Traditional Culture Encyclopedia - Photography major - How much does it cost to open a flower shop, including renting a storefront and asking a flower arranging master to decorate it?
How much does it cost to open a flower shop, including renting a storefront and asking a flower arranging master to decorate it?
First, master the technology. People who have never been exposed to flowers have long heard that flower arrangement is an art, and as a flower for life etiquette, the shopkeeper only needs to hold a little bag and flower arrangement technology. First of all, we should understand the flower language, what flowers to send to whom, what flowers to use on what occasions, the opening of flower baskets and the making of floats. It is simple to solve the problem with a book about flower arrangement.
Second, the store address. This is the key to opening a wholesale and retail shop. Because the retail profit of the flower industry can reach 50%-80%, the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January.
From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance.
Second, considering the improvement of wholesale and retail performance, because the wholesale profit is about 10%-30%, you can choose the wholesale street of the flower market or the block where the flower shops are concentrated. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will get a lot of business that others can't get. At the same time, other flower shops are your wholesale customers.
Third, decoration. The decoration of the flower shop is mainly reflected in the word "huahua". To achieve this goal, there is only one way, that is, more glass with reflective function, so that the storefront space appears larger, one flower becomes two flowers, and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, lighting color is also very important. It is suggested that pink lamps can be properly decorated and used as wholesale and retail shops. After the front hall of the storefront is properly decorated, the backyard can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so the advertising benefit and flowers are also a kind of protection. Decoration with glass as material has low cost and good effect.
Fourth, purchase goods. The purchase channel is the key to the wholesale and retail shop, because the quality and price of flowers are the magic weapon for you to win the market, and finding the source of self-produced and self-sold goods can ensure your maximum profit space.
5. Business strategy. Word of mouth is the key, one is the quality-price ratio of flowers, and the other is the quality of service. If the quality and price of flowers are controlled by suppliers, then wholesale and retail stores will be the main owners. Why not make a promise of free door-to-door delivery first? This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers.
Second, avoid waiting for him. No matter which city, flower arrangement in star-rated hotels is a good business. Change the issue every 3-5 days, ranging from several hundred yuan to several thousand yuan. What's more, there are many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development. Cooperate with the radio station to sell back the products cumulatively.
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