Planning and steps of children's photography shop

I have been photographing children in a medium-sized city for 2 years. The vicious competition here is fierce. Except for two high-end boutique children's photography, other stores are fighting price wars. There is no profit, but compared with the huge profits in the 1990 s, the difference is too far.

You know, the photography shop is a service industry, selling services, so there are many things to worry about. You need to do everything yourself to prepare in the early stage. Let me talk about my experience, hoping to help you.

If you open a decent medium-sized store in a medium-sized city, it will cost about 200 thousand.

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1. location-very important, depending on your target group, is it high-end? Alto? Or low-end? Generally, medium-sized ones are not necessarily in the prime location of the city center, but in the surrounding residential areas. Children's photography relies on word of mouth, and this photo has many old customers for several years.

2. Rent-Because you have to pay for the decoration yourself, you should keep the price down again and again when talking about rent. Sign the contract.

3. Decoration-At present, there are several styles of lobby decoration: European, cartoon and modern, each with its own strong points. Don't spend a lot of money on things you can't take away. The photo studio needs to be renovated every 2 or 3 years, and the materials are not so good.

When purchasing equipment:

1. The camera is between -6000- 10000, which is a conservative estimate. The fuselage+lens is at least 6000 yuan.

2. Photographic lamp -4 (not used much by children). Two main lights plus a background light and a floor lamp. Let's buy domestic ones, about 3,000 for four.

3. Computers-some are LCD computers that show movies to guests. The computer configuration is not very good, but the LCD screen should be larger. This is the trend. Part of it is used for painting later. The computer configuration of drawing should be high, and the discrete graphics card, memory and hard disk should be large enough, otherwise the speed will be very slow.

4. Background-I suggest taking photos of the 100-day-old baby separately from other older children. 100 day baby has a separate trumpet background. The background cloth should also be matched according to the style of clothes you wear. There are also several styles: European court, warm family, sea, small window, lawn, stairs and so on. , is more commonly used. The other is a solid background, white, aqua blue, brown and gray. Background axis+background cloth, at least 1000 yuan.

5. Real scenes-Today's children are close to wedding dresses, and high-end prices have real scenes. The key lies in how to use space skillfully, and the number of real scenes also depends on economic strength.

6. Clothing-If you are not in a big city, I suggest you go to the Shanghai World Expo every year to ensure that the clothes in the store are not out of date, and at the same time, you can meet many colleagues and communicate with them. Other fashionable clothes need to be scoured in the street and matched by themselves. Shoot it. Let's see how it works. The investment in clothing is bottomless, and it is recommended to buy a better one for big items such as princess skirts. The initial cost is about 5000 yuan.

Hire people.

Everyone must have similar work experience. That's what the studio is like. More work, more pay. The basic salary doesn't need to be very high, just the average level.

1. Photographer-Children's photographers are different from others. In fact, photography technology is not ranked first. The key is to be friendly, patient, good at guiding, communicate with children and arouse their enthusiasm. Secondly, technology, including how to use light, composition and lens feeling.

2. Assistant-Assistant is very important in children's photography. It mainly plays the role of teasing children and needs to be experienced.

3. Makeup artist-also an assistant, helping to change clothes, helping children and so on.

4. Post-design-let him design on the spot, first, the feeling he saw, and second, the speed and proficiency.

In short, we should find serious and responsible employees. The ability to work is second, and the character is better first.

Album making

My suggestion is to learn from other people's pictures, but make your own low-cost photo albums. Assistants and makeup artists can make photo albums in their spare time. This is not a commission, it is part of the work. Sending someone else to do it, one is the high cost, the other is the inconvenience of not being able to catch up. If customers are in a hurry, the progress of this set is out of their control.

—————————————— Let's stop talking about it. I hope I can help you.