How to promote publicity in nursing homes?

According to the regional characteristics, we can hold mahjong, calligraphy contest, individual draft contest, old-age fashion show, singing contest, old-age opera karaoke contest, cooking contest, etc. in cooperation with local old-age associations or old-age universities to attract old people to participate.

Secondly, it will cause media reports. By holding these competitions, the elderly who are not admitted to the hospital can also see the happy old age of the elderly who are admitted to the hospital.

Third, it will improve the image of nursing homes in the hearts of ordinary people and establish the brand of nursing homes.

2. Word of mouth marketing

Who is the word-of-mouth leader? They may be industry experts, media reporters or bloggers who like to post new comments every day. How to make the "word-of-mouth leader" in your industry fall in love with your enterprise, brand and product is the work that word-of-mouth marketing needs to do.

3. Online marketing

(1) Add Friendship Link

Establish a link to the main station of nursing homes with websites about the elderly or establish friendly links with some well-known websites. Nowadays, many elderly people can surf the Internet, and they can apply for links to websites related to the elderly, so that more people can connect to the websites of nursing homes to browse.

(2) job promotion

Advertise on popular websites and forums in local and surrounding areas. After all, the expenses of the elderly living in nursing homes are borne by their children, and network information is transmitted quickly. Children generally use search engines to search the websites of nursing homes.

4. Offline marketing

To establish a good image of nursing homes, first, regularly publish advertisements to repeatedly convey important advertising words; Second, occasionally advertise the latest information and new services.

marketing channel

(1) radio broadcasting

Because it is one of the main audiences of broadcasting, it is best to publicize it by popularizing health knowledge.

(2) Local TV stations

It is recommended to find a professional photographer to take some photos, not only the living environment, entertainment equipment, entertainment places and so on. And the happy life of the old people in the hospital, as well as the serious expressions of the doctors and the friendly and tidy staff. In this way, if it is broadcast on TV, the ideal advertising effect can be achieved.

(3) Leaflets and posters

You can send it to crowded places, such as shopping malls, old people's clubs, old people's parks, traffic arteries, commercial centers, airport stations and so on.

(4) Traffic advertisements

Traffic advertisements refer to advertisements placed on buses, trains, ships, cars and other means of transportation. These advertisements usually list the company's name, address, telephone service and how to get there. This kind of advertisement can arouse the interest of customers, and the advertising effect is very remarkable.

(5) Outdoor advertising

Roadside billboards and signs have been set up in places where there are many pedestrians and vehicles, such as traffic arteries, commercial centers and airport stations, to promote sales. Advantages of outdoor advertising: wide information dissemination, low cost, long duration and selectable publicity areas.