Sales continue to decline! Can a brand-new Ming Rui save the sales of SAIC Volkswagen?

The impact of Passat's rollover has not disappeared.

According to the latest data released by Passenger Car Association, the sales volume of passenger cars in China in July was15.97 million, up by 7.7% year-on-year, achieving the strongest positive growth since May of 20 18, and the domestic automobile market showed a collective recovery trend. In this context, the top ten car companies in the market, except SAIC Volkswagen, basically achieved performance growth in July.

In July, SAIC Volkswagen sold 654.38+034 million vehicles, down 7.65% year-on-year; On the contrary, FAW-Volkswagen sold177,000 vehicles in July, up 15.3% year-on-year. From June 5438 to July 2020, the cumulative sales volume of SAIC Volkswagen was 7 1 1385, down 33.15% year-on-year; In terms of market share, in 20 19 years, SAIC Volkswagen's cumulative annual sales reached 200 1777 vehicles, accounting for 9.5% of the domestic market share and 9.7% of FAW-Volkswagen. In June 2020, SAIC Volkswagen's market share fell to 8.6%, and further fell to 8.2% in July. SAIC Volkswagen's market share continues to shrink, and all this is due to the decline in sales of Passat and Tiguan L, the main sales models.

On February 20 19,1-kloc-0/8, the cumulative sales volume of Passat was 2 18506, which was 30.8% higher than that of 20 18. However, after the A-pillar was bent in the C-IASI 25% offset collision of China Insurance Research Institute, and the airbag on the driver's side was seriously deviated, which could not effectively protect the dummy, the sales volume of SAIC Volkswagen Passat turned sharply. From June to June, 2020, Passat sold 56,022 vehicles, down 38.7% year-on-year, and dropped out of the 15 domestic car sales list. Similarly, affected by its own crash test results and Passat, SAIC Volkswagen Tiguan L also experienced a decline in sales. 20 19, 1- 19 In February, the cumulative sales volume of SAIC Volkswagen Tiguan reached 249,457 vehicles, ranking first in domestic joint venture SUV sales and second in SUV sales list; From June to June, 2020, Tiguan sold 79,253 vehicles, down 40.6% year-on-year, and lost the joint venture SUV sales champion.

The brand credit of sales Volkswagen has been greatly hit by the C-IASI crash test of China Insurance Research Institute, and its sales volume has also been declining. It is difficult to reverse the brand image in the short term, and only by launching a new car can the sales pressure be alleviated.

From the analysis of the current product line of SAIC Volkswagen, the new cars listed in the short term mainly include: modified Tiguan L, Tiguan X, a new generation of Skoda Ming Rui, and modified Huiang.

Gaikuan tiguan l

The European regulations have been released in July this year, and SAIC Volkswagen's redesigned Tiguan L is expected to be listed in the first half of next year at the earliest.

Compared with the current Tiguan, the modified Tiguan will appear more fashionable and sporty in appearance; At the same time, the R-line models will be surrounded by more sports, and the domestically modified Tiguan L will simultaneously launch the R-line models.

In the interior, Tiguan adopted a brand-new three-spoke sports steering wheel and upgraded the Volkswagen MIB3 car series. The new system has faster response speed and better interactive experience, and supports functions such as car networking, voice recognition and Apple Carplay mobile phone map. In terms of the screen size inside the car, Tiguan LCD instrument was modified to be 8 inches low and 10.25 inches high; The size of the central control panel is 6.5 inches lower and 8 inches higher. Other configurations include: multi-color interior atmosphere lights, fender sound system, etc.

In the active safety part, the upgraded version of the modified Tiguan is equipped with: ACC? 3.0 Adaptive cruise, lane keeping, TJA traffic jam assistance system, blind spot monitoring, automatic parking assistance, 360-degree panoramic image, etc.

In terms of power, SAIC Volkswagen's domestically modified Tiguan L is expected to maintain the configuration of the current 2.0T engine. The maximum power output of 330TSI model is 186 HP, and the maximum power output of 380TSI model is 220 HP. All transmissions are matched with 7-speed DSG power shift. And the only 280 equipped with 1.4T engine? The TSI model may be cancelled.

Tiguan x

Tiguan X is the Tiguan coupe version. Its design and positioning can refer to FAW-Volkswagen Tan Yue X, but the price is expected to be higher than Tan Yue X.

