Illustration packaging cosmetics-how to express the application of illustrations in packaging design?

What brand is TuKu? How about TuKu cosmetics?

A large number of cosmetics brands appear every year, which is a joy for little fairies, which means that we are There are more choices when it comes to beauty, and beauty is one of our sources of happiness. Let me show you what brand Tuku is? How about wearing cool cosmetics? What brand is Toocool?

Toocoolforschool, founded in 2009, is a cutting-edge cosmetics brand from Hongik University in South Korea. Hongik University is most famous for its design, and the biggest highlight of this brand is that most of its packaging is illustrated by illustrators, which looks full of art. It is a modern beauty brand that pursues beauty art. Generally speaking, toocoolforschool is mainly designed for young girls, with a more youthful and girlish feel. "School" not only means "school" as we usually know it, but also means "school of fish" derived from English slang. Just like the promotional photo of "Toocool for School", being the most dazzling one among a group of dark fish is different from the others. Full of personality and unique. Some girls who have been to physical stores will be even more impressed by this brand. The reason is that the decoration of its store is different from that of ordinary beauty stores. There are many art dolls on the shelves in the store. After all, it is art~ Maybe a timid girl can be said to be really cool! It will feel a little scary when you first go in and see these, but this is a concept that encourages everyone to experience it for themselves. How about Too Cool Cosmetics

Too_oolforschool currently has many series such as Egg, Dino Dinosaur, Plaid, Rules, Glam Rock, Art Class, Take Me Away, Theme Characters, etc. From skin care products to cosmetics to makeup removers, we have them all. Among them, the theme character series is designed by London illustrator Anke Weckmann, with three girls named Joey, Sienna, Emma and the cat Max as the main characters. Different girls represent different skin colors and skin textures, highlighting the The characteristics of this brand are very personal. Introduction to Tuku Cosmetics

①Art Classroom Series

When it comes to contouring products, there are countless ones that are easier to use, and Tuku’s contouring products are even more so. The appearance is responsible for it. I have to say that when I first came into contact with this brand, I bought this contouring powder and it was so popular. There are three colors inside, which can be used in different places as needed. One plate can be used for multiple purposes, which is very affordable. Tu Ku Art Class Three-Color Contouring Powder in Chocolate: This contouring palette has a powdery texture. The powder is fine and contains iron oxide, so it won’t come off easily. There are three colors, with different shades. The color matching is not too yellow or red. It is very suitable for our Asian skin color. It can be used to draw eyebrows, apply eye shadow, and modify the face shape. It is super easy to use. When using it, it's best to shake it on the back of your hand first, and don't use it too hard. Both novices and handicapped users can use this palette to create a three-dimensional and perfect makeup look.

②Egg Series

This egg mousse mask was recommended to Amway by Zhang Xin a few years ago, so it also set off a craze at that time, and many people were interested in it. I bought it, and people like me who want to try something good will definitely not let it go ~ Egg Tender Mousse Mask 100ml: It has a mousse texture and looks like it was beaten with a whisk Same as eggs, but not eggy. The bubbles are very dense. When using it, shake it well before applying it to your face. Wait for a few minutes. After the egg mask is absorbed by the skin, you can wash it off with water. This mask is very convenient to use in the morning when you need to put on makeup urgently. The moisturizing power is very good. After using it, you can feel that your skin becomes as smooth and white as an egg, very delicate and full of elasticity.

③Character Series

The legendary series with three illustrated characters representing different skin types is this one~ This is a makeup box that integrates BB cream, highlighter and concealer. It’s called a “lunch box.” It’s super convenient, right? The BB cream comes with a small brush that can be applied to the face, and the box also comes with a small mirror, which is very delicate and compact. BB Cream No. 21 Ivory White: The texture of BB cream is relatively light and will not cause acne on the face, and the color is more in line with Asian skin color and will not appear white. This product is relatively moisturizing, so it is not prone to dryness and flaking, and it is quite comfortable to use on the face. After use, your skin tone will appear more even, and minor blemishes will be covered up. The concealer has a creamy texture and is not very drying. It does not stick when used on the face. For obvious blemishes such as acne marks and dark circles, multiple small amounts of concealer can cover them. If you want to create a flawless base, you need it. The highlighter also has a paste-like texture, does not stick, is easy to apply, and has a glossy feel. Apply highlighter to areas that need to be brightened, such as the T zone and cheekbones, to create a three-dimensional face. Therefore, this beauty box is super convenient and easy to use. You can create a perfect base makeup in one box.

