Cocktail party activity planning

Reception planning 1 I. Purpose of the event

1. Celebrate Mr. Chen's N birthday;

2. Through activities, give employees an opportunity to communicate face to face, thus strengthening internal communication;

3. Further enhance the cohesion and affinity within the group.

2. Venue: Platinum Senior Leisure Club, Liubaokang International Hotel, Xicheng District, Beijing

Three. Activity time: 20xx June 20th (Sunday) 18: 00-8: 00 (Monday)

4. Moderator: China Zidane

Verb (abbreviation of verb) process arrangement:

18: 00 Participants log in to the club:

The birthday party/kloc-0 starts at 8: 20. Please the birthday girl and Mrs Zhai Zhai.

18: 45 birthday and toast of sasac leaders;

18: 50, the birthday cake was launched, the candles were lit, and everyone stood up and sang "The Internationale" and "Birthday Song". The birthday girl made a wish, blew out the candles and shared the cake.

19: 10 Please give a speech to the birthday girl, and everyone will express their wishes to the birthday girl with a classic sentence;

19: 20 Representatives of State Grid Headquarters presented birthday gifts and flowers to the birthday girl;

19: 25 Lao Meng sang a song-"Why do you love others behind my back";

19: 30 ballroom dancing (partners bring their own, and those without partners will be arranged in a unified way, but it is estimated that it will be ugly. );

19: 40 game-soul mate, let me guess better than you;

20: 10 wine king competition;

20: 25 rabbit dance;

Crosstalk at 20: 30;

20: 50 ballroom dance-"unforgettable tonight";

2 1: 00 slapping for the championship;

Watch the birthday party at 23: 00.

On-site decoration of intransitive verbs (arranged separately)

Seven. Participants (according to the wishes of the birthday girl)

Eight, the cost budget (self-financing and sharing)

1. Activity positioning: In order to thank new and old customers for their support, strengthen communication with customers and customers, establish a true culture, create a legend of contacts, open up a larger tourist market, improve the company's visibility in the industry and inherit the excellent practices of the past.

Second, the theme of the event:

Feel at home and enjoy the real feelings-"20xx Annual Customer Appreciation Meeting"

Third, the purpose of the activity:

1 Maintain guest relations and cultivate loyal customers.

2. Establish the company's brand image and improve the company's visibility.

Introduce the company's future development trend and business philosophy to customers.

Four. Invitee:

The list of new and old customers of the company shall be summarized by the sales department and reported to the planning department for the record.

Verb (abbreviation of verb) Number of invitees:

Intransitive verb waiter:

Company leaders: all employees.

Seven. Assisting department:

Corporate sector

Eight. Responsible for activities:

General Coordination: Sales Department

Coordination and follow-up: Recreation Department, Sales Department and Planning Department.

Material Procurement: Finance Department, Purchasing Department and Planning Department.

Banquet director: manager of catering department

Planning Director: Guo Shengliang, Planning Department

Executive assistance: Deputy Manager of Housekeeping Department, Deputy Manager of Recreation Department and Deputy Manager of Sales Department.

Receptionist: Hotel leaders and salespeople.

Photography, video recording: external employment.

Website layout:

1. There is a welcome banner hanging at the main entrance of the banquet building, which reads "Warmly welcome all the guests attending Fengshan 20xx Customer Appreciation Meeting". In the lobby of the banquet building, there is a booth for related introductions.

2. Place water signs at the entrance of banquet building and restaurant, with the content of "Warmly welcome guests attending Fengshan 20xx Customer Appreciation Meeting", and place arches and balloons at the fountain with the content of "Warmly welcome guests attending Fengshan 20xx Customer Appreciation Meeting".

3. A desk card of "Customer Appreciation Meeting Guest Sign-in Desk" is placed on the sign-in desk and in the banquet hall.

