What are the key points and basic common sense of album design?

The reason why many companies are making picture albums is because if they want to develop in the 21st century, they need various media advertisements to promote themselves, and picture albums are the most traditional form of publicity. One of the ways is that albums play an important role in corporate image communication and product marketing. Picture albums can reflect the company's comprehensive strength and product features, and are also a quick and effective way for customers to understand your company. Picture albums are an economical and more effective means of promotion. A successful corporate brochure can not only help the company establish a good corporate image, but also enable the company to achieve twice the result with half the effort in product marketing.

1. Elements of album design

1. Conceptual elements. The so-called conceptual elements are those things that do not actually exist, are invisible, but can be felt by people's consciousness. For example, when we see a sharp-angled figure, we feel there is a dot on it, or there is an edge line on the outline of the object. Conceptual elements include: points, lines, and surfaces.

2. Visual elements: Conceptual elements will be meaningless if they are not reflected in the actual design. Conceptual elements are usually embodied through visual elements, including the size, shape, color, etc. of graphics.

3. Relational elements: Jinan album design and production company says that how the visual elements are organized and arranged on the screen is determined by relational elements. Including: direction, location, space, center of gravity, etc.

4. Practical elements: refers to the meaning, content, design purpose and function expressed by the design.

2. The composition of points, lines, and surfaces in album design:

Image is the external feature of an object and is visible. Image includes various parts of visual elements. All conceptual elements such as points, lines, and surfaces also have their own images when they are seen in the picture.

Basic shapes in graphic design: In graphic design, a group of identical or similar images is composed, and each component unit becomes a basic shape. The basic shape is the smallest unit, which is arranged according to certain composition principles. , combination, you can get the best composition effect.

1. Grouping of shapes: In the composition, due to the basic combination, the combinatorial relationship between shapes is generated. This relationship mainly includes:

2. Separation: Shape There is no contact with the form, there is a certain distance.

3. Contact: The edges between shapes are exactly tangent to each other.

4. Overlapping: There is an overlapping relationship between shapes, which creates a spatial relationship of up, down, front, left, and right.

5. Transparency: Jinan album design and production company pointed out that the transparency between shapes overlaps with each other, but does not create a spatial relationship between up, down, front and back.

6. Combination: Shapes combine with each other to form larger new shapes.

7. Subtraction: Shapes cover each other, and the covered areas are cut off.

8. Overlapping: Shapes overlap each other, and new shapes are created where they overlap.

Among the elements of album design, color is an important component. It can create atmosphere, highlight the theme, strengthen the visual impact of the layout, and directly attract people's attention and emotional response; on the other hand, it can also reveal the personality characteristics of the theme and image more deeply, strengthen the perception, and give people Leave a deep impression and provide people with beautiful enjoyment while conveying information.

The color design of the album should be based on the whole, focusing on the overall unity of the color relationship between the components, so as to form a basic tone that can fully reflect the theme content; further consider the factors of lightness, hue, and purity of the color. Contrast and adjust the relationship. The designer's accurate grasp of the main color tone can help readers form an overall impression and better understand the theme.

Graphics is a visual language that uses images and colors to intuitively spread information, concepts and exchange ideas. It can transcend national boundaries, eliminate language barriers and enter various fields to communicate with people. It is an important part of human beings. Universal visual symbols.

In album design, the use of graphics can play the following roles:

Attention effect. Jinan album design and production company says to effectively use the visual effects of graphics to attract readers' attention. This kind of strong "attention effect" produced in an instant can only be achieved by graphics.

See the reading effect. Good graphic design can accurately convey the theme idea, making it easier for readers to understand and accept the information it conveys.

Induction effect. Catching the reader's curiosity, attracting the reader to the graphics and then directing their eyes to the text. There are various methods of graphic representation. Various traditional painting and photography techniques can produce graphics and images with different appearances and styles.

The various layout methods and rules we described in the chapter on layout design are also applicable to the design of picture albums. It should be noted that the form and format of picture albums change a lot, and the design should be treated differently according to different situations.

For picture albums with fewer pages and smaller areas, the layout features should be eye-catching when designing; the colors and images should be clear and prominent; among the layout design elements, the main text can be appropriately larger.

Picture albums with more pages have more content to express. In order to achieve a unified and overall feeling, attention should be paid to the use of grid structure in the arrangement; the changing relationship of rhythm should be emphasized and a certain amount of content should be retained. The white space; the relationship between colors should maintain overall coordination and unity.

The above are the answers to the key points and basic common sense of picture album design. When we design the picture album, we only need to find out the authenticity, set certain standards, and arrange these main factors or key points before designing. other factors.