What are the differences between Art Design Animation, Animation, Animation, and Digital Media Art majors?

Art design animation = art + animation:

Art is an abstract thing~ It does not have any survival value in itself, but since ancient times, there has been a circle of rich, powerful and smart people. After some people become interested in something that takes a lot of time, but has fine workmanship and strong colors, they then say to another group of rich, powerful but brainless people, "I discovered something of great artistic value today." Things can help make your home decoration more colorful." After hearing this, these rich and powerful but brainless people spent some money to put this "art" piece in their homes. At the same time, People who have no money and no power but have brains see this "art" work, and in order to achieve certain purposes, they praise this work of art so much that it affects the last group of people who have no money and no power. People who are brainless and love to follow the trend blindly imitate... and "art" is born.

So art design animation is the dynamic representation of abstract design. It is to cater to that circle of people who are rich, powerful, smart and somewhat educated. You are better than pursuing a 360-degree battle with thousands of people or For the dynamic effect of a battle involving thousands of people, you only need to work hard on the color and a certain realistic but non-existent object to make it squirm and squirm. After it is completed, you can find a few or someone else can help you and yourself find a few high-level ones. Click to help you run and run~ This is basically the explanation of art design animation.

Animation~ is a painting that can move~ but it is divided into two-dimensional and 3D animation

Explanation:

Two-dimensional animation:

The characters depicted in the earliest cartoons were copies of real photos or films. This was because people at that time were still Without mastering the movement rules of the characters, they can only simply copy the movements of real characters, but the animators have been constantly exploring and studying in the depiction.

Since the movements of animated characters in this period copied the movements of real characters without any artistic exaggeration in the movements, it seriously restricted the expressiveness of the animated characters and also affected the entire film. The animation has poor expressiveness and no sense of rhythm. The animated characters have no distinctive personality traits, the characters are relatively pale, and the development of the plot is relatively dull.

After a period of development, animation has become an independent and all-encompassing visual media art, and the production procedures have gradually become streamlined. Scientific work distribution has made the realization of character movements more cumbersome: first of all, also It is necessary to copy the real performance object for a long time. The character's image, structure, and even habits and actions must be systematically observed and copied, and then artistically exaggerated to incorporate elements that are helpful in shaping the character's image and personality. Exaggeration, sometimes extreme exaggeration, makes the characters in the picture flesh and blood, with personalities, weaknesses, and lives of their own. At this time, the creation of character movements needs to be refined through the above-mentioned artistic exaggeration, and the key characteristic movements are drawn. Then, between these key pictures, different numbers of intermediate pictures are drawn according to the different rhythms required by the different personalities of the characters. , this is the key frame method that has been used to this day.

This dynamic creation method of animated characters scientifically starts from life, refines and shapes dynamic and distinctive characters, and makes the means of realizing character movements more scientific and effective. This creative method based on key sheets is very popular in animation. It has been used today under the trend of large-scale industrial production. This is what we call two-dimensional animation.

The films created using this method have a strong plot development rhythm, smooth character movements and distinctive personalities, making it easier for the audience to feel from the cartoons what the animators want to convey after artistic processing and refinement. spiritual realm. However, this method also has its expressive weakness, that is, it is difficult to express the subtle and real details and dynamics of the character, which also creates certain obstacles to the expression of the inner activities of the character.

3D animation:

Also called three-dimensional animation. Three-dimensional animation is an emerging technology that has emerged in recent years with the development of computer software and hardware technology. Three-dimensional animation software first creates a virtual world in the computer. In this virtual three-dimensional world, designers create models and scenes according to the shape and size of the objects to be represented, and then set the movement trajectory of the model, the movement of the virtual camera and the scene according to the requirements. Other animation parameters, and finally assign specific materials to the model as required and add lights. When all this is completed, the computer can automatically calculate and generate the final picture.

The way 3D animation technology simulates real objects makes it a useful tool. Due to its accuracy, authenticity and unlimited operability, it is currently widely used in many fields such as medicine, education, military, entertainment and so on. In terms of film and television advertising production, this new technology can give people a refreshing feeling, so it has been welcomed by many customers. Three-dimensional animation can be used for special effects production (such as explosions, smoke, rain, light effects, etc.), stunts (car crashes, deformations, unreal scenes or characters, etc.), advertising product displays, opening credits, etc. in advertisements and movies and TV series.

Compared with real-shot advertisements, 3D animation advertisements have the following characteristics:

It can complete shots that cannot be completed in real-shot advertisements

The production is not affected by factors such as weather, season, etc.

Higher technical requirements for production staff

Higher modifiability, quality requirements are easier to control

Lens that are too expensive to shoot in real life can be shot through 3D Animation is implemented to reduce costs

Dangerous shots in real shots can be completed through three-dimensional animation

Shots that cannot be reproduced can be simulated through three-dimensional animation

It can beautify the displayed product

The expressiveness of the picture has no physical limitations of the photography equipment. The camera in the three-dimensional animation virtual world can be regarded as an ideal movie camera, and the production staff is equivalent to the director. , photographers, lighting designers, artists, and scenery. The quality of the final picture depends only on the level, experience and artistic accomplishment of the production staff, as well as the technical limitations of 3D animation software and hardware.

The production cycle is relatively long

The production cost of three-dimensional animation advertisements is proportional to the complexity of the production and the degree of realism required, and increases exponentially.

Although the threshold for entry into 3D animation technology is low, it takes years of unremitting efforts to become proficient in and use it proficiently. At the same time, you must continue to learn new technologies as the software develops. It has the highest technical content among all film and television advertising production forms. Due to the technical complexity of 3D animation technology, it is unlikely that the best 3D designers are proficient in all aspects of 3D animation.

Three-dimensional animation production is a work that closely combines art and technology. During the production process, on the one hand, it is necessary to fully realize the requirements of advertising creativity technically; on the other hand, it is also necessary to artistically recreate the color tone, composition, light and shade, lens design and combination, and rhythm control. Compared with graphic design, 3D animation has more concepts of time and space. It needs to learn from some rules of graphic design, but more importantly, it must be created according to the rules of film and television art.

In summary, the above animation is a popular expression platform for the public. Its requirement is to be close to life and at the same time promote its uniqueness in an exaggerated form. It is an indispensable visual impact system now and in the future.

As for digital media art, it sounds like TMNB is actually a high-end commercial marketing service system that exudes the smell of copper, but does include a variety of disciplines ~ its target areas include banking, securities, Logistics, senior management, and even business negotiations to marketing, etc., are all-pervasive, and can even be used to bribe and frame others. To put it bluntly, digital media art is high-end animation that is specifically designed for specific production. As a discipline, I personally agree very much. His establishment.

Okay~ I don’t know if you understand the above~

Friends who don’t understand or have objections can discuss it with me~

Supplement! !

Children, making animation is not as simple as you think. If you work in China, you still can’t take care of yourself. What if you work abroad? First of all, 1. Do you have enough professional skills? 2. What about your parents? I haven't given you any talent~3. The last thing is whether you have the consciousness to be a "prostitute"! ! ! ! ! If you can do it at three o'clock, congratulations, you don't have to go abroad. If you stay in China for a few years, you can go on CCTV and talk about life with Xiao Chui.