Do you know the six skills of choosing an exhibition?

Participating in many exhibitions is called showing sales skills. Now there are more and more exhibitions in China. If you want to engage in exhibition sales, you must choose a suitable exhibition.

First, you must choose the exhibition plan.

Suppose you are a tiny manufacturer, others are world-class manufacturers to attend the conference, and all of them attract big customers, not your policy customers, then you will only show your company's superiority more and more, so don't play with others. Just like taking part in the heavyweight competition of world-class foreign boxing exhibition, you also sign up. You stand next to a man who is 2 meters 150 kg and weighs more than 60 kg and die with one punch. So you have to see what your policy is. Suppose your policy is to attract your potential customers. You should analyze this opportunity. Will your potential customers come? If they come, what kind of mood will they come in? What do they mainly come to see? You should choose properly.

Six skills of the exhibition:

First, we should discuss the customer psychology of the exhibition; The second is to prepare for people, time, land, things and money; The third is grouping; The fourth is to find potential customers; Fifth, product introduction skills; Sixth, improve the awareness of exhibits and follow up after the meeting.

Second, we should make full preparations for people, time, land, materials and funds.

Third, we should be organized.

What is this grouping for? It is a combination of multiple destinations and can be divided into several parts. For example, there are people who collect information-because almost all competitors and the upper and lower levels of this profession will go to an exhibition, which is an important opportunity for you to collect information about the whole profession. Another example: there are people who specialize in making friends. Sometimes, these friends will invite experts to give lectures, invite officials to cut the ribbon and talk, and there will be managers in the industry, peers, your upstream suppliers, your dirty friends in the media and friends from the government. So I will make some friends with my peers, and I will also make some friends with my peers and people in the association. You have to assign personnel, who will attack each part.

Fourth, find potential customers.

Who are your potential customers? The design company of the dive exhibition hall is a customer. How much information are you going to collect? Of course, you can't say as much as possible. You should make a guideline so that you can consider how many people you want to bring. How much material did you bring? At the scene, you should distinguish between potential customers and enthusiastic customers. What questions do potential customers usually ask? Who will be arranged to perfunctory potential customers and who will perfunctory visitors? One of the preparation materials is a large quantity, which everyone has; Second, it is important to keep it away, otherwise there will be no more bees and there will be no time to make it from scratch. When the factory comes in a few days, there will be no more thorns and materials. Protect your resources.

Fifth, product introduction.

Those who are talking about hobbies, if you think you have time to catch them, ask them to sit down and talk, and then you should give them complete materials. For potential customers, you should try your best to make them leave materials. How to leave them? What do you like if you have seduction skills? For example, if you leave a thorn in your hand and fill in the materials, you will have a chance to win the grand prize.