What are the business projects that attract children?

From the perspective of brand development, such as Mobidick World, R Us Paradise and Qi Le Children's Paradise. There are also children's playgrounds imported from Hongkong, Taiwan Province Province and Japan. Judging from the current market situation, most brands exist in the form of franchise stores, and only a few brands develop in the form of direct sales.

2. Children photography

The earliest children's photo studios in China appeared in Shanghai and Zhejiang in the mid-1990s. At that time, the children's photo gallery was only tens of square meters, with a total investment of tens of thousands of yuan, including cameras, computers and clothes.

By the year 2000, more than 200,000 yuan had been invested, and the newly-built children's studio area exceeded 65,438,000 square meters. The emergence of franchising has enabled children's studios to rapidly expand from first-tier cities such as Beijing, Shanghai and Guangzhou to county towns.

3. Children's toys

The per capita consumption of toys for children and adolescents under 0/4 years old in China is only 20-30 yuan, while the per capita consumption of toys for children in China is only 45 yuan, and the per capita consumption of toys for children in rural areas is insufficient 15 yuan. The per capita consumption of children's toys in Asia has reached 13 US dollars, which shows that domestic consumption is far below this level, and there is still a lot of room for development in the future children's toy market.

4. Early childhood education

The McKinsey Global Institute conducted a special study on the data of the National Bureau of Statistics, and concluded that urban families spend more than 1000 yuan per month on infants aged 0-3.

For example, in a first-tier city like Beijing, 30% of each child's monthly expenditure is spent on education. Take children's education brands entering shopping malls as an example. The current market can be divided into two categories. One is specialized skill training institutions, such as art, music, chess and cards, sports training, and the other is children's English training, which gradually occupies major shopping malls.

5. Children's wear industry

Presumably, every parent is trying to make their children have better material conditions and living environment as much as possible, not only to let their children eat well, but also to wear well, thus driving the rapid development of the whole children's wear industry.

Different from the adult clothing industry, in the children's wear industry, the sales of high-end children's wear brands are often better than those of low-end brands, which is also the reason for the higher profit of brand children's wear.