How to make a picture book quickly in enterprise picture book design

In the design and implementation of the album, we should first locate the album, determine the target object and market position of the album, plan the creativity of the album according to the positioning, and finally conduct in-depth and comprehensive image analysis and research on the enterprise (or product) to determine the design performance style of the album. One or three kinds of enterprise picture books 1. Exhibition picture books show the advantages of enterprises, are suitable for stable development enterprises or new enterprises, and pay attention to the overall image of enterprises. The life cycle of picture books is generally one year. 2. Problem Album Problem Album attaches importance to solving marketing problems and brand problems. It is suitable for enterprises with rapid development, new listing, transformation and turning point, and pays more attention to their products and brand concepts. The life cycle of the album is relatively short. After a while, according to the market changes, I will quit the new album. 3. Thought picture books generally appear in leading enterprises, and enterprise leaders attach importance to the depth of thought, which is suitable for enterprise types: enterprises with rapid development, new listing, transformation and turning point. Picture books pay attention to the ideological communication of enterprises and are important props for establishing and upgrading brands. The life cycle of this album is one year. Second, the five characteristics of excellent corporate photo albums 1. Excellent corporate photo albums all have good themes. Refining the theme is the first step in planning the album. The theme is to refine and understand brand development strategy, corporate image strategy and marketing strategy. Without theme refining, grapes are still grapes, and it is impossible to make delicious wine. Album is a mechanical display, not a display or performance, not an expression. 2. An excellent corporate album must have a good "director". A good album is an excellent movie. Story making, rhythm control, eye-catching pictures, etc. All test the director's level. The structure of the album is the structure of the film. A well-structured picture book is like a rhythmic movie, a woman with a figure, and a picture book of "connecting the past with the future". 3. Excellent enterprise picture books are also creative. Good ideas are not just magazine advertisements. Good creativity conforms to the performance strategy of the album and reflects the theme of the album everywhere. Good idea to add album 16. 75% effective. 4. An excellent corporate photo album has a pleasant layout, just like a good fashion style. New, not old. Compared with well-known foreign counterparts, there is a big gap between compatriots. A good layout will pay attention to the inheritance of history. Good layout will absorb the direction of internationalization: pay attention to blank space and absorb the elements of internationalization. 5. An excellent corporate photo album must have photography. Many companies are willing to spend a lot of money on product research and development, but all the pictures show inferior products; Team fighting in modern enterprises is rarely reflected in enterprise picture books. Excellent corporate picture books will create some unique collective pictures when expressing corporate culture. Third, the enterprise picture album in the multimedia era, a single printed picture album, has been unable to keep up with and meet the reading habits of modern people.