How big is the impact of the COVID-19 epidemic on the photography industry?

The epidemic has brought great impact to wedding photography.

With the rapid economic growth and the continuous improvement of residents' living standards, more and more young people are willing to engage in wedding photography. According to relevant statistics, about 6.5438+million couples tie the knot every year in China, and the wedding expenses of urban couples alone reach 465.438+0.83 billion yuan, of which wedding photography accounts for about 65.438+0.5% of the total wedding expenses. Wedding photography has become one of the most profitable projects in the photography industry.

However, due to the epidemic in COVID-19, weddings scheduled for the Spring Festival holiday were generally postponed, and quite a few of them were even cancelled. By April this year, with the relief of the epidemic, wedding photography in some places had resumed, but the business volume also dropped sharply compared with the same period last year, only 10%-20% last year. Some reservations originally postponed from the Spring Festival to May and June are now postponed to September and 10. The wedding photography business has decreased and the income has been hit hard.

The epidemic situation accelerated the downward trend of photographic equipment sales.

Photographic equipment is a best-selling product, and the replacement cycle of a camera is generally 5- 10 years. If no accident happens, its service life will be longer. Affected by the epidemic, the shipment of photographic equipment continued to decline. According to the data released by CIPA (Camera and Imaging Products Association), the total global camera shipment from 2020/kloc-0 to February was 1 484689, which was only 76.6% of the same period of 20 19, and dropped to double digits. The cancellation of some large photographic equipment exhibitions, including CP+ and NAB, is an ominous signal. Similarly, various photo exhibitions have been postponed, and there is no specific timetable for when to restart. Even if there is an exhibition, it is difficult for equipment manufacturers to make up their minds to participate. After all, the cost of building a booth is not low, and it is still unknown whether the audience will buy it. It is conceivable that the epidemic situation in Europe and America is so serious now, and the sales data of photographic equipment may be even worse in the next period of time.

Has the epidemic accelerated the reshaping of the photography industry?

During the epidemic, people generally stayed at home as required, and a large number of factories were shut down. On the one hand, the traditional format has been greatly impacted and the income has decreased. On the other hand, it also gave birth to the rapid development of digital formats such as cloud classroom and cloud office, and promoted the continuous growth of online shopping and fresh delivery. For the photography industry, the overall impact is not great, but we should also see some new highlights. For example, the popularity of online stores has also led to an increase in the demand for product photography in online stores. And some online galleries have also launched low-cost public welfare photo projects in a timely manner, which are welcomed by merchants. With the evolution and final lifting of the epidemic in COVID-19, the photography industry will eventually move towards recovery and revival. At the same time, new formats may emerge. In particular, some new technology applications based on the Internet and 5G may bring brighter prospects to the photography industry.

The above is what Bian Xiao compiled and released for everyone today. How big is the impact of the COVID-19 epidemic on the photography industry? I hope it helps you. For more related content, please pay attention to the information of Ivy League.