Traditional Culture Encyclopedia - Photography major - The inspirational story behind Chen Ou’s success Analysis of Chen Ou’s entrepreneurial success cases

The inspirational story behind Chen Ou’s success Analysis of Chen Ou’s entrepreneurial success cases

Chen Ou is the founder and CEO of Jumei Youpin. Behind her success is an inspiring story unknown to us. Let’s take a look at the inspirational and positive stories about the success of entrepreneur Chen Ou that I have compiled and recommended for everyone. Welcome to collect them.

The inspirational story behind Chen Ou’s success Part 1

In the eyes of outsiders, he is a lucky man. Jumei Youpin, which has only been in business for 4 years, has been successfully listed on the New York Stock Exchange. He became a billionaire overnight. He summed up his entrepreneurial journey this way: If you want to succeed, you must first overcome the hurdle of failure. His name is Chen Ou, and he is the CEO of Jumei Youpin, whom I speak for myself.

While studying at Nanyang Technological University, he tasted failure for the first time. In his senior year, with just a laptop, he created an online gaming platform, which quickly became popular around the world and attracted a huge number of gamers in a short period of time. When the gaming platform was developing well, Chen Ou was going to Stanford to study for an MBA. He hired a professional manager to manage the company and voluntarily gave up 40% of his 90% shareholding to the other party without taking any money. As professional managers introduced other angel investors, the equity ratio controlled by the other parties exceeded 50%, while Chen Ou only had more than 30% left, and he discovered that the company had changed its name. Without knowing it, he lost control of the company and his voice. After two or three years of running the business and giving it away, even the name was changed. This was a big setback.

Failure is painful, but giving up is even more painful. Chen Ou obviously doesn’t want to be this painful person.

For his second entrepreneurial venture, Chen Ou chose the gaming industry and established a company. His entrepreneurial project was to build ads into social games. At that time, this thing was very popular in the United States, but he soon discovered that the foreign model they moved to did not work in China. The young people who were high-spirited at first were poured a bucket of ice water on them by reality, and what was left was helplessness and anxiety. After months of struggling, Chen Ou found that he had almost no direction, resources, and team, the basic elements for starting a business, and the direction of transformation was unclear. He once again tasted failure.

Failure is not terrible. The key is to know the reasons for failure and to find business opportunities from failure.

In March 2010, Chen Ou and Dai Yusen co-founded Jumei Youpin, which entered the cosmetics e-commerce industry with a group purchase model. The business was booming, but it soon encountered "301" Waterloo. The so-called "301" is Jumei's third anniversary promotion. When the team was celebrating, in the early morning of March 1, 2013, the website showed signs of crashing. At 2 a.m., Jumei's website was still in a crash state. At 6 o'clock in the morning, a flood of users rushed to Jumei, and a new round of paralysis occurred again. In desperation, technical staff began to kick users out. Then, bad news came one after another. What really crushed Chen Ou and Jumei was not the server crash, but a serious liquidation. The mountains of goods could not be shipped, the customer service phone number was overwhelmed, hundreds of thousands of users could not receive the goods for more than ten days, and they could not contact Jumei. Chen Ou was reviled by netizens and even dared not post on Weibo. The company is facing a serious crisis of trust and the brand has been greatly harmed. Falling directly from the cloud to the bottom is a huge setback.

Failure is inevitable. Failure is a setback, a pain, and more likely a disaster. Everyone doesn’t want to fail and is afraid of failure, but there will definitely be a moment of failure. Therefore, failure requires learning, adaptation, and even more advancement and hard work.

He is very fortunate that he has not been overwhelmed by failure every time. He can hold his head high from failure every time, learn from failure, try hard not to lose, and turn failure into success.

The experience of failed entrepreneurship in college made him understand that a company without a healthy equity organizational structure and relying solely on simple trust in people would be difficult to guarantee that there would be no problems in the future, so he chose to start over.

When he started his business for the second time, he realized that simply copying foreign models would not work, so he actively transformed and began to investigate the domestic cosmetics market.

Jumei?301? encountered Waterloo, which made him realize that the website crash meant that there were problems with the technical system architecture and code quality. As for the liquidation, it was that the ability to issue orders was far behind expectations. So, he calmed down, faced up to the process of overthrowing talents in the development of the company, and began to pay attention to the development of the entire team.

Chen Ou is such a person. He knows how to lose, how to lose, how not to lose, and how to go from losing to winning.

Now, Jumei Youpin has become China’s largest cosmetics limited-time discount website. It was successfully listed on the New York Stock Exchange on May 16. Chen Ou has also become a billionaire that everyone envies. In Jumei Youpin's advertisement, Chen Ou spoke for himself, and his inspiring words inspired more young people who are starting their own businesses. He said: "You may fail, but life is short and you must not let yourself regret it." Even if you are bruised and bruised, you must live a beautiful life. If you want to succeed, you must first overcome the hurdle of failure. The inspirational story behind Chen Ou’s success Part 2

In early 2011, when the board of directors asked Chen Ou to endorse Jumei Youpin, which he founded, he was very hesitant.

?I did some interviews in 2010, but they didn’t officially say that I must risk my life. Later, during the board discussion, Mr. Xu Xiaoping in particular wanted me to stand up, but there were also other investors who said they didn’t want me to stand up and wanted me to. Spend more energy on business, but Teacher Xu said that we must give full play to our advantages, and then I stood up. ?Chen Ou said that his angel investor Xu Xiaoping also gave him the example of Zhang Chaoyang. This first-generation Internet entrepreneur successfully increased the popularity of Sohu at a very low cost by building a personal brand.

