How to make the door sign look good

1. Prominent Features Method

Use various methods to capture and emphasize the unique features of the product or theme itself, and express them clearly, placing these features in the The main visual parts of the door advertising screen may be highlighted so that the audience can quickly feel the verbal screen at the moment of contact, pay attention to it and generate visual interest, thereby achieving the promotional purpose of stimulating purchase desire.

In the performance of door advertising, these characteristics that should be highlighted and exaggerated are generally determined by factors such as the distinctive special capabilities of the personalized product image, the manufacturer's corporate logo, and the product's trademark. .

The method of highlighting features is also a commonly used expression method. It is one of the important methods to highlight the theme of advertising and has an expressive value that cannot be ignored.

2. Contrast and foil method

Contrast is a prominent expression technique in artistic beauty that tends to conflict with opposites. It expresses the nature and characteristics of the things depicted in the work in sharp contrast and direct contrast. It uses each other to show each other, compares and contrasts each other, and achieves concentration, conciseness, and twists and turns from the differences presented in the contrast. Performance. Through this method, the performance and characteristics of the product are more clearly emphasized or hinted, giving consumers a profound visual experience. As a common and effective expression technique, it can be said that all arts benefit from contrastive expression techniques. The use of contrasting techniques not only strengthens the expressiveness of the advertising theme, but also makes it full of interest and expands the appeal of the advertising work. The successful use of contrast techniques can make seemingly ordinary picture processing contain rich meanings, showing the different levels and depths of the door advertising theme.

3. Direct display method

This is a common and widely used expression technique. It displays a product or theme directly and faithfully on the advertising page, making full use of the realistic expression capabilities of photography or painting techniques. Carefully depict and focus on rendering the texture, form and functional uses of the product, presenting the exquisite texture of the product in an attractive way, giving people a realistic sense of reality, and making consumers feel a sense of intimacy and trust in the advertised products. .

This method directly pushes the product in front of consumers, so we must pay great attention to the combination and display angle of the products on the screen. We should focus on highlighting the brand of the product and the parts of the product that are easy to impress people, and use color and light. Set off the product with the background to place the product in an infectious space, so as to enhance the visual impact of the door advertising screen.

4. Reasonable exaggeration method

1. With the help of imagination, a certain aspect of the quality or characteristics of the object promoted in the door advertising work is quite obviously over-exaggerated, so as to Deepen or expand awareness of these characteristics. The literary scholar Gorky pointed out: "Exaggeration is the basic principle of creation." This technique can emphasize or reveal the essence of things more clearly and enhance the artistic effect of the work. 2. Exaggeration is the pursuit of novelty and change in general. Through fiction, the characteristics and personality of the object are exaggerated to give people a novel and changing taste. 3. According to its performance characteristics, exaggeration can be divided into two types: morphological exaggeration and expression exaggeration. The former is a representational treatment, and the latter is an implicit modal treatment. Through the use of exaggeration, a strong emotional color is injected into the artistic beauty of the door advertisement, making the characteristics of the product distinctive, prominent and moving.

Fifth, see the big way from the small

In the design of door advertising, emphasize, select and condense the three-dimensional image, use unique imagination to grasp one point or part and focus on describing or Extend and enlarge to express the theme more fully. This kind of artistic treatment uses one point to see the whole, uses the small to see the big, and the expression technique from incomplete to complete brings great flexibility and unlimited expressive power to the designer, and at the same time provides the recipient with a broad imagination space. Gain vivid interest and rich associations. The "small" in which the big is seen in the small is the focus of the description of the advertising picture and the center of visual interest. It is not only the condensation and development of the door advertising creativity, but also the designer's unique arrangement, so it is no longer a "general" meaning. "Small" is a highly refined product that combines the small with the big and uses the small to overcome the big. It is a deliberate pursuit of simplicity.

Sixth, use the association method

A psychological phenomenon that conforms to aesthetic laws. In the aesthetic process, through rich associations, we can break through the boundaries of time and space, expand the capacity of artistic images, and deepen the artistic conception of the picture. Through association, people see themselves or their own experiences in aesthetic objects, and the sense of beauty often appears particularly strong, thus integrating the aesthetic object and the person who appreciates the company into one, triggering a wave of aesthetic resonance in the process of association. , the intensity of its emotions is always intense and rich.