Taobao shooting skills

Lead: As a seller who runs an online shop, everyone knows the importance of product shooting. How to present the goods to the buyer truly and clearly is a basic skill that the seller must master. Commodity photography is different from artistic photography, which does not need to reflect the artistic value and high aesthetic taste of photos, but this does not mean that the final image is boring. Because most sellers have not received photography training, the photos taken are not ideal. In order to improve the product shooting level, let's share it together.

First of all, we need to understand the characteristics of commodity shooting:

1, the object is still: the biggest feature that distinguishes commodity photography from other photography is that the objects it shoots are all static objects.

2. Follow-up and follow-up: Follow-up is another distinctive feature that distinguishes it from other photography, and there is no need to rush to shoot on the spot. It can be manipulated according to the photographer's intention and completed slowly. 3, restore the truth: you don't have to pursue artistic conception too much and lose the original appearance of the item.

Second, the general requirements of commodity shooting:

The general requirement of commodity photography is to fully express the shape, quality and color of commodities without exaggeration. Form refers to the form, modeling characteristics and picture composition of goods. Quality refers to the texture, quality and texture of goods. Product shooting is very strict with quality. Reflect quality. Shadow levels must be clear, delicate and realistic. Especially in subtleties, highlights and shadows, the performance requirements for quality are more stringent. Appropriate light distribution angle and light contrast can better complete the performance of confrontation. Color, commodity shooting should pay attention to the unity of color. Color and color should be in contrast to each other, not in opposition, and they are a unified whole. ? There is no need for a big room, and there are not many flowers. In color processing, we should strive to be simple, precise and pure, and avoid complexity, clutter and chaos.

The third is the preparation of equipment.

1, since it is an online shop to shoot goods, it is necessary to have a camera suitable for still life shooting, preferably with macro function. On the topic of camera shooting, will our host of Muyu be there? Shopping guide? Let me introduce it to you, so I won't say much.

2, tripod, in order to avoid camera shake and ensure the clarity of the image, the use of tripod is necessary.

3, lamps and lanterns, is the main tool for indoor shooting, if conditions permit, there should be more than three lighting. It is recommended to use three-color white energy-saving lamps above 30W, which are relatively cheap and have good color temperature. Perfect for home shooting.

4. The commodity shooting platform is necessary for commodity shooting, but it can also be used flexibly. Desk, family coffee table, square table, chair, large cardboard box and even smooth ground can be used as shooting table.

5, background materials, if you go to the photographic equipment store to buy regular background paper and cloth, the cost is very high, and it is not necessarily convenient to use in a small room. You can go to the stationery store to buy some completely opened white cardboard to solve the problem of no background. Never use copy paper. You can also buy some fabrics with different textures (pure wool, chemical fiber, silk) in the market for background use. ?

The fourth is the use of light.

Here are two kinds of commonly used light, indoor natural light and artificial light source. The first is indoor natural light. If you use indoor natural light to shoot goods, you should understand the characteristics and usage requirements of this light. This seemingly simple and easy-to-use lighting condition is very likely to lead to the failure of shooting. Because indoor natural light is the light that comes from outdoor natural light through doors and windows, the direction is obvious, which is easy to cause the contrast between light and shade of the light-receiving part of the object. That is, it is not conducive to the pursuit of the texture of the article, and it is difficult to complete its color expression. For photographers, the freedom of using light is limited.

Followed by artificial light source, which is also the most commonly used one.

Artificial light source mainly refers to the light emitted by various lamps. This kind of light source is widely used in commodity shooting. Its luminous intensity is stable, and the position of light source and the irradiation angle of light can be adjusted according to your own needs. How to use artificial light source to shoot depends on the specific situation of the subject and the photographer's requirements for performance. Lighting acts on commodities in the form of point light source or soft light shed light source and reflected light. In many cases, the surface structure of an object determines the use of light sources.