Film policy

nbsp？ A number of policies supported the film industry, and filmmakers actively responded to the epidemic and saved the market flexibly.

In the past three years, filmmakers have never given up.

According to the real-time data of Lighthouse Professional Edition, as of June 2 1 day, there were 170 cinemas in Beijing and 9,763 cinemas nationwide, and the operating rate of cinemas nationwide was from June 10 to June 12. After a lapse of 100 days, the national cinema market lasted for three days.

Looking back on the past three years, the national film market was affected by the epidemic, unpredictable and the curve changed obviously. In recent years, the government has provided some policy support for the film industry. In order to alleviate the pressure of survival during the epidemic, some cinemas also actively launched self-help. Under the background of normal epidemic situation, Chinese filmmakers have explored a new path in many flexible ways. Under the difficult conditions of tight time and heavy tasks, they have shot many works with good box office and good reputation, such as the battle series of Changjin Lake, Hi Mom, My People and My Motherland and Chinese Doctors.

In 2002 1 year, the total box office of the national film market reached1100 million yuan, an increase over 2020. Growth also successfully won the global single market box office champion, which injected a shot in the arm for China films in the post-epidemic era. Nowadays, the film market is gradually recovering. New domestic films such as "A Life Event with Fire" and "Mozart in Outer Space" were scheduled for June and July, which not only rekindled the audience's enthusiasm for watching movies, but also warmed up the hot spots of National Day viewing in the second half of the year.

The policy of exceeding 1 has supported the film industry, leading the world in total box office and screen number.

On June 23, 2020, at 65438, affected by the epidemic, seven films scheduled for the Spring Festival, such as the mythical "_ Mom" and "Feiyue", were withdrawn one after another. In the next six months, almost the entire film industry entered a cold winter.

In May 2020, the domestic epidemic situation was effectively controlled. The National Film Bureau, in coordination with the Ministry of Finance, the National Development and Reform Commission, State Taxation Administration of The People's Republic of China and other departments, has also introduced preferential fiscal and taxation policies such as special funds for the development of the film industry. On May 12, the Office of the State Film Special Fund Management Committee issued the Notice on Doing a Good Job in Discounting Film Special Funds to Support the Cinema to Deal with the Epidemic. /kloc-In May of 0/3, State Taxation Administration of The People's Republic of China, the Ministry of Finance of People's Republic of China (PRC), jointly issued the Announcement of State Taxation Administration of The People's Republic of China, the Ministry of Finance, on Tax Support Policies for Film and Other Industries. On the same day, the Ministry of Finance and the State Film Bureau of People's Republic of China (PRC) jointly issued the Announcement of the Ministry of Finance and the State Film Bureau on the Policy of Temporarily Exempting Special Funds for the Development of National Film Industry.

Because of the effective prevention and control of the national epidemic and the active self-help of the whole film industry, on July 20, 2020, cinemas in low-risk areas across the country resumed business in an orderly manner, and cinemas that had been closed for nearly half a year finally opened. In 2020, China's movie box office market will surpass North America 1 100 million yuan, making it the largest ticket warehouse in the world for the first time in history. In 2002 1 year, the total box office of China movies reached 1 billion yuan, of which the domestic box office reached1billion yuan, accounting for 82,248 screens in the whole year, and the total box office and the total number of screens continued to rank first in the world.

Since March 2022, a new round of epidemic has spread to 28 provinces. As an aggregated contact service industry, the film industry is facing outstanding operational difficulties. Especially after 1 1 in March, many cinemas across the country suspended business, and the business rate was even less than 50%.

In this context, nearly 20 provinces and cities, including Gansu, Chongqing, Guangdong, Hunan, Shandong, Yunnan, Heilongjiang and Anhui, have conscientiously implemented the requirements of the Notice of the State Film Bureau on Strictly Grasping the Prevention and Control of Cinema Epidemic, and at the same time, they have introduced a series of policies to help enterprises get out of trouble, including tax reduction and fee reduction, rent reduction, issuing coupons, promotion activities, employment support, financial support, and optimizing operations.

Filmmakers began to cooperate with the command to shoot flexibly while preventing epidemic.

The recurrence of the epidemic has brought great trouble to shooting, and many film crews are shooting at the same time as epidemic prevention. Under the difficult conditions of tight time and heavy tasks, many flexible ways were adopted to complete the shooting work.