④Grid Series

Compared with lip dye, lipstick is not as long-lasting. Sometimes when you need a longer-lasting lipstick, you can consider choosing lip dye. This lip dye is more moisturizing than ordinary lip dyes, but will not fall off as easily as lip gloss. It can be said to combine the advantages of several lip glosses.

Plaid Brilliant Colored Lip Gloss: Very moisturizing on the lips, but not sticky, not drying or flaky, and very long-lasting. The price of this lip dye is very cheap, so many students don’t feel pressured to buy it. The British plaid-style packaging design reminds us of the vibrant campus feel. There are several shades to create different styles of makeup. Toocoolforschool is a young brand that covers everything from skin care to makeup to makeup removal. It also has a full sense of art and is very suitable for young girls. There is no problem in creating a youthful, cute and energetic makeup. We want to be the most unique among the crowd. How to express the application of illustrations in packaging design?

Illustrations, also known as illustrations, as an important form of visual communication in modern design, have been widely used in many fields of modern design and have become packaging and One of the important expressions of product design. With its unique artistic charm and rich expressive language, illustrations have attracted increasing attention from designers. At the same time, because of their unique stylized expression, illustrations have brought a refreshing experience to the packaging market and are deeply loved by the public. Illustrations have various expression techniques, and different brushes and different designers show completely different styles. It is precisely because of the variability of its style that we can learn from the creative style of illustrations. Based on the analysis of the attributes and characteristics of the product itself, we can create packaging works with strong visual appeal, as shown below.

Illustrations can express completely different feelings from photography and create a dizzying variety of forms. The combination of illustrations and packaging design gives designers great creative freedom, and designers can boldly Try a variety of styles of design: exaggerated painting style can highlight the characteristics of the packaging, add interest to the packaging, and is suitable for the packaging of creative products, as shown in Figure 2.1 below; black and white sketch lines reflect the simplicity and nature of the packaging, giving people a quiet and friendly feel. The harmonious feeling is used in the packaging of humanistic products, as shown in Figure 2.2; the small fresh style and healing style illustrations give people a pleasing and heart-warming feeling. They are deeply loved by women and are often used in cosmetics, tissues and other products. Packaging, as shown in Figure 2.3 below; illustrations with ethnic style, influenced by region and customs, are often used in the packaging of specialty products such as tea, as shown below

The illustration itself has a rich artistic language, which is beautiful, realistic, and retro Many styles can be integrated into the packaging design of clothing, cosmetics, and food, which not only meets the different emotional needs of different consumers, but also achieves good design and communication effects. Illustration packaging design uses beautiful shapes to inspire people's imagination and guide consumers' associative feelings to convey information. The application of illustrations in packaging gives packaging new decoration forms and visual communication concepts, brings new packaging methods and visual effects to packaging design, and adds artistic charm and cultural connotation. What brand of cosmetics is this? PopularArt is a cosmetics brand born in England, the hometown of Pop Art. It is a cosmetics wizard who promotes Pop Art. The lifestyle fashion in Boer's makeup design is full of natural and environmentally friendly concepts, and the creativity is full of fashion colors, life illustrations, and pop music. "Fashionable, nostalgic and petty bourgeois, beautiful and colorful, cute and interesting, natural and environmentally friendly" - this special concept, image and positioning was quickly accepted by fashion-loving beauty girls aged 15 to 30 and quickly spread across the world. Come.

A domestic make-up with foreign elements, you are Bo'er, save me air cushion cc