick: A grateful heart

9. Viral marketing

Viral marketing is not really about spreading viruses. Marketing is carried out through the user's word-of-mouth publicity network, and information spreads and spreads like a virus, using rapid replication to reach thousands or millions of audiences. A classic example of viral marketing is. Almost all free email providers these days take a similar approach to promotion.

Case: Super Girl

10. Online Video Marketing

Transmit real-time video image signals of product marketing sites and corporate image video signals to the Internet through digital technology . Customers only need to go online and log in to your company's website to see a live TV broadcast that showcases your company's products and corporate image. It is exclusively created by "Yaokan Network Monitoring Development Technology Co., Ltd." in website construction and website promotion to enhance the credibility and reliability of website content for viewers. Previously, all website construction and website promotion methods could only help netizens find you from the vast world of the Internet; while "online TV marketing" makes netizens who find you believe you!

11. Forum Marketing

Forum Marketing In fact, people have long begun to use forums to carry out various corporate marketing activities. When forums emerged as fresh media, they Some companies publish some information about their products in forums. In fact, this is also a simple method of forum marketing. Here, let’s briefly talk about what forum marketing is based on the practical experience of network planning. Forum marketing “is when enterprises use forums, a platform for network communication, to release information about the company’s products and services through text, pictures, videos, etc., so as to Internet marketing activities that allow target customers to have a deeper understanding of the company's products and services and ultimately promote the company's brand and deepen market awareness are forum marketing."

12. Internet Marketing Alliance<. /p>

Marketing alliances are still in their infancy in my country, but are already very mature abroad. In 1996, Amazon achieved success through this new method. The alliance includes three elements: advertisers, website owners and advertising alliance platforms. Advertisers pay reasonable advertising fees to website owners based on the actual results of online advertising (such as sales, number of leads, etc.), saving marketing expenses, increasing corporate visibility, expanding the influence of corporate products, and improving the quality of online marketing.

13. Bidding promotion

Bidding promotion is to promote the company’s products and services on the search engine platform in the form of keywords. It is a kind of pay-per-effect A new and mature search engine advertising. With a small amount of investment, you can bring a large number of potential customers to your company and effectively increase your company's sales. PPC is a pay-per-performance online promotion method, first launched by Baidu in China. After an enterprise purchases this service, by registering a certain number of keywords, its promotional information will first appear in the corresponding search results of netizens.

14. E-book marketing

Theoretically, the application of e-book advertising is very simple: when making e-books, reasonably arrange the advertising information into the e-books, For example, a certain amount of advertising information can be inserted on the home page of a book, the header or footer in the content, or at an appropriate position in the text, so that readers can receive a certain amount of advertising information while reading free e-books.

15. Event Marketing

Planning people or events with news value, social influence and celebrity effect to attract the interest and attention of the media, social groups and consumers, Zhongqi Promotion With a full understanding of Internet phenomena and rich network planning experience, we can improve the visibility and reputation of enterprises and products, and establish a healthy brand image. Make your business popular on the Internet quickly with a small but powerful approach.

16. Video Marketing

Video marketing combines the "three things" principle of "interesting, useful and effective" with "the fast is king". This is why more and more companies choose online video as their marketing tool. Zhongqi Promotion believes that it has various characteristics of TV short films, such as strong appeal, diverse forms and content, wanton creativity, etc., as well as the advantages of Internet marketing, such as interactivity, active dissemination, fast dissemination speed, low cost, etc. It can be said that online video marketing combines the "favorites" of TV advertising and Internet marketing.

Seventeen. Brand Marketing

The way for an enterprise to survive must closely focus on the corporate brand promotion strategy. No matter what marketing method, it is the implantation and communication of its own corporate brand. The Internet era provides a broader space for the development of corporate brands, and also provides a new form of communication. Especially in the WEB2.0 era, the Internet has become a platform for brand word-of-mouth communication. Brand promotion, shaping corporate brand image and conducting brand marketing. The establishment of an excellent brand requires not only high visibility, but also good reputation.

In the information age, the use of search engines is a necessary process for 400 million Internet users to go online every day. To make your brand known to everyone, you must first make your products and services outstanding in the search engine display.

18. Integrated Marketing

Internet marketing is an overall topic proposed by Liu Yuhan. With the improvement of the efficiency of small and medium-sized enterprises and people's understanding and application of Internet marketing, single marketing The effect that the model can bring will become smaller and smaller, and network integrated marketing planning will become more and more important to small and medium-sized enterprises. It is based on the Internet platform, integrates Internet resources, displays corporate information, establishes brands, and promotes products in an all-round way.

19. IM Tool Marketing

IM Tool Marketing generally refers to achieving marketing purposes through instant messaging software such as QQ, MSN, Want Want, etc. The common method is generally sending group messages, using Pop-up windows pop up information, or take the form of ads embedded in tool skins!