What is a short product video? What should I pay attention to when shooting?

Product short video, as its name implies, is a short video shot to introduce the product. Because now users prefer short videos, the requirements of short videos are more detailed and the content requirements are higher, which is a headache for many media. In this respect, I recommend a professional short video production company to help enterprises make their own short videos, relying on positioning and landing to make short videos, which can be cut in from a macro market perspective and a subtle user perspective, which will have better results. Schumacher Film and Television Factory is such a company. Relying on the advantages of the parent company's focus on consulting in the positioning circle, Schumacher's product short video has always been based on the user's point of view, striving to pay equal attention to creativity and pain points, and has been adopted by many first-line brands.