You saw Sister Shi's Oscar seal, but you didn't see the public relations behind it!

"Bloom! Public relations is always a compulsory course of wits and wits.

On the morning of 27th Beijing time, the final score of Hollywood this year was given at the 89th Academy Awards Ceremony.

The leading "La La La" nominated by 14 made a lot of noise and made little progress until it won the first prize as the best artistic director.

The film won the best film, best director, best actress, best photography, best original score, best original song and other awards, and finally won seven awards.

In the popular actor category, la la land's actor "Commander Gao" unexpectedly kept pace with him, and the best actor was won by Kathy Affleck, who starred in the top seed "Manchester by the Sea".

Not bad! Emma Stone, the heroine of la la land, lived up to expectations and won the title of Best Actress, thus winning the first golden statuette in her acting career!

At that time, she had a good time holding a Lego figurine.

This year, among the opponents she defeated, there were old actors like Isabelle Huppert and Meryl Streep, and popular actresses like Natalie Portman and ruth negga.

The 28-year-old sister is the youngest of the five candidates. The last time "Little Phoenix is clearer than the old Phoenix" appeared in the post-film unit, it still dates back to the 73rd Academy Awards in 200 1 and Julia Roberts was awarded the title of "erin brockovich". It's been 16 years!

She is another actress who won an Oscar for her musical after barbra streisand, liza minnelli, Siegfried, lewis rainer and Julie Andrews.

Awesome, my stone sister!

On the red carpet, a golden Givenchy embroidered dress is also noble and elegant, showing the king's demeanor.

In his acceptance speech, Emma Stone said excitedly, "I know that luck and opportunity made me win this award. Thank Damian (director) for giving me this opportunity. I am very grateful to be involved in this film. Thank Gosling (that man) for always making me laugh. You are the best partner! "

Surprisingly, the scene also contributed an expression pack.

Throughout the award season, many units have locked in the number one seed early, and there is little suspense. However, the competition for the best actress is full of twists and turns, which can best reflect the pattern of "tear resistance".

Sister Shi seems to be rising, all the way up. But she can go to this point today, in fact, after many tests.

Let's carefully disassemble hollywood awards season's scheming, and see what public relations abacus has been used to canvass votes, make grievances and make a fortune in this year's post-film war!

Round 1

Out: annette bening, Amy Adams.

Power point: (unfortunately, the runner hasn't had time to make a force ...)

The undercurrent is turbulent, and you will capsize if you are not careful. From the moment the Oscar nomination was announced, I smelled smoke.

Previously, annette bening, who starred in "Women of the 20th Century", was once considered as a big hit this year. As a result, Benin, who has been cheering for others for many years, did not even touch the threshold of nomination this time.

What makes people even more dumbfounded is that amy adams of Here Comes Nocturnal Animals also missed the Oscar nomination. In particular, "Coming" was all shortlisted for the "Big Four" units of the Oscar, but it happened that it missed the AA sister who performed really well.

Look, this is the nomination strength forecast given by the Hollywood newsletter at that time. Sister AA still ranked third with 95.2% of the votes, but she was pushed out of the nomination by ruth negga, Meryl Streep and Isabelle Huppert, all of whom got less than 40% of the votes. No wonder fans want to grab land for AA sister: I can't figure it out!

The subtlety of Gong Dou's plays is that if the votes were not torn up, I don't know which nominee annette bening and amy adams finally voted for. ...

Second round

Out: Meryl Streep.

Power point: I have a big mouth. Who am I afraid of? Just step on it!

Aunt Mei, to put it mildly, is the Queen Mother of Hollywood. She thundered at the poison tongue, and fans called her a "cancer"-suggesting that she occupied the pit all the year round, leaving many younger generations with no future.

This year is her 20th Oscar nomination, which continues to set a new record for her most nominations. It's really too high to get cold.

The host chicken feather talked about this in the opening remarks, and then the audience stood up and applauded Yimei!

Yimei suddenly became a very small woman.

Shortly before the nomination was announced, she just won the 74th Golden Globe Award for Lifetime Achievement.

That is, at the Golden Globe Awards Ceremony, she made a speech, "Who are we? What exactly is Hollywood? Just a bunch of people from other places. It is believed that it was this meaningful sentence that quickly caused a sensation and helped her get an Oscar nomination.

On the evening of February 2 1, on the eve of the Oscar voting deadline, Aunt Mei did the same thing again when she attended the American Apparel Federation award ceremony, and made great efforts to create momentum. I have to say, after all, Yimei is Mr. Liu. She knows a lot of Hollywood rules and is accurate every time she steps on the spot! Although this picture looks like the role of "Magic Black Forest" really suits her. ...

Speaking of "The Magical Black Forest", two years ago, Aunt Mei competed for the Oscar for female matching with this film. It happened that Emma Stone confronted Aunt Mei for the first time with "Bird Man". At that time, Shi Jie was also a joke. After thanking the director, the two actors and all the staff of the film, she said directly, "Now, can someone explain who this' Ms. Meryl Streep' is?"

But then again, even if Yimei is qualified for three letters, it will definitely not be this kind of "out of tune". So she didn't even attend this year's Oscar nomination luncheon.

Recently, it was a fight with Carl Lagerfeld, a famous Chanel designer, about "collecting money to wear skirts" ... In this round, Yimei was the first to go out.

Third round

Out: ruth negga.

Power point: posters are tactics, and black actors are "four joys"

This year's four actors' units of the Oscar have black actors shortlisted, which is a highlight.

