How can wedding companies find customers and how can online promotion be effective?

Tik Tok's advertisement is very suitable for the wedding industry. In Tik Tok, a single topic, marriage, was played 67.64 billion times, and other derivative topics were played hundreds of millions of times. This means that once the wedding photography enterprises realize the continuous output of explosive videos, it is very likely that they can quickly realize the large-scale brand exposure in a short time, quickly reduce the cost of obtaining customers, improve efficiency, break the various restrictions of traditional channels on brand exposure, and realize the online and offline dual-line parallel marketing model.

First, clear account positioning fixed fan portrait

Before entering Tik Tok, the most important step is to locate your account accurately. The wedding industry contains many vertical market segments. Is your account mainly engaged in creative wedding planning? Wedding photography? Wedding arrangements? Or an all-round one-stop service? It is very necessary for business owners to define the product category and target user group of the enterprise, which is related to the user portrait of the account, so that the platform will focus on putting corporate videos according to the portrait.

Second, build a reasonable content operation matrix with holiday marketing hotspots.

When defining the user portrait, we need to construct the account content according to the characteristics of the user portrait. The overall user portrait of the wedding industry shows a trend of youthfulness. Therefore, the content form construction of The Matrix needs to constantly output innovative and aesthetic videos. Combined with the current trend, users are eager to see "novel", "unique", "unforgettable" and "touching" wedding moments. Therefore, in the process of establishing professional wedding accounts,

Different from other production industries, the marketing node of wedding industry is closely related to holiday hotspots. Traditional festivals such as Valentine's Day and Tanabata will bring their own holiday hotspots on the same day. Whether it is a hot topic list or an officially recommended video, it is closely related to the wedding industry. According to the official hotspot traffic and brand marketing, enterprises can help the account to achieve explosive growth in a short time. The output creation of hotspots also needs to be divided into three parts:

Before the node: preheat the momentum and strengthen cognition. By browsing the works with the same theme, we will create an atmosphere of big events, continuously put in high-quality preheating videos, and quickly mobilize potential users' interest in festivals.

At the node: strong drainage, screen exposure. On the day of the festival, the relevant video content is strongly output, combined with the decoration of the store, to achieve all-round exposure, multi-entrance direct access to the scene, and the use of multi-product portfolio to continuously exert the secondary communication and fission effect.

After the node: long-term transformation and continuous planting of grass. Change the clue tracking and continue to plant grass, realize the highlight play, multi-channel publicity and node re-launch of node marketing objectives, and give full play to the residual heat effect to help product promotion.

Tik Tok wedding photography advertisement

1, advertising account opening

Before advertising, we first need to open an advertising account and advertise through the background of the advertising account.

2. Delivery scheme

1. Direction setting

(1) Positioning: Wedding is an industry with a clear population and age range, mainly concentrated in 22-40 years old. At the same time, women's demand and desire for weddings is obviously stronger than that of men, so our crowd is basically oriented to female users aged 22-40.

(2) Tags: users who are interested in tags such as marriage, wedding dresses, couples, fashion, weddings and love.

2. Advertising materials

With the help of on-site lens shooting and editing, the whole process can be restored, so that users can fully understand the advantages and brand strength of products. The use of tidbits and films to form a strong contrast, attract users' attention, present a beautiful artistic conception, and let users feel an ordinary beauty, which is precisely the true meaning of the wedding.

3. Landing page scene optimization

The quality of the landing page is related to the actual transformation of the whole advertisement, and it is also an important scene to attract users to leave formal clues.

(1) Increase the user's sense of urgency.

Weddings are things that need to be prepared and planned in advance. The first picture shows that the schedule is in short supply, which can fully stimulate users' desire for consultation and understanding.

(2) Multi-style scene display

A variety of wedding photos are presented on the landing page, which can enhance the user's sense of substitution and selectivity, on the other hand, it can also show the strength of the brand.

(3) Wedding quotation improves the filling rate of forms.

There are two trigger points to fill in the form in the login page. One is to get the wedding date and wedding quotation quickly. Wedding symbolizes beauty and happiness, and China has always had the custom of choosing an auspicious day to get married. At the same time, the price of the wedding is also the content information that everyone pays great attention to, which greatly improves the filling rate of the form.