The influence of the development of advertising and MV on the creation of film and television photography

"MV" takes music as its creative core and expresses its heart with images. The creative team tailored the shooting plan through melody and lyrics. The subject interprets the music connotation and his or her inner monologue with rich emotions and body language. During the shooting process, the photographer mobilized the atmosphere of the scene and guided the photographer into the expected state. After the shooting, the creative team will arrange and design the selected and refined photos according to the artistic conception of the song, and make them into e-books and traditional photo albums.

Advertising is a kind of propaganda means to convey information to the public openly and widely through certain forms of media for specific needs. Advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements include non-economic advertisements and economic advertisements. Non-economic advertising refers to non-profit advertising, also known as effect advertising, such as various announcements, notices and statements of government administrative departments, social institutions and even individuals, whose main purpose is to promote sales; Advertising in a narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit. Usually, it is an important means to communicate information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, sell products and provide services, with the main purpose of expanding economic benefits.

Photography refers to an artistic work that records the images of objective objects on photosensitive materials or other media with the help of instruments. It is an artistic work that depicts objective things such as nature and people for people to appreciate through the inspiration and photography skills of photographers or amateurs.

Moreover, with the formation and development of traditional photography technology, photography is also an applied science of photography. Based on photographic optics, photographic chemistry and electronic technology, it has formed a unique shooting system in long-term practice.

Photography, commonly known as photography, is to use a camera to image the negative, and print the negative into a single photo, which is permanently preserved one by one. But the image of the photo is static and silent, just to let people watch its characters and artistic conception, and then understand its meaning.

Today, the earliest existing photos in the world can be traced back to 1827, which was taken by the Frenchman Joseph Nipps.

The basic explanation of creation is: creating literary and artistic works can also be regarded as literary works. Creation is the concentrated expression of our comprehensive modeling ability and artistic creation ability. Its existence must be a process between results.

Advertising and MV are the organic combination of animation design and comic design, and are the deepening and extension of film and television specialty.