In terms of appearance, Tiguan X adopts the same design elements as the redesigned Tiguan. Similarly, in the interior layout, it will be consistent with the modified Tiguan. Tanyue X has adopted an updated interior.

In terms of configuration, Tiguan X will be in line with the redesigned Tiguan. The power part will only be equipped with a 2.0T engine, 330? Maximum power of TSI model 186 HP, 380? The maximum power of TSI models is 220 HP, all of which match the 7-speed DSG power shift.

New generation Skoda Ming Rui

Octavia Ming Rui is a star model under Skoda brand, and its fourth generation model was released on 20 19 1 1. It is expected that SAIC Volkswagen Skoda will launch domestic models at the end of this year or early next year. After all, after the official drop at the end of April, Skoda is there? Domestic sales have not improved, and a new generation of Ming Rui may have a chance to boost brand sales.

In terms of appearance, the new generation Skoda Ming Rui adopts the latest family design elements of Skoda brand, and the brand-new headlight design is very easily reminiscent of Audi TT. The whole car gives people a very fashionable and sporty feeling, which is in line with the aesthetic taste of young consumers.

In the interior part, the new generation Ming Rui interior layout is very simple and refreshing. The European version is equipped with 10.25 inch digital LCD instrument+10 inch central control floating touch screen; Other configurations include: steering wheel shift paddles, HUD head-up display, interior atmosphere lights, brand-new multimedia interactive system supporting OTA upgrade, and wireless charging of mobile phones. In addition, the new generation of Ming Rui also adopts the same "razor" shift lever design as Volkswagen Golf 8. This new set of Ming Rui interiors is also very popular in the current market.

In terms of size, the new generation Skoda Ming Rui is based on Volkswagen MQB, just like Volkswagen Golf 8. Evo construction. In addition to upgrading the electrified structure, its body circumference is 4689 mm1829 mm1470 mm, and its wheelbase is 2686mm, which is slightly larger than the old model.

In terms of active safety, Eurocode Ming Rui is equipped with automatic emergency braking system, lane departure warning, high beam assistance, rear camera lens and blind spot detection.

As for the power part, Volkswagen will not launch EA2 1 1 in the China market in the short term. 1.5TSI？ Evo engine, so the domestic Skoda new generation Ming Rui will continue to be equipped with 1.4TSI engine. Its maximum power output is 150 horsepower, which matches the 7-speed DSG power shift. In addition, it is expected that there will be mid-low versions with 1.2T and 1.5L engines. It is worth mentioning that the new generation of Oudian Ming Rui also has a plug-in hybrid version. I wonder if SAIC Volkswagen Skoda will be forced to make this power under the pressure of dual integration?

Gaikuan Huiang

Due to the lack of features in shape design and high pricing (guide price: 34.00-63.90 million yuan), the sales volume of SAIC Volkswagen Huiang, which is positioned in the medium and large car market, has been difficult to improve. More importantly, the living space of Hui 'ang has been squeezed due to the falling prices of medium and large cars of luxury brands such as Mercedes-Benz E-Class, BMW 5 Series and Audi A6L, and few consumers choose it. Therefore, the value of SAIC Volkswagen's introduction of the redesigned Huiang is limited.

In terms of appearance, the redesigned Huiang adopts the latest headlights and integrated design of China Net of Volkswagen brand, which looks more fashionable and young.

In terms of size, the body circumference of the redesigned Huiang is 5074/ 1893/ 1489mm, and the wheelbase is 3009mm, which is consistent with the old model.

In the power part, the modified models will continue to use 2.0T and 3.0T engines, with the maximum power output of 224 HP and 299 HP respectively, matching the 7-speed DSG power shift.

For SAIC Volkswagen, we want to reverse the continuous decline in sales. In addition to the recovery of brand reputation, the performance of the modified Tiguan L can not be lost. This is a model that determines the success or failure of sales. By upgrading, Tiguan L has the opportunity to change its previous image. In addition, the new generation Skoda Ming Rui has the opportunity to become a dark horse in sales. But for SAIC Volkswagen, the most realistic problem is that consumers lose trust and their brand reputation is irretrievable.

(Text: Louis9, He Wei)

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.