What is the reason for Jumeiyou's success?

Many domestic group buying websites are on the verge of bankruptcy, mostly because of insufficient financing, and there is no way to continue burning money. Jumei's advantage lies in the founder's high academic qualifications, wide contacts and access to investment. At the same time, the selected market entry point is very targeted. Women's cosmetics themselves are consumables, with high profits. However, when most group purchases are based on comprehensive services, Jumei seems to have made targeted efforts to target a market and do a good job in promotion and service details. Obviously, Jumei CEO Chen Ou knows his own personal advantages, otherwise, Chen Ou's appearance rate in Jumei advertisements is more than that of spokesperson Han Geng. Therefore, to start an e-commerce business, we should not only do a good job in website, but also do a good job in financial support, merchant selection, cost control, logistics and after-sales service.