4. Hang party flag, which reads "Feel at home and enjoy the true feelings-20xx Annual Customer Appreciation Meeting". Production background of planning department. The sign of "Guest Shuttle for Customer Appreciation Meeting" was provided to the general office and placed in front of the shuttle bus.

6. The number of brooches to be purchased shall be subject to the number provided by the sales department on 2 1, and the sales staff will wear them for the guests when they sign in as a grand gesture.

7. Recreation Department is responsible for setting the stage: Recreation Department is also responsible for setting the atmosphere in the venue. Please refer to the layout of the Christmas party for details.

8. The security department is responsible for reserving parking spaces.

Nine. Activity route:

Sign in at 3:00, guide and take photos. Arrange six waitresses, two at the entrance of the banquet building and four ushers. Prepare hotel gifts and promotional materials, put them in gift bags and put them behind the sign-in desk. The sales department sends a special person to be responsible for the distribution of gift materials, and the photographer takes pictures.

Food and beverage department or entertainment department

Under the beautiful background music, salespeople can communicate freely with customers.

At 4 o'clock, the host announced that the welcome meeting was over and the thank-you meeting began.

4: 05 company leaders' speech:

4: 10 gives a welcome speech on behalf of the company and its development ideas, business philosophy and memorabilia in the past year.

At 4: 40, two customer representatives spoke.

4:45 Company employees bring their own programs and performances, interspersed with lottery sessions.

5:00-5: 10, the host announced the end of the thank-you meeting and the banquet began. You can have dinner with the sales staff.

The general manager led the resort manager and sales staff to propose a toast to the guests.

Prepare some entertainment programs during the dinner, and guests can improvise. We provide musical instruments and prizes.

Photography, video photography. )

From 6: 00 to 6: 30, the sales department will send an account specialist to accompany the experience.

Second, the prize setting of the lucky draw will be determined after discussion.

First prize 1 yuan.

The second prize is worth 3 yuan.

Third Prize 10 yuan.

X. Follow-up department:

General office: organize personnel to inspect the equipment, facilities and hygiene of 2 1 reception place; And the implementation and follow-up of the time-limited part of this plan, as well as whether people, cars and things are in place. Get a camera or video camera ready and do a good job of shooting this customer appreciation meeting.

Sales Department: On June 5438+09, send invitation information or invitations to all sales personnel;

Summarize and feedback the actual number of people before going to work on the 20th, notify the heads of all departments to be responsible, and prepare welcome speeches and speeches.

Before 9: 00 a.m. on 24th, whether the hanging of various banners is in place or not is tracked. Two conference tables and four stools are required, and the head of recreation department and the head of sales department are responsible for signing in for reception. All employees in the sales department are involved in the communication between the leaders and customers.

When signing in, the salesperson greets the guests at the entrance of the welcome building. After the guests arrive at the store, the salesperson leads the customers into the performance hall in groups, during which the customers make up. Never let guests loiter around.

After the activity, the sales staff sorted out the collected information and handed it over to the planning department for address book.

Return visit to customers

Security Department: Do a good job in security, direct the parking of vehicles, and pay attention to etiquette when guests arrive at the hotel gate. Make emergency plans.

Front desk: Inform every front desk employee of the customer appreciation meeting held by the hotel, and the doorman will do a good job of picking up and delivering the car.

Recreation Department: At 8: 00 a.m. on the 24th, the items needed for guests to sign in on stage were put in place.

The recreation department prepares to sign in at the desk, and the sales department follows up. There are small cards, trays and a pot of flowers on the desk, which reads "Please give me your business card". Guests sign in, exchange business cards and get a gift and a lottery ticket to collect information and make an address book.

Venue layout

F&B Department: You must set the table, set the tableware and provide quality service before 24th 16: 00. The waiter in the free exchange area must ensure that every guest has wine or drink in his glass, strengthen the quality and speed of products and prevent hygiene problems.

Engineering department: 2 1, check the lighting and sound of the hall, ensure the normal use of the hall, assist in hanging banners, and coordinate with the engineering manager.

