Traditional Culture Encyclopedia - Photography major - Illustration of acrylic national style —— How to show the application of illustration in packaging design?
Illustration of acrylic national style —— How to show the application of illustration in packaging design?
First, the Buyi people have a strong national flavor and a strong festive atmosphere.
For those of us who live in ethnic minority areas, the Buyi people have a stronger atmosphere and a very strong national characteristic. First of all, their clothes are mainly indigo. Although simple, it is elegant, and their food is also very distinctive. Among them, colored glutinous rice is quite representative. And they have their own language, handed down from generation to generation, and never cut off. Do you like such a strong national flavor?
The second, Dai, is lively, elegant and beautiful.
As far as I know, the Dai people living in Yunnan are an elegant and beautiful people who can sing and dance well. Their clothes are very unique. It seems that only their local women can wear them to show their elegant charm, and their peacock dance is so smart and lively. The girl's smart body seems to be like a peacock. Their special activity should be the Water-splashing Festival, which is their New Year. The more water they throw at you.
Third, the Uighurs in Xinjiang can sing and dance, and there are many beautiful women.
The Uighurs in Xinjiang have been a nation rich in beautiful women since ancient times. They are singing and dancing, and the rhythm is cheerful, as if they were butterflies. Their xinjiang cuisine is also very distinctive. Sweet and soft roasted blue, delicious kebabs make people salivate. The streets of Xinjiang are also full of women, all like beautiful women coming out of paintings. They have their own language and writing, and they have beautiful ethnic settlements.
Every nation's culture is different. We should tolerate, integrate and unite with each other to achieve national prosperity.
What are the application methods and skills of national graphics in design? And for example 1, photography.
In packaging design, photographic images can truly and accurately reflect the quality and shape of goods, with vivid images and rich color levels. At the same time, it can capture the instantaneous dynamic image and make it fixed.
State expression. Photographic images can also reproduce the scenes of goods in the process of consumption and use, so as to publicize the image of goods, highlight the characteristics of goods and promote the sales of goods. Now there is photography.
With the continuous progress of technology, commercial photography has become a professional and technical photography category. Due to the limitation of packaging area, the best products should be selected for the photographic pictures on the packaging.
Angle and appropriate scenery and props set off, using camera performance, lighting principle and darkroom production and other professional knowledge, combined with photography skills to express the characteristics and quality of goods. Photographic image segmentation
In addition to photo representation, it can also be handled by various special means. Nowadays, with the rapid development of computer-aided design, various computer image processing software is gradually replacing complex image processing software.
Darkroom equipment and technology, the traditional film image recording method has also been replaced by digital technology, which has brought infinite imagination and design performance space to designers.
2. Illustration
Compared with photographic pictures, illustration emphasizes the expression of ideas and the pursuit of individuality. The application of illustration in packaging design is helpful to strengthen the theme and characteristics of commodity objects, and it is a kind of propaganda, beautification and promotion.
A better way to sell goods. There are various tools and methods of illustration, such as sketch, watercolor, gouache, oil painting, printmaking, acrylic painting, marker, crayon, ink painting and so on.
Have rich expressive force. In addition, in addition to creating illustrations for commodities, many paintings at all times and all over the world are often applied to packaging design, such as some traditional commodities, which are often transported.
Use traditional painting, paper cutting, folk woodcut and other representative forms of expression to contrast the historical and cultural taste of goods and national traditional characteristics; Some commodity packages use classical oil paintings as patterns.
Now the noble temperament and atmosphere of goods.
3. Decorative graphics
Decorative graphics are subjective descriptions of natural forms. The modeling language is concise, tends to be flat, emphasizes the organic connection between black and white and rhythmic beauty, and is decorative. mankind
In the process of historical practice, human beings have gradually formed their own traditional culture. They created a large number of works by studying the modeling laws of natural forms such as induction, exaggeration, simplification, contrast and interlude.
Exquisite decorative patterns and graphics. In packaging design, some decorative graphics and patterns are often used to express some creative connotations. Designers can follow the design rules according to the style characteristics of products.
Method, choose the right material for graphic design, with distinct personality and strong pertinence, which can effectively highlight the image characteristics of products; On the other hand, traditional and ethnic patterns can be used, such as two or two couplets.
Continuation, four-way continuous pattern, dragon and phoenix pattern, Ji Xiangwen, etc. Combining the beautiful image of graphics with the ideal wishes of consumers not only maintains the rich national traditional characteristics, but also integrates modernity.
Aesthetic concept has strong cultural connotation and decoration.
How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.
There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure.
Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.
Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.
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