What is the design concept?

Design came into being at the beginning of human life, not after the industrial revolution. The authors of the China collection in the museum were not called designers at that time, but they were real designers. The history and cultural heritage of mankind are all produced by design, and we can see the culture at that time through the design at that time. Therefore, everyone has a great responsibility. Designers are carrying out a cultural activity to push the design into the future. Some people think that designers are just changing the landscape, but I don't think so. I think designers are changing the world. These are two concepts.

For design, two points are very important: first, invention. The second is innovation or improvement. First of all, "invention" is to create one or more real functions from scratch according to people's real needs. If we only change the appearance, modeling, personality and other aspects of the product, it is only an "innovation" on the basis of invention.

So this involves the relationship between science and technology. For example, plastic, which was used in the late 19 century and early in the 20th century, appeared as early as 19 (BBC in 1825). It can be said that there are many inventions in which science is ahead and technology is behind. Another example: About 2000 years ago, an emperor of ancient Rome led an army to conquer Turkey. His soldiers found that there is a kind of stone that can be used for burning and heating, and that is "oil". In Latin, it means "stone". Today, two thousand years later, oil has become one of our main energy sources.

So, is science prior to technology or technology prior to science? I think in the historical development of mankind, sometimes science comes first, after research, discovery and invention, and then the application of science becomes technology. Sometimes, in human life, a need, a technology, is finally transformed into science by scientists. If there were no engines, oil would not be widely used as it is today. This shows that the utilization of material resources depends on the development of machinery, which in turn promotes the development of machinery. This is a dialectical relationship. This shows that the relationship between a production process (material and energy process) and a good material leading to a good product should be the relationship between a good material, a good process and a good product. At the same time, good products depend on good structure and good function.

This involves the problem of industrial production. It refers to the earliest, orderly, organized and efficient production organization mode and structured industry. For example, the pyramids in ancient Egypt were all shaped with the same standards and scales. This mode of production, designed by masters and built by craftsmen, began as early as ancient Egypt. Another example is the modern Ford, which built the first automatic car production line in America. There is a saying that this production line is mainly to improve efficiency. In fact, this is only one aspect. Another problem is that the workers on the assembly line come from completely different countries and use different languages. How can they work on the same production line? From the point of view of organization and management, production line is more suitable. Therefore, Ford assembly line is not only a technical requirement, but also a requirement of human organization and various cultural backgrounds.

Designers call products products, while entrepreneurs may call products or facilities, and economists call them commodities, which shows that a product has different functions and different users. Products are diverse, and the identification of this versatility and diversity is determined according to different needs of people. For example, the automobile appeared because of the invention of the engine, and later it developed into an "automobile society". At that time, people didn't realize the impact of the invention of the car, but now it seems to be a parasitic "bacteria", leading to new roads, repair shops, maintenance workers and highways ... all related to cars.

The above explains how to evaluate the importance of invention and creation and how to measure the importance of invention and creation. Everything is in the system, and the system is the most important to human life. For example, from the invention and development to the finalization of automobiles, it is from 1885 to 1980. In this process, we can see that all aspects of the car today and its future development are related to increasing the capacity of the car and breaking the restrictions on people. People want unlimited travel life and unlimited development. But all this is changing. For example, the "alienation" of cars makes people restricted by cars. Cars may no longer use gasoline in the future. The use of hydrogen lamps and other energy sources has become a new system, and cars have begun to serve it. Cars sold the most before the 1980s, but today it is impossible and will be replaced by new sales. How can products be more easily used by people? The more standardized and complex the technology, the less easy it is to control, and the opposition has greater social control. Because the current system is very good and comfortable, the more difficult it is to control, the more dangerous it is.

Regarding the service life of a product, there are reasons for the existence, extinction and substitution of a product. A product may be particularly vital at one stage and replaced at another, but it has not died out and is used elsewhere. For example, silk and nylon. In the west, silk was once very popular, but it was later replaced by nylon. Nowadays, silk has become a popular high-grade fabric. The demise of "old" products is not necessarily a complete demise, but may be re-developed and used in other fields. There is such a continuity and diversity in human life.

There are two ways to design: ① change the standard of existing products. If the first cars come out, they can look better and be used better. But in the third generation, the fourth generation and beyond, this change will become more and more difficult. (2) Breaking the existing standards in an original way and forming new standards, which are accepted by people. For example, the structure of a product is inevitably related to the needs of users. For example, when cars were first invented, there were no lights. At that time, the law stipulated that when a car was running, one person in front and one person behind should run with the lights on. This requires the car to have lights and power, but the engine is too small. Later, the problem of engine starting was solved by electric starting. The change of conditions has brought new feasibility to designers. The appearance of the car body is not entirely for beauty, but is determined by aerodynamic requirements. For example, in the past, the car body was built by forging workers, and the car shell was supported by sheet metal. With the application of automatic control, the automobile shell is completely supported by its own structure, which provides at least two choices for the design of the car body. The design of car body was influenced by fluid mechanics, and later, due to the formation of new technologies and new processes, it also had an impact. For example, stamping and drawing have created conditions for the diversification of the car body and brought many changes. In this way, ① the cost is reduced. ② Don't waste. (3) Various forms. The lack of oil around 1975 reduces the volume of the car body, which shows the influence of the change of conditions on the design.

There is also an important word "complexity" in design, which can be translated as "context" or "implication". If something exists, there will be a relationship between them. For example, this relationship can be expressed by Gauss Law: n(n- 1)/2=R (where n is the number of things and r is the relation quantity). Everything is the expression of "context", which can be structure, symbol and religion ... The more things with "context", the richer and more systematic the expression, and the clearer the relationship between things. We can see that the success of products in the past was due to its "context". For example, the slogan of "Volkswagen" car in the 1920s and 1930s was designed for the people. Later, it was used by the Nazis and adopted in another way after World War II. In the 1960s, there was another meaning ... the appearance and repetition of "beetle" now shows its "context" or "implication".

The importance of beauty is one of the directions. How to express it mainly depends on the user's reaction, demand and potential requirements. For example, if a novelist wants to succeed, he must know how much readers react to the "context" in his novels. Through these readers, we can find new things that are meaningful or contextualized. This thing can be a symbol. For example, "Coca-Cola" has this kind of "context", which symbolizes the "younger generation" and is a new consumer class and group.

So what is the most important thing for designers and people? Then, the relative understanding of the whole society and people is more important: the form of beauty or humanization. These are two different answers. There is a keyboard in front of modern designers, which is aesthetic, ergonomics and production technology ... How designers can mobilize these elements to serve their own design, thus making design a very systematic work. This involves the designer's understanding of the "market". "Market" has two concepts. 1. It refers to the sales market. (2), not only the production of products to sell, but also the product itself as a carrier of exchange. Exchange objects, exchange ideas, it has the exchange function. Designers should know both. The real "market" is not only a sales market, but also a "market" with interchangeable internal functions.