Traditional Culture Encyclopedia - Photography major - "Is graphic design just spelling materials?"

"Is graphic design just spelling materials?"

At present, there are many ways to obtain plane materials, such as network and CD-ROM. Moreover, network materials make graphic design faster and more convenient, greatly shortening designers' creative time and energy, and more and more designers rely more and more on ready-made materials. Because of this, some people say: graphic design is to spell materials. Some people also say that spelling materials is not graphic design, but copying other people's works, and the design needs to be original. What do you think and want to say about this? First, let's analyze it. There are two kinds of ready-made materials: 1. Photos; 2. Draft design; 3. Design pictures. 4. Other 1. Photographic pictures: all kinds of natural things taken by others. 2. Design draft: source files of graphic works created and designed by others (easy to modify and extract some elements). 3. Design pictures: mainly abstract images such as vector patterns, people, things, comics, etc., of course, including jpg or psd formats. Furthermore, let's analyze the common phenomenon that designers use materials in their designs: 1. According to your own creativity, find suitable photographic pictures and other elements, and carry out careful layout, color matching and special effects processing according to your own creativity. These materials are only used as an element in engineering. 2. The ready-made design draft is slightly modified, with a few words and elements; Color adjustment of ready-made pictures, adding some words or typesetting with some pictures. 3. Borrow the typesetting and creativity of ready-made materials and replace the original manuscript elements with your own elements. 4. Other existing viewpoints: viewpoint 1: spelling materials is not called graphic design, but what the lowest-level designers do. Spelling materials is stealing the fruits of other people's labor, and practitioners can. When designing, they can't spell out creativity and their own style. Excellent works need to be hand-painted and original according to their own creativity. Viewpoint 2: Graphic design is to spell materials, and 90% of the works are composed of materials collected from all over the world. People who really understand design can skillfully combine materials into creative works. The level of design can not be measured by the use of materials. Everyone uses this material. Designers spell well, but producers spell badly. As for "is graphic design a spelling material?" I want to make the following comments (I don't know if it is correct): I don't think both of the above views are correct. Designers and splicing materials are two different things. 1. What he pieced together was only a part of the work, maybe a small part of the work he wanted to do. Of course, if a designer can combine all the materials collected in the world into a creative work, and can achieve the effect it wants to show or play a commercial purpose, this is a good creative work, which also shows that this work is created by him. There is no need to argue about the title of designer.