?I’m embarrassed to do CEO marketing around myself, because others will say I’m arrogant. I am a pretty decent person. ?Chen Ou said that he is essentially a low-key person and does not particularly like to show off. ?Furthermore, there is a saying in China that the first shot will kill the first bird. But then I thought about it, I am the CEO, if I don’t go to hell, who will?

At that time, the dual endorsement model of Chen Ou and Han Geng appearing on the subway was already very popular, and he personally appeared on camera to shoot for the company. The "self-endorsement" advertisement aroused strong excitement among those born in the 1980s, and a wave of "Jubei Body" imitation was launched on the Internet. Chen Ou continued to appear in Hunan TV's "Happy Girls" and Tianjin TV's "You Must Belong". He also participated in the famous entertainment program "Tian Tian Xiang Shang" with celebrity entrepreneurs such as Zhang Chaoyang. In the program, Zhang Chaoyang was "Cute trendy guy", Chen Ou is a "post-80s entrepreneurial upstart".

At first, Chen Ou felt good, very high, and suddenly became a celebrity. Later, he found out that it was not a good thing, and he felt quite distressed. Moreover, cosmetics itself is a very sensitive category. Others will question whether the products you sell are genuine or fake, which may have an impact on your personal reputation. Moreover, it also imposes great personal constraints on the CEO, and everything he does will attract attention. , I’ll scold you on Weibo even if it’s okay. ?

Under the harsh regulations of high e-commerce promotion costs, entrepreneurs turned into celebrity spokespersons, saving Jumei Youpin a lot of advertising costs. ?It really saved a lot of money, estimated to have saved 100 million in advertising fees. ?Chen Ou said that the proportion of marketing expenses for Jumei Youpin is very low in the industry. After several advertising campaigns, Jumei's sales have increased by almost ten to twenty times. Chen Ou even boasted that this is the best e-commerce advertisement in the e-commerce circle after Han Han's Fanke advertisement. ?

?The media’s attention and reporting on these things is equivalent to helping us do a lot of marketing and communication, which is valuable. And consumers are more willing to remember and spread a flesh-and-blood entrepreneur rather than a company. ? Chen Ou said that compared with peers who spend 30% to 40% of their annual income on promotion, Jumei Youpin spends much less in this area.

Most of my users visit directly and are not purchased, so the composition of Jumei’s user traffic is very healthy and benign. ?In 2011, Jumei Youpin’s turnover reached nearly 1 billion, an increase of nearly 15 times compared with 2010.

Chen Ou concluded that the reason Jumei is where it is today is basically relying on word-of-mouth marketing and CEO marketing. Prior to this, Taobao cosmetics stores and cosmetics B2C stores such as Tiantian.com and Fifth Avenue had already taken root in the market. ?Rather than saying that we took the lead, it is better to say that Jumei quickly entered the market with the group purchase model and gained a stage advantage. The rest relied on its own execution and marketing?

After more than a year, Chen Ou has completed the psychological process of being happy in the early stage, then depressed, and then indifferent. ?What you enjoy is the sense of accomplishment brought by the enterprise, and you will inevitably have to bear more than 100 times the pressure of others. This is your own choice. ?

He even analyzed to reporters his experience in building a personal brand. ?From the perspective of marketing effect, it is definitely better to have entertainment programs, such as "Tian Tian Shang Shang", because the users of Jumei Youpin are very consistent with the audience of Hunan Satellite TV. But if you want to build a CEO's personal brand, financial and charity programs are more suitable. ?Chen Ou said that CCTV's financial programs can help him build a brand, while Hunan Satellite TV has brought sales to the company.

?For the company, you still have to sacrifice yourself, and you still have to go to entertainment programs. If the company reaches a certain stage, as the CEO, I can fade away from the stage and retreat behind the scenes, leaving it to the spokesmen. ?Chen Ou said that he now works overtime until very late every day and goes home right after work. There is nothing to grasp. Reasons for Chen Ou's success

Reasons for Chen Ou's success (1) Mass media is an important factor in Chen Ou's rapid rise. The 21st century is an era of media. Whoever can control the voice of mass media will be successful. Chen Ou has closely linked his exposure to Jumei Youpin. By participating in major popular TV programs, he and Jumei Youpin can get the maximum exposure. Through the communication characteristics of mass media, Jumei Youpin quickly became known to the public. In career planning, how to choose your own industry? In addition to having your own intelligence, you must be good at integrating resources, make appropriate use of favorable resources, and package your own image. This is the most effective public relations method and the key to success in the workplace. Important conditions.

The reason for Chen Ou’s success (2) is to speak for himself. Endorsing himself is one of the reasons why Chen Outi quickly became famous.

In fact, Chen Ou has a very clear positioning of Jumei Youpin's customer base. In terms of advertising design, his creations are closely centered around the characteristics of this group. Living in a small house, getting married naked, and experiencing an instant trip are all 80 , the most exciting thing about the post-90s generation. Although this form of advertising did not directly promote Jumei Youpin's products, it made young people across China who consume beauty products remember Jumei Youpin. This is another success of Chen Ou. Don’t take the popular route and stand out in the saturated advertising market. Professionals who are also struggling in the workplace are also following the popular route like the advertising market. This approach not only prevents oneself from being buried, but also shows one's own characteristics appropriately so that others can remember oneself more quickly and contribute to one's career development. Fight your way out.

Unique market vision and optimal allocation of resources are the greatest testimony to Chen Ou’s successful creation of Jumei Youpin, making him a role model for young entrepreneurs. In Chen Ou's words: Even if you are bruised and bruised, you must live a beautiful life and speak for yourself. ?Confidence is the best accelerator of success.