What are the skills of shooting copywriting?

1, seize the mood. Copywriting should start from the promo, arouse the audience's emotional resonance, grasp the audience through emotion, and achieve "emotional people, emotional people", which will be the key factor for the success of the whole promo.

2. The angle is novel. Nowadays, no matter what industry, "innovation" is emphasized. Those old routines, old plots, old styles and old themes are no longer accepted by this era, but often those fresh and peculiar themes, shooting techniques and special effects can give people a refreshing feeling and leave a deep impression, which is conducive to remembering in a short time. On the contrary, if the old shooting and production methods are still used, the propaganda film will only make the audience feel aesthetic fatigue or even rejection, how can it be naturally accepted and remembered?

3. Make the shooting scene visible. People's visual perception is often better than their auditory perception. The propaganda film should not only be presented to the audience intuitively after the production is completed, but also be well written in the early stage. The whole script should create vivid scenes for people, which is more conducive to the later shooting and make the effect of the promotional film reach the best state.