Traditional Culture Encyclopedia - Photography major - How did Talbot promote Carlo photography?
How did Talbot promote Carlo photography?
1843, Talbot rented a house in Reading, set up a printing workshop, hired several workers, and produced a large number of photos of Carlo for sale. Most of the subjects in the photos are famous buildings, landscapes, handicrafts and even replicas of paintings. In this printing workshop, the printing racks are arranged in a long queue and printed in the sun. Most of the printed photos were sold through stationery stores, and thousands of them were sold.
Another important job of Talbot in Reading was to publish the book Brush of Nature. This is the first book with photos and illustrations in the world. It was released for sale in six phases from 1844 to 1846. There are 24 photos taken by Carlo himself in the book, all of which are pasted with glue. The body part introduces the invention process of Carlo photography, and explains its advantages and uses. Queen Victoria of England also bought this book.
In the preface to The Pen of Nature, Talbot explained why photographs are used as illustrations:
Everything in the original picture of this book is a portrait of light, and the painter's pen has never been used at all. Therefore, only these illustrations can be called paintings of the sun.
In order to promote his own Carlo photography, Talbot published an article in a special issue of an art magazine in June 1846, entitled "Supplementary Notes on Carlo Photography". At the same time, he also presented a photo of Carlo to each of the 7000 readers with the book. Most of these photos are still lifes, close-ups of people and group photos in the garden at home. These photos look like natural life photos, but after careful processing, they meet the long exposure requirements of Carlo's photography.
These activities carried out by Talbot have successfully attracted people's attention to Carlo's photos and received good publicity results. But one thing is not conducive to publicity, that is, some mass-produced photos began to fade after a few months.
Although Talbot promoted his photography through various efforts, Daguerre's photography was always in a dominant position in the 1940s from 65438 to 2009, and was loved by most people. Among them, the texture of Carlo's photos is not clear enough and easy to fade, which is one of the main reasons why people prefer Daguerre's photos. But they don't know that Talbot's photography from negative to positive has laid the foundation of modern photography and is the real road of future photography, while Daguerre's photography has come to an end and can't be developed any more.
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