Mahershala Ali in Moonlight and viola davis in Hedge won the Best Supporting Actor and Female Awards.

Ruth negga was also nominated for this film.

Judging from the poster public relations law, ruth negga can occupy a prominent position in many publicity pictures, which has already reflected the focus of the film "We put aside other awards and mainly support the hostess".

In the meantime, the media also shed an Oscar judge's vote, saying that "Aunt Mei acted like a clown, relying entirely on the golden ball to speak. The first lady is too superficial, and Bobo is very unlike her usual style. Hupel's expression "facial paralysis" doesn't look like it should after the pain. Stone is ok, but not as good as everyone says. Although Ruth's performance is plain, it is more moving. " So "I'm going to vote for Ruth" ...

Objectively speaking, in Love, ruth negga moved people's hearts with his flowing performance, and was considered to be perfectly integrated into the overall style of the film.

However, compared with the strength of black actors in the male-female pairing unit and Denzel Hayes Washington Jr.'s Screen Actors Guild Awards for Best Actor, ruth negga's personal qualifications and popularity can't be compared with other nominees for Best Actress this year.

Therefore, ruth negga held the good mentality that nomination is victory, and made the award season very easy.

Round 4

Out: Natalie Portman.

Power point: "Good pregnancy" routine to win over the editorial team

This "first lady" is ambitious. Historical biographies have always been the favorite of Oscar judges.

Portman's "spin" in the media is quite effective. Portman got pregnant at the round table of Hollywood communicators and was as punctual as Shi Jie and Hooper.

At the Oscar nomination luncheon, Portman and Shi Jie were on both sides of Matt Damon, firmly occupying the first row of the golden position.

It is worth noting that on the authoritative film award tracking website Goldderby.com, Shi Jie was ahead of Portman's 26.86% by 3 1.43% in expert reputation and overwhelmed Portman's 26.49% by 32.09% in comprehensive score, but once fell behind Portman's 28.57% by 28.29%.

Fully explain Portman's courtship object.

Portman was first happy when he won the Oscar for Black Swan six years ago, and this time he was "pregnant", which was also regarded as an auspicious stunt.

However, as USA-Today said, six years is too short. "If Portman didn't win the Oscar for Best Actress for Black Swan, maybe her role as first lady could be a strong contender for this award."

In addition, the film "The First Lady" itself dragged Portman down. Her eight-character eyebrow crying was so dramatic that she remembered all the previous roles in minutes. ...

In order to promote the Olympic Games in North America, the publisher Searchlight has heroically spent $65,438+$200,000 on public relations. I didn't expect to be summed up by Bobo's "seeing the decline" as "the waves are rotten and wide".

Therefore, at the last minute, Portman chose to give up attending the Oscar ceremony because labor was imminent ... The first priority was to have children.

Fifth round

Out: issbelle huppert.

Power point: Open an Ins account and be on a talk show.

In terms of strength, Hupel, a national treasure of France, has won enough European awards.

But Hooper is willing to "put down the cold and be a little girl who just came to Hollywood".

In fact, from the beginning, no one thought that Teppel would go to war. Since the Gotham Award, Hooper has swept the film critic award, opened ins and cooperated in public relations.

Finally, I forgot myself after the golden ball was sealed, which subverted everyone's cognition of this cold-blooded French actress.

Moreover, on the surface, Hupel wants to win an Oscar for himself. In fact, in the longer term, he wants to consider the development of his youngest son who is studying in the United States after graduation. He is enthusiastic about public relations programs not only to improve his popularity in the United States, but also to get to know more big coffee people in Hollywood circles in the United States. His son has greater hopes for future development in the United States ~

By the way, marion cotillard, the French champion, also paid attention to Hupel's Ins, but "sisterhood doesn't know what happened". A few days later, she quietly lost her name and dared to take it off. ...

Hooper later won the French César Awards and the Independent Spirit Award. However, these two awards are both after the deadline for Oscar voting, and have nothing to do with the overall situation. Mainly "circle powder movement".

On the other hand, Emma Stone won the Venice Film Festival in the award season.

The Golden Globe Award was sealed behind the music/comedy unit, which was aimed at Hupel.

British Oscar goes to the next city.

In the end, he won the best actress in screen actors guild awards.

You know, the American Actors Guild has a 100% overlap with Oscar movies in the last four years, which is a key battle to beat the bull over the mountain.

To sum up, winning the prize depends on strength, but you must not say nothing like a mute. After all, Hollywood has always been a vanity fair for public relations competition.

Of course, if you push too hard and violate the regulations, it will only be counterproductive.

For example, Greg P. Russell, a sound engineer, was nominated for the Best Sound Award for Crisis 13 Hours this year, but the academy voted to cancel his nomination last week because he called other judges to promote his film during the voting stage. Pull his name on the spot! Drop it! Yes! The nominations of the other three people in the film sound unit remain unchanged.

Therefore, the Yimei brokerage group also sent a mass email to the Oscar judges to play "emotional cards". Although this incident did not make a big deal, the college banned similar behavior from now on. It serves to show "Bloom! Public relations is always a compulsory course of wits and wits.

Congratulations again on the promotion of Meimei's stone sister to the new Oscar winner!

This article was carefully created by Wolfgang.

Reprint please indicate the source:

WeChat WeChat official account "Huoyingyuan"

(Micro signal: huoyuyuan 1 long press to copy)