Traditional Culture Encyclopedia - Photography major - Hand-painted menu illustration meat-What should be paid attention to in the design of hand-painted POP posters?
Hand-painted menu illustration meat-What should be paid attention to in the design of hand-painted POP posters?
Hand-drawn illustrations must pay attention to hand posture.
Painting is a term of painting art, commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, movie posters, game characters and artistic scene design built into games, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms. Painting is an art form. As an important visual communication form of modern design, it occupies a specific position in modern design with its intuitive image, true sense of life and beautiful appeal. It is widely used in many fields of modern design, involving cultural activities, social undertakings, commercial activities, film and television culture and so on.
What should I do with hand-painted color illustrations? What pigment do you use? What pen? First of all, prepare the drawing board, preferably the kind of solid wood, because it is relatively flat.
Then the paper. The sketch paper of "Old Man" is not too expensive, but the quality is OK. In the past, everyone used it to draw when they watched Gong Mei Fu. Sketch paper is flatter than gouache paper, so the drawing effect is good. Secondly, there are water-soluble adhesive tapes for painting and watering cans. The watering can is used to wet the water-soluble adhesive tape. Specific operation and drawing with water-soluble tape, if not, you can ask the boss who sells tape. They usually do, and some people learn to draw.
Pencils of "Zhonghua" and "Laorentou" are enough for drawing, and it is not necessary to use them too expensive, because drawing requires a lot of practice, and it is too good and wasteful to use them.
Look at the middle price in the store and buy it.
There is no specific color range, such as gouache, watercolor, colored lead, oil pastel, crayon, marker, toner, Chinese painting pigment and so on. You can use them to draw illustrations as long as you can think of them. What drawing tools are used to look at personal preferences. Don't be too limited in thinking when drawing, which is different from learning mathematics.
If you just start practicing and want to start from the basics, you can draw gouache style first. Gouache is a strong expression of the layering of the picture.
It is best to buy a brand of paint. Different brands have different names, but the colors are very close. Usually everyone buys the "Marley" brand, and the color of his house is more positive, and it will not be too expensive. Many brands that are too cheap are gray in color. Of course, if you like gray tones, you can also buy some.
It's best not to buy a full set of pipe pigments, unless you paint in watercolor style and use less pigments. Electron tubes are much more expensive than boxes. Pick the color you like when you buy paint for the first time, and the color you don't like will not be commonly used when you buy it. Gold, silver and fluorescent colors, you can buy them if you like, but these colors are more expensive. If you use fluorescent tones, the color is quite special. At least 30 colors are enough for the first time to buy pigments.
When painting with gouache, you can draw the feeling of watercolor with more water, and you don't have to buy watercolor things specially.
When gouache is used, it can be sketched with water-soluble colored lead before it is dried. It seems that there is no single sale of colored lead, just buy 24, and many packages are similar in color. If you want to draw with colored lead, you can draw with more than 48 colors.
After the gouache is dry, the marker can continue to draw details, and the principle is to buy it if you like. Just 3 yuan for each. Everything that is too cheap is kept for too long. If left for a long time, the marker will dry out.
Generally, the thickness of needle pen is between 0.0 1 to 1.0. Choose three pens with different thicknesses according to your own feelings. Japanese brand needle pens are easier to use than domestic ones. A stylus is used to draw an outline.
Going to the art supplies wholesale market is cost-effective, and more is to feel the painting materials. If you don't understand, you can ask your boss. It's interesting to visit the market.
You don't have to buy books to teach illustrations. Go to the bookstore and look at the painting materials introduced in the book. Just remember them.
Finally, a few more words. Go to the library to borrow the Bologna Yearbook for copying practice. It's too expensive, there's no need to buy it, just borrow it. Bologna is the most classic collection of illustrations. Most books are drawn by European illustrators, and everyone's paintings are very distinctive.
What should we pay attention to when designing hand-painted POP posters? 1、
Hand-painted popular poster design
Title text
Title text is an important visual communication. If the headline text can't attract customers, customers will never read the explanatory text again, so the content of the headline should be explosive, or there must be an outline. Different from descriptive text, the title text does not need to be arranged too neatly, and it can be wavy, V-shaped, curved, inclined left and right, etc. , but the distance between them should not be too far. After the grid lines are drawn, write according to the basic strokes.
2. The text of the hand-painted POP poster design.
① Description text of hand-painted POP poster design. When writing descriptive words, you can change the strokes of points into circles or add circular reflections; You can also exaggerate closed parts, such as "mouth", "sun" and "eye"; Or you can dip down. But when writing, the colors should be clear and the strokes should be clear. Don't change the color word by word. Change the color of one line of text at most. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading.
②POP writing must have the following three basic points: striking, concise and easy to understand. First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Second, simplicity. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods. The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.
3. Hand-painted popular poster design illustrations
The illustration of hand-painted POP poster design needs attention: in general, the illustration in the poster layout should not exceed one third, and the illustration is a foil, so don't pretend to be the owner; Try to combine pictures and texts, not pictures and texts; Because there are not as many colors as crayons, some colors will be distorted if you draw them by hand. So it is suitable for drawing simple illustrations; If you are not sure about hand-painting, you can use other paper materials to cut and paste, and it is safer to cut it to the right size before pasting it.
4, hand-painted POP poster design also needs to pay attention to the use of markers.
After conceiving the POP poster, you need to use the marker skillfully. This is also the basic requirement for a beginner hand-painted POP poster designer. Markers are different from pens written by the public. First of all, you must master the writing strokes and scribble evenly before you can write various POP fonts.
What should we pay attention to when designing hand-painted POP posters? Ivy Bian Xiao will share with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
The above is what Bian Xiao shared for everyone.
What should we pay attention to when designing hand-painted POP posters?
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