Wechat friends circle advertisement: glamorous promotion black hole

As the most popular social software at present, the number of users of WeChat has been growing. The data shows that in September of 20 17, the average daily registered users of WeChat reached 768 million, an increase of 35% over last year.

Another 50% users use WeChat for 90 minutes every day, and the total number of messages sent every day has increased by 67% compared with last year. The total number of video calls was 1 100 million, an increase of 1.80% compared with last year. The total number of WeChat red packets sent every day reached 2.35 billion.

As the largest mobile social network platform at present, WeChat friends circle advertising is inevitable.

The three advertisements that first appeared in the circle of friends came from Coca-Cola, vivo smartphone and BMW, which appeared in the circle of friends of different users in the form of dynamic circle of friends.

Based on the many advantages of WeChat, most merchants are very interested in friends circle advertisements and are willing to try to place advertisements for the following reasons:

1

Accurate business circle positioning

Wechat has GPS positioning. It is rumored that according to the positioning, friends circle advertisements can be accurately placed within 500 meters of the merchants, so that the merchants can get considerable PV (page views).

2

The circle of friends is highly exposed.

As the most popular social dynamic sharing platform, the circle of friends will be constantly refreshed, so businesses feel that it will increase the exposure of advertisements.

three

Accurate positioning of crowd attributes

Due to the social nature of WeChat, it can roughly understand your gender, age, occupation, hobbies and even love status, and let merchants think that their advertisements can be accurately placed in the circle of friends of the right audience, making the PV higher.

four

Wechat is widely used.

As mentioned above, by September of 20 17, the average daily registered users of WeChat reached 768 million, and the powerful users made merchants think that friends circle advertisements were a rare beacon.

five

Advertising is interactive.

The advertisements in the circle of friends are just like the dynamics sent by friends. They can be praised and commented, which is very novel.

six

Some advertising companies undertake at ultra-low prices.

Many advertising companies, in order to seek profits, tell merchants that as long as 100 yuan/day, they can still have 5000-8000 PV every day, which is only 3000 yuan/month. The price is so cheap that businesses are inevitably unmoved.

However, do WeChat friends circle advertisements really have such magical effects? In fact, some informal advertising companies have made friends circle advertisements smoky, and the advertising benefits have blown the cows all over the world three times. Let's take a look at the effect of real friends circle advertising!

0 1

GPS positioning is not accurate.

In fact, WeChat is not completely GPS-based. It will be located in combination with the mobile base station. For example, the accuracy of using home wifi is even worse, so it is not as magical as rumors.

02

People generally hate advertisements in friends circle.

The purpose of friends who love to brush WeChat friends circle is to see the life dynamics of friends. Suddenly, advertisements generally don't come in, but they will have a psychological reaction of disgust.

03

The classification of crowd attributes is inaccurate.

According to the advertising data analyst of Suzhou Youtao Brand Management Co., Ltd., many users of WeChat will receive inappropriate advertisements. For example, A Cheng Xu Yuan, whose hobby is badminton, received an advertisement from BMW, and a newly graduated college student inexplicably received an advertisement for wedding photography.

Therefore, it is not difficult to find that WeChat friends circle advertisements will extend the crowd in order to increase their exposure, and some people are completely inconsistent with the attributes of businesses.

For example, your friend likes talking about cars and often talks about cars with you, but you don't like it. At this time, WeChat will extend the car label to you. If it is a car advertisement, it will also be placed in your circle of friends. It is conceivable that the accuracy of friends circle advertising is actually relatively low.

04

Wechat users are older

According to the statistics of advertising data analysts of Suzhou Youdao Brand Management Co., Ltd., the current instant messaging software takes 18 years old as the watershed, and most people under 18 years old use Tencent QQ, while most people over 18 years old use WeChat, but now the proportion of users of WeChat is very large.

For example, our relatives and parents like to chat on WeChat, and their interest in advertising is even more disgusting. Therefore, the age of people using WeChat has become a hurdle to limit the effectiveness of advertising, so how to solve it?

According to the analysis of the operation department of Suzhou Youtao Brand Management Co., Ltd., it is impossible for friends circle advertisements to achieve 100% accuracy. The accuracy of the first advertisement is about 60-70%. After successful advertising, the department will immediately analyze the remaining 30-40% inaccurate groups, optimize the audience of advertisements, and achieve 85-90% accuracy when advertising again.

If someone assures you that "our company's friends circle advertisement will definitely give you an accurate group of 100%", then you can count how many cows are flying in the sky.

05

Some advertising companies do whatever it takes to make a profit.

This is true. A training center has a special advertising marketing department and wants to advertise in the WeChat circle of friends. At this time, an advertising company came to the door and made a friend circle advertisement to the training center at a low price after a high-sounding description. After all, customers usually don't understand that the market only pays attention to how much money is invested and how many days it can bring. In order to make a profit, the advertising company directly said 100 yuan/day, 3000 yuan a month, and guaranteed it every day.

However, at present, the cpm (Thousand Exposure) of Suzhou's friends circle advertisement is 50- 150 yuan, that is, the PV unit price of 1000 times is 50- 150 yuan. You can imagine how bad the advertising benefit of 100 yuan a day is.

But these advertising companies will tell you that I will give you an advertising data platform. You can see that the daily PV is 5000-6000. If you believe it, you are too young and naive. This data platform is a fake data platform made by the advertising company itself, which makes you happy every day. In fact, he is thinking, it is really a customer of one day (Hao).

Do you know what to do in the face of the truth of friends circle advertising? There is no doubt in life. In fact, as long as you firmly believe in the following principles, you can be an advertising friend!

Be sure to choose a professional advertising company.

Never look for unscrupulous merchants like those mentioned above. There is no such thing as pie falling from the sky. Pay and return are always in direct proportion! As long as you know a little about the advertising market, you will know that the price of advertising can never bring you 5000-6000 PV at the price of 100 yuan a day!

If Suzhou Youtao Brand Management Co., Ltd. wants to make a friend circle advertisement for you, every step has been carefully considered from pre-planning to post-promotion, and the crowd will be continuously optimized during the launching process to provide you with real advertising data and create unlimited possibilities for your enterprise. After all, professional people can do professional things!

In the era of mobile internet, we adhere to the development concept of professionalism, dedication, passion and innovation, and adhere to the service principle of customer first and credit first.

Facing industry customers, we provide safe, reliable, high-quality and scalable industry solutions to help you realize the best practices of information management to meet the different needs of your rapid business development.

Welcome to Suzhou Youdao! Look forward to working with you!

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Suzhou youtao brand management co., ltd

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18862 100330

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