Finance department: finalize the money for gifts and lottery prizes on the 20th.

Purchasing department: purchasing materials, ribbons, lapels and gifts for the hostess. The catering department requires that before the 23rd.

Planning Department: Before 19, prepare invitations for all guests, attach the activity flow, and let the sales staff send faxes or invite customers to your home. The sales manager and the designer of the planning department are responsible for contact and follow-up. Prepare audio and video materials.

Make an address book.

XI。 Activity funds:

Food and beverage expenses: drinks in the exchange area are equal to RMB/person, with RMB as the unit.

Dinner is calculated at the cost of RMB/person, totaling RMB.

Gift fee: the initial product is RMB/person, free buffet coupons, free standard room coupons, free sports tickets and experience tickets, and the cost is controlled at RMB/person.

Prize fee: RMB/person.

Other miscellaneous expenses: related production expenses are calculated in RMB.

Total cost of activity budget: RMB.

There are a large number of participants in this activity, most of whom come from the education department and have a wide influence. The reception quality of this activity will affect our long-term cooperation with them. I hope that all departments will attach great importance to it and work together to make this reception work smoothly and successfully completed!

Planning of cocktail party activities 3 I. Market analysis

A century-old Glenfidi wine.

China Liquor, Vodka, Whiskey and Brandy are the four largest distilled spirits in the world. The most famous whisky brand is Glenfidy whisky. With quality, persistence and correct marketing, Glenfidi has realized her dream of becoming a top brand.

Scotch whisky has a history of five or six hundred years and has always been the pride of the Scottish nation. Although its history is not as long as that of Guojiao 1573, it is only 130 years old. However, with its rich tradition of scotch whisky, it is almost born with an impressive sense of history. Surprisingly, Granfit did not particularly emphasize history, but repeatedly emphasized his own traditional craft, because only traditional craft can enhance the direct relationship between brand and taste.

That kind of handicraft production is exactly what Gryffindor deliberately kept. Those distillers that produced the first drop of Gryffindor in 1887 are still in use today. Despite the growing demand for Gryffindor, the family resisted all temptations and did not change the size and shape of the distiller because some small changes in the distiller would affect Gryffindor's taste. Gryffindor was still produced in the same place a hundred years ago, using the same raw materials and the same production technology. The traditional bartenders, coppersmith and barrel makers still exist and are still valued.

Second, Glenfidi's current brand promotion activities:

Generally speaking, large public media will not be used for advertising, but more authoritative fashion magazines and close contact with famous bars, such as the training and education activities of Gryffindor brand ambassadors. And sponsor some commercial activities.

3. Extension of brand promotion activities: delivering the most valuable things to consumers, and being received by the brand education salon.

Theme: when happiness spreads, Glenfidi loves it.

Activity purpose:

1, enhance the brand, enhance the popularity and reputation.

It can not only reflect the Glenfidy single malt whisky, but also select Scottish high-quality barley, which is made by germination, crushing and fermentation. Distillation. Mature. The complicated and long brewing process, such as storage and bottling, is also a portrayal of the subtle and exciting taste tempered by Glenfidi through strict and exquisite technology and time. Finally, let the target consumers experience the core value of the brand: Gryffindor means commitment, but it must be emphasized that it is different.

2. Increase sales and establish a good corporate image.

Through a series of charity auctions, we can not only establish a good public image, but also make Gryffindor known and trusted by consumers, thus promoting the sales of products and expanding the sales network.

3. Encourage dealers to consolidate the cooperative relationship between dealers and bars.

Through this product exhibition, major dealers can have a deeper understanding of Glenfidi products and deepen their understanding of Glenfidi products, thus mobilizing the enthusiasm of dealers, cooperating with each other and laying a good customer base for sales activities. Right? Support: Through the pre-promotion activities and preferential activities of this activity, encourage it with practical actions.

