What are the characteristics of advertising photography _ The main characteristics of advertising photography

1, photography is to convey information as the main function. Therefore, advertising photography belongs to the category of practical art. From the perspective of modern communication function, advertising photography can also be called the art of information transmission. Advertising photography must aim at the actual communication effect, have a very clear market goal and propaganda purpose, require shooting and production for the target market and target users, and pay attention to practical results.

2. The practical utility of photography The power of advertising photography lies in attracting more people's attention and arousing people's desire to buy goods. Its practicability is obvious. The criteria for evaluating advertising photography are based on the results of the whole advertising campaign, and the economic effect and social effect are the criteria for testing the advertising effect of advertising photography.

3. Advertising photography is more binding. From the photographer's point of view, the conception and creativity of advertising photography are restricted by the advertising strategy of the advertised goods, which has great limitations. In particular, the conception and creation of advertising photography pay attention to positioning and orientation design, and the content performance is often very prescriptive around the purpose of advertising.

Function:

In the surging economic tide, all kinds of advertisements compete with each other, which is dizzying. However, among many advertising media, as a whole, no one can compete with photography advertising. Whether indoors or outdoors, newspapers, magazines, text columns, colorful flag light boxes and direct mail networks are almost everywhere.

Compared with other media, photographic advertisements are superior in intuition, richness, communication and aesthetics. Even TV advertisements, which are called "super concentrated, super time and space, super expressive", are only more dynamic and sound than photography advertisements, and obviously inferior in timeliness, convenience and economy.