Traditional Culture Encyclopedia - Photography major - Why are cosmetics in large supermarkets or department stores on the first floor, and snacks and children's toys on the top floor?
Why are cosmetics in large supermarkets or department stores on the first floor, and snacks and children's toys on the top floor?
When consumers enter a department store, the first contact is the first floor, and cosmetics are relatively high-end consumer goods. The counter decoration gives people a luxurious feeling, which has a visual impact and is easy to attract consumers.
But most consumers choose to eat after shopping. After visiting all floors of the department store, they can go to the top floor to rest and eat snacks or something.
As for children's entertainment facilities, because children's play is generally noisy, if it is set on the lower floor of department stores, the noise generated by children's play will affect the shopping mood of other consumers.
Therefore, cosmetics counters are set on the first floor of most department stores, and children's entertainment facilities and snack bars are set on the top floor.
The above is my humble opinion, welcome to discuss it together.
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