The difference between product shooting and other photography

Product photography is different from news photography (conveying information in the simplest way) and artistic photography (making photos in a very casual way). Its ultimate goal is neither aesthetic priority nor reflecting the photographer's personal feelings and thoughts. Its ultimate goal is to spread commodity information and tell ideas as the main motivation, cater to consumers' interests and achieve the purpose of sales promotion, which is obviously utilitarian. Advertising is a prelude to commodity competition, therefore, the photographer's thinking and skills must be ahead of or synchronized with the changes of various commercial factors in order to innovate. In terms of expression, advertising photography needs more techniques and skills than ordinary art photography, and art photography is based on faithfully expressing the aesthetic feeling of goods, because the aesthetic feeling of goods directly comes from the function of goods themselves, which truthfully reflects the beauty of goods and also reflects the quality and function of goods to a certain extent. On the other hand, advertising photography needs the perfect application of technology and skills, because any slight negligence and mistake in the picture may remind customers of the quality of goods. Make customers have distrust of goods, thus affecting the sales of goods.