Sacrifice, directed by Guan Hu, Frant Gwo and Yang Lu, completed this industrial blockbuster from three different angles. So is the battle of Changjin Lake. Because of the epidemic, the original shooting plan was disrupted. A director can't finish it in a limited time, so he has to adjust his shooting plan. Three directors, Chen Kaige, Tsui Hark and Lin Chaoxian, jointly directed and three groups filmed separately. Sniper, co-directed by Zhang Yimou and Zhang Mo, also adopted this cooperation mode. On the shooting scene, Zhang Yimou was mainly responsible for the sniper part in China, and Zhang Mo was mainly responsible for the US military part. When shooting, the crew set up two battlefields on two hills, Zhang Yimou's crew was in Nanshantou and Zhang's crew was in Beishan. The two groups started shooting almost at the same time and turned off at the same time.

In 2020, when Ning Hao filmed the unit "Good People in Beijing" in "My People, My Home", the epidemic situation in Beijing was at its worst. Many heavy scenes in the film took place in hospitals, and hospitals in Beijing were also very nervous when shooting. The original shooting location was finished on the first day, but it was not allowed in the next day, because the hospital detected confirmed cases and had no choice but to shoot the scenery. At this time, there are only two days left before the set of the art troupe. In addition to the scene of blood drawing, other hospital scenes have to be set up. Ning Hao used these two days to shoot other scenes. Finally, the art group tried to build a view of the hospital unexpectedly. Because of the limited time, several spaces in the hospital are actually changed back and forth in one place, and one scene is multi-purpose. When shooting, Ning Hao can only cooperate with photography. "You can't shake it, it will break when you shake it." .

There is a scene of eating at a food stall in the film. Zhang Beijing sang Peking Opera to teach his cousin to liberate nature. This is a big scene of about 200 people. However, because of the epidemic in Beijing, the crew did not dare to find a group performance and could not find it. They can only find people who have done nucleic acid testing, because if there is an accident, there must be a clue chain to find everyone present. Ning Hao's bad monkey company employees and directors have done nucleic acid testing, and Ning Hao began to call people at the scene. Many directors of Bad Monkey, including Yang Lu, director of the series Embroidered Spring Knife, and the producer of the company came to give a collective performance. This scene was shot in a food stall in the southeast of Beijing, and it was finished in one night.

More than three anti-epidemic works have been published, with real and touching materials.

In the past three years, China filmmakers have participated in the fight against the epidemic in their own way, and made many films with the theme of fighting the epidemic.

202165438+1October 22nd, China's first epidemic prevention documentary "Days and Nights in Wuhan" was released. The film focuses on the medical staff and patients in the intensive care unit of the hospital at the forefront of the epidemic, supplemented by volunteers who transport pregnant women late at night, recreating the days and nights that Wuhan, a heroic city, experienced in the war against the epidemic, and showing that ordinary medical staff and people are unwilling to stay up late and help each other in the face of the epidemic, regardless of life or death. Cao Jinling, the director of the film, said that the film was all based on the real events that took place in Wuhan during the epidemic, presenting the touching story behind the image completely, in order to pay tribute to ordinary heroes.

On July 9th, 20021,the film Chinese Doctors, which was adapted from the real event of fighting the COVID-19 epidemic, was released nationwide. The crew restored Wuxi Wuhan Jinyintan Hospital 1: 1. In order to ensure that medical principles will not be touched in the filming process, the crew also specially invited three medical consultants to train actors, help screenwriters polish scripts and supervise scene construction for five months. The final box office of this film is 1 100 million yuan.

The film "Hug You Through the Cold Winter" with the same background of fighting the epidemic was also released on 20021. The film tells the warm story of several ordinary Wuhan citizens who are positive and optimistic and support each other in the face of the sudden epidemic. Many stories in the film come from real interview materials. Scene selection is also done in Wuhan as far as possible. However, after unsealing, the crew has returned to normal life. There are too many uncontrollable factors in a city full of fireworks and closed city atmosphere. The crew can only shoot for a limited time, and the shooting time in the real environment is very limited, such as the landmark Wuhan Yangtze River Tunnel and the Parrot Island Bridge. It has never been closed because of filming before, so the crew can only communicate repeatedly, refine the shooting plan and strive to complete the shooting in a relatively limited time.

Four or eight hundred once sounded the victory horn of returning to work, and the reprinting of old films at the beginning of returning to work was also a kind of flexible rescue.

There must be a brewing process in the early stage of the cinema's resumption of work. Because the market has not completely returned to normal, some new films will have concerns about release, so using old films or some films released in the past is also a flexible way to save the market.

In recent years, Avatar, Paradise Cinema, Legend of 1900, The Corpser and The Lord of the Rings have all been shown in the mainland, especially in March 2002 1 year, Avatar was shown in the mainland and won/kloc-0. Last year's "May 20" box office champion "I want us to be together" was re-released on May 20 this year, and the first day's box office reached 2210.4 million yuan, setting a new record for the first day's re-release of domestic films in the history of China movies, and once again setting a box office miracle.

Replay only plays a preheating role for the early stage of the cinema's resumption of work. If we want to really pull the audience back to the cinema and make the film market warm up, we need some new films, especially blockbusters.

For example, on August 2 1 day, 2020, the war blockbuster "800" directed by Guan Hu was released. On the premise that the initial attendance rate did not exceed 50%, it finally achieved a box office of 1 100 million yuan, which not only won the domestic box office champion in 2020, but also firmly held the position of the global box office champion in 2020, which made a beautiful turnaround for the cinema to resume work, improved the industry morale and gave a shot in the arm for the cinema's recovery.

At present, the operating rate of domestic cinemas calls for more new films to arouse their enthusiasm for watching movies.

Due to the epidemic prevention and control, cinemas in Beijing have been closed for nearly 1 month since the May Day holiday this year. According to the news of the press conference on epidemic prevention and control in COVID-19, Beijing on May 28, 2022, since May 29, cinemas and theaters (except those located in underground space) have been opened at a 50% current limit in areas where there have been no new social cases for seven consecutive days in Beijing.

On May 29th, the reporter called several cinemas. Mr. Zhang, the manager and staff of Anita International Studios (Creative Life Plaza), said excitedly, "Today is the first day for cinemas to resume work." On May 28th, after receiving the notice of resumption of work from the competent department, in order to actively prepare for resumption of work and provide a comfortable and safe environment for the audience, the employees of the whole store worked until late at night. Mr. Zhang, the manager, said: "This morning, I was very moved to see the first audience enter the venue, so we warmly said' welcome' to him. I remember that we closed down on April 30th, and it has been almost a month since today. As a cultural and entertainment venue, the cinema has not seen customers for such a long time. We all miss each other very much, so we want to make special efforts to make all preparations and provide a safe and comfortable viewing environment for the audience. "

The staff of Poly International Studios (Apple Orchard Store) in Shijingshan District told the reporter that the cinema is currently resuming business according to the 75% current limit, and the staff has carried out strict nucleic acid screening, and the cinema is also fully prepared for epidemic prevention: "If it resumes business normally, we certainly hope that more new films will come to the film market to stimulate the audience's desire and enthusiasm to return to the cinema."

The reporter called Yu Chao, deputy general manager of Capital Cinema. He said that at present, six cinemas affiliated to Capital Cinema in Beijing have resumed business: "The work of returning to work is orderly and the daily work is very mature, such as the operation mode, ticket purchase method and epidemic prevention interval. It will definitely ensure the safety of the audience and the smooth viewing. The difference is that it is necessary to strictly control the access conditions, and employees make nucleic acids on time according to the epidemic prevention regulations, but everyone understands these regulations and is very cooperative. "

According to the real-time data of Lighthouse Professional Edition, as of June 2 1 day, there were 170 cinemas in Beijing and 9,763 cinemas in China. With the obvious rebound in the operating rate of cinemas, many cinema managers and insiders believe that the market needs more new films to mobilize the enthusiasm for watching movies. According to the real-time data of Lighthouse Professional Edition, as of June 2 1 day, the movie Jurassic World 3 was released 12 days, and the box office reached 1 100 million yuan, surpassing League of Bad Guys, and temporarily ranked as the box office champion of imported films in 2022, bringing vitality to the market. At present, some domestic films have been scheduled, such as The Events of Life released on June 24th, No Fire released on July 8th, Mozart in Outer Space released on July 15, and so on. And the industry has high expectations. With the blessing of these domestic films, the performance of summer files in the mainland market will continue to heat up.