Traditional Culture Encyclopedia - Photography major - The official poster of the 2022 Hangzhou Asian Games was released.

The official poster of the 2022 Hangzhou Asian Games was released.

The official posters of the 2022 Asian Games in Hangzhou are as follows:

On April 1 day, 2022, the Organizing Committee of Hangzhou 19 Asian Games released official posters. The Asian Games Organizing Committee collects posters from all over the world. Some works come from artists and some from professional designers. Many ideas in these works are quite good, but some will vomit after reading them: is this ok? Don't rush to vomit, first understand the ideological connotation and experience it, and your thoughts may change.

Around the four themes of "historical humanities", "intelligent technology", "sports competition" and "happy city", the poster uses hand-drawing, photography, positive and negative artistic techniques, and combines graphics, characters, colors and other elements to make a series of "linear" expressions, so as to deeply explore the aesthetic and Olympic spirit of the Asian Games.

It fully conforms to the orientation, goal and concept of hosting the Asian Games in Hangzhou, spreads Hangzhou's culture and customs, makes contact with society, life and the public, stimulates people's sense of gain and participation, spreads the spirit and image of the host city more comprehensively, and forms an impressive "Jiangnan Aesthetics" and a distinctive "Hangzhou Paradigm".

On July 28th, 20021,the Asian Organizing Committee organized a global poster design solicitation activity. In 94 days, * * * received a total of 1789 entries from Asia, Europe, America and Oceania. After review, duplicate checking, further revision and approval, 42 official posters of the Asian Games were finally selected.

Official Poster of Hangzhou Asian Games in 2022 19

Historical humanistic theme

Official Poster of Hangzhou Asian Games in 2022 19

Intelligent science and technology theme

Unfortunately, the designer's name once again disappeared in large-scale projects. It is reported that these official posters will be widely used in the image and landscape of the Games, the creation of social atmosphere, media publicity and other occasions. At the same time, it will also appear in landmark places in Hangzhou, such as the Organizing Committee Building of Hangzhou Asian Games, Civic Center, hangzhou east railway station, Hubin Pedestrian Street and Wu Shan Square Station of Metro. The exhibition will last for about one month, and everyone can visit and experience the aesthetic culture of the Asian Games.