Fourth, love spreads happiness, large-scale reception activities:

First, the content of the poster campaign

1. Anyone who consumes any Gryffindor products in the bar can participate in the Gryffindor cocktail party and receive a 50 ml Gryffindor commemorative edition.

2. Thirty lucky people will be invited to participate in the reception of Love Spreads Happiness, and each person will be given a bottle of 12/ 15/ 18 single malt scotch whisky (worth RMB 1300 yuan).

3.30 lucky people can bring their families to the cocktail party, and the three lucky people with the highest happiness index will get a bottle of Glenfidy single malt scotch whisky 2 1/30 series (worth RMB 3,999).

Who has the most fate for the award?

Who is the best match?

Who has the most tacit understanding?

When love spreads happiness, famous psychologists will be invited to teach couples how to live in harmony.

Grouping design:

Group: Glenfidi 12 Lucky people who fall in love or get married within one year 10.

The lucky one who got married for five years in 2005.

10 Gryffindor 18 Married 10 years or more.

Dress for attendance:

Man: suit/dress

Lady: Wedding dress/evening dress

B: the process design of reception.

Time: (within 3-4 hours) PM20: 00-24: 00.

1. Design 30 lucky people to perform live: specify the game: 1. However, I felt the harmonious heartbeat of the sacred unicorn activity (completed in 30 minutes).

2. Group talent show 1. Dance 2. Tell/speak. Singing performance 4.DV5. Active atmosphere of other talent performances (5 minutes for each group *** 150 minutes).

3. Gryffindor brand education time (***60 minutes) interspersed with 1. The manufacturing process of Glenfidy whisky and some general situations of the company.

2. The brand ambassador of Glenfidy introduced the basic knowledge of Glenfidy whisky.

The auction of Glenfidy whisky

(1), put the Glenfidi whisky to be auctioned on the table in the center of the stage in sequence, and write down the year and introduction, so that guests can clearly understand the product situation.

(2) All the money from this auction is donated to children who are out of school in mountainous areas. This auction is a caring activity, and I believe there will be many caring people to support it.

(3) The popularity and reputation of Glenfield can be improved through bidding in the auction process.

Verb (short for verb) is the theme of the activity.

When Gryffindor likes happiness to spread,

1. A happy marriage not only allows you to have a harmonious family, but also enjoys the family happiness brought by family ties. A successful marriage is an invisible force to help you succeed in your career. Experiencing Gryffindor's brand means commitment, but it emphasizes the spirit of being different, persevering and sticking to the end.

2. Invite the most important other half consumers to participate and experience the brand connotation of Gryffindor. Educate potential consumers.

3. On-the-spot reception and display of Glenfidi and the introduction of Ambassador of Lanfidi brand: When the wine is poured into the cup, it smells fragrant and makes people linger, which is very attractive. When the words "love" and "happiness" can attract people's attention, stop and want to watch and understand this product.

4. With the concept of fashionable wedding arrangement, Glenfield's brand personality and fashion sense are highlighted, and the image is vivid and fresh, which can make people have beautiful associations.

Reply: The education of Glenfidi brand is the focus of this cocktail party. Participants will leave lingering memories in their hearts through the profound experience education of love+whisky = happiness carefully designed by Glenfidy! If the budget permits, each lucky couple can invite friends of married people who are married 15 15 to attend. The core culture of Gryffindor brand can be passed on to more consumers.

Sixth, the reception site layout

The main color is Gryffindor's noble black.

A corner of Gryffindor wine tasting area

With a romantic person. Love. Happiness. The theme of wedding venue layout

Noble black+pure white is the main color of the conference, and classic love songs are constantly ringing in the dinner.

Let every lucky couple relive the most romantic life. The most unforgettable wedding footage

Every lucky couple invited will be given a wedding dress, dressed in a formal dress, and once again set foot on the solemn and romantic "red" carpet with their lover.

You are not alone, along the way, you will taste life with Gryffindor.

Fifty years, Gryffindor. Look forward to drinking with us at your "golden wedding" feast!

Seven. Time and place of activity

1. Evening: 20: 00-24: 00.

Gryffindor brand education is the focus of this reception.

Especially in wine tasting and auction activities, there is no accurate concept of time, so we should pay special attention to the arrangement of time.

Step 2: Location

Venue: Ballroom of a five-star hotel

Eight. Detailed rules of the activity

Due to time (follow-up)

(1) Detailed activity implementation plan

(2) advertising

(3) On-site publicity

Nine. Division of activities arrangement

X. Implementation schedule of activities

1, preparation period

2. Adoption period

3. End period

XI。 budget

Twelve. Effect prospect

Activity purpose: "Time flies, the sun and the moon fly". In a blink of an eye, three years of college life is coming to an end. We are greeted by challenging internship positions, and we also want to show what we have learned in the past three years. Time is still numbered. Students who have been together for three years should go their separate ways and work in different internship positions. Teachers who are about to leave on weekdays are reluctant to leave, but it is worth celebrating to think that students can really exercise themselves and show themselves in their jobs. To this end, all the members of the class Committee worked hard to serve the students until the last moment of graduation, and planned and organized a graduation party, which really put a satisfactory end to our college life. I also believe that tonight, because of our efforts,

Two. Event date: xx year 165438+ 10/2/0/.

3. Venue: * * Qingyuan Wei Zi Hotel

Four. Theme of the event: (...)

Verb (short for verb) The purpose of the activity:

Three years in college is one stop in our life journey. Three years of life is long and short. In three years, everyone gradually changed and matured. Different people have different experiences, or ups and downs, or prosaic, and all contribute. The graduating students are about to draw a successful conclusion to our college life. Here, we extend our most sincere wishes to the graduating students.

The main flow of the activity: after the teachers and students arrive, the host announces the official start of the party.

The whole process can be divided into four parts.

① Time silhouette

Record all kinds of photos taken in the three years of college into a video with a duration of about 30 minutes, mainly recording the three years of college youth, showing the beauty of the three years of college, allowing graduates to review the past college time and giving non-graduates a reflection on college life; This led to the opening of our party.

② parting message

Teachers' representatives and students' representatives are invited to speak, mainly focusing on teachers' messages to students and students' prospects for the future.

3. Sincere communication.

After living and studying together for three years, it is inevitable that students will bump into each other. When we are leaving, we will express our deepest feelings. This session will give each student a stage and let us listen to the students' truest thoughts.

④ Heart-to-heart desire

Finally, the special part of this banquet. Send a small note to each student. Students can write down their dreams, or their goals to be achieved in the near future, or some words about their future expectations on the note. After writing it, put it all in the prepared wishing bottle and keep it by the class teacher. Five years later, when you have another class reunion, open your notes to see if you have achieved your goals and realized your dreams. This is a very meaningful thing.

At the end of the program, please ask the class teacher to make a final speech, and put forward both good students and bad students at school, so that everyone can carry forward their own advantages and correct their own shortcomings and deficiencies. And determine our future goals. Finally, the students sang a song together to let us know that we need more friends in our life and work every day. The whole party will also come to a successful conclusion in the melody of the song.

Banquet arrangement ***8 tables, a table of ten to twelve people.

8. Site layout requirements: present a warm, grateful and unforgettable atmosphere. You can add some background music appropriately. Such as You at the Same Table, Friends and Grateful Heart. You can also show some class photos through projection, such as the orange garden photos when the whole class barbecued together last time, the photos of participating in competitions and other activities.

Before the activity, organize students to pay 100 yuan as the source of funds for this banquet, plus the remaining class fees. Details of funds after the event (total revenue and expenditure, remaining funds, next funding arrangements, etc.). ) will be published online. If there are any remaining funds, they will be returned to the donors or reserved for the next party.

Nine. Specific arrangements for the preparatory staff:

Moderator: monitor and old monitor;

On-site layout personnel: the class committee and other students are responsible for buying things used at the party, such as balloons, ribbons and candles.

The organizing committee should be responsible for the photographer of this banquet and assist the life committee to prepare a beautiful graduation gift for each student as a souvenir.

The study committee is responsible for sending invitations to each teacher and leader.

The Life Committee is responsible for the menu of this banquet and the purchase of snacks such as drinks, melons and fruits.

The Arts and Literature Committee is responsible for the sequence and general categories of programs, and it is best to give each student the opportunity to perform on stage. You can perform in groups and individuals.

The Arts and Culture Committee is responsible for video production and background music preparation.

X. special precautions for activities:

Before 1, someone must be responsible for the coordination with all departments.

Let the host be familiar with the process of the whole party and how to operate the contents of each part.

3 scene design. Layout of audience area (entrance and exit for actors/sidewalk for spectators/sidewalk for staff/seating area for guests, and viewing area for students)

4 Rehearse questions. Pay attention to the time of each part, calculate the time of each part, the loopholes of each link, write down the problems of each part, and summarize and solve them after rehearsal.

XI。 Project capital quotation

After the successful conclusion of the activity, the Life Committee will publish detailed accounts.

Planner: 09 shangying 1 all class committees

The content of this plan is subject to specific activities, and every student will be informed in advance if there is any change.

The fifth part of cocktail party activity planning 1. First, use a title song or words that exaggerate the atmosphere, plus photos of buildings of Donghua Institute of Technology (especially dormitory buildings), photos of men and women in military training, and photos of counselors.

2. Each student has a photo of his own life, with his own graduation message attached (if there is a graduation speech, the photo can be played slowly)-if there is no graduation speech here, let's talk about it in the following video. Let's talk together or several people. Here are some more sensational words.

3. Travel photos, activity photos, dormitory photos (four people say or do something to describe our four years, or stay in the dormitory with the following four people).

4. Finally, make a dynamic video. Next, you can give a graduation speech, a speech by the monitor and the Communist Youth League secretary, and other students can do it. In dynamic video, you can choose a scene, one photo, two photos, a bedroom, and so on, to express your feelings.

Video: You can make some speeches without music. Everyone has at least 30 seconds, and the background is your choice. You don't need to talk to everyone. You can have two or three together. This is what you arranged when you saw it. There are also some dynamic music in the video, that is, expressions, which were also taken on the spot.

Add photos and videos of counselors because some dissatisfaction and opinions about him are only temporary. When we graduate, everyone will think it's really fate. It will be a kind of happiness to go and see it after graduation.

Music: Farewell songs (vitality), Gardenia blossoms (He Jiong), graduation (far away from the forest), those flowers, graduation songs (Ergun Band), I wish you a pleasant journey (Little Tiger), eulogize (Little Tiger), tomorrow will be better, let bygones be bygones, and set out (Shui Mu). Are there any songs that will remind you? Angelababy & Qiao Yuan & Tang Jing), once you-Xu Wei, who will accompany me to travel-beyond, wash everything-beyond, once owned-beyond, take care tonight-Danny Chan, the day of friendship-Ekin Cheng, hard to say goodbye-Jackie Chan, believe in yourself-Jackie Chan, piano music: the city of the sky, light music: Pipa Xiang (highly recommended, My initial dream, one summer and one winter, I really want to listen to it again and look back-Jiang Yuheng, running-Yu Quan, on the road-Liu Huan, every section of the road-Lv Fang, residual flowers-Lv Fang, friends don't cry-Lv Fang (recommended), your appearance-Tayu Lo, never back down-Ren Xianqi (recommended), suffering you. When the sun shines after the storm (indispensable), if you go back to the past-Zhang Gaozhe (recommended), sailor, rain or shine (recommended), friend, tears know-Wen Lan, love has to-Yu Chengqing, forgive my past incomprehension-Li Shu, Fei-Ye Pei, and you at the same table-Lao Lang, you should play songs with lyrics.