How should students learn to make short videos from the media?

Short video operation guide dry goods sharing

Recommendation mechanism

Only by paying attention to the content that users like can more users like it.

Platform recommendation mechanism

Most platforms are decentralized. As long as you are willing to send videos, there will be traffic. The better the content, the greater the traffic. On the contrary, if the content is not good, the traffic will be worse, and there will be no more traffic recommended to you in the future. Therefore, when making short videos, you must remember that "content is king"!

Liquidation method

The purpose of making short videos is to achieve. Think about the way to realize it before you start making short videos, otherwise it won't be realized in the end.

Liquidation method: collecting seeds, selling products, offline drainage, directly bringing goods, and realizing knowledge.

Account location

deploy

People, majors, knowledge, majors and interests

Vertical field

Food, beauty, clothes, facial features, painting, music, games, Meng Chong, cute baby, photography, study, dance, VLOG and editing.

use a tool

Short video operation can't be without tools, just as the west can't live without Jerusalem!

official documents and correspondence

Copywriter dog, sentence control, secret tower, chicken dictionary

data analysis

Cass data, flying melon data, cicada mother and shaking big.

edit

Cut (official editing tool for 3D sound effects, easy to operate)

Content creation

Scope of topic selection

Initial account number

Topics are extensive. Choose hot topics and universal topics related to us to gain more exposure, attract more users and increase the number of fans.

Interim account

The topic content is becoming more and more straightforward, reducing the number of topics suitable for viewing and beginning to attract target users to prepare for cash.

Account expiration

The content is more straightforward, focusing on target users and attracting new users.

How to find a topic?

The same type of accounts, hotspots and Q&A software (Post Bar, Zhihu, etc. )

Matters needing attention

Control the duration, use more data, and use the golden three seconds to make the content colloquial.

Script (as shown)

data analysis

1) broadcast completion rate

The video completion rate is above 30%.

① The control duration can be adjusted according to the vertical content.

(2) Try to watch videos that are more than 1 minute in popular science classes.

③ Use pop music and other techniques.

2) The average playing time of the work

① Advance the exciting, interesting and climactic part.

② Make good use of the first three seconds of the video to attract users to stay.

3) Interaction rate

Like rate calculation formula: like amount/video playback amount.

① The favorable rate is above 3%.

2 likes are easy to get for zui (opinions are recognized by users and videos are interesting).

Comment rate calculation formula: comment amount/video playback amount.

① The comment rate is above 1%, and there is a strong sense of identity with the video.

② Users want to express their thoughts or feelings.

Calculation formula of forwarding rate: forwarding amount/video playback amount.

① The forwarding rate is better than 0.5%.

Make users feel that your content is particularly interesting or valuable.

4) Powder absorption rate

Calculation formula of powder absorption rate: video powder absorption/video playback.

① The powder absorption rate is above 65438 0%.

② Keep the frequency of video release and creative content.

③ Create interesting and useful content.

(4) Prohibition: the content of the work is illegal and the quality is uneven.

To have a high interaction rate, the design of the beginning and the end is very important.

Can create a unique "memory point" to guide